If used appropriately, Twitter can be a very valuable social media channel for marketing and promotion. If you’re a business owner who wants to stand out and increase sales, you should definitely set up a Twitter account.
However, you can’t just throw items up there at random. You’ll need to plan out your marketing strategy carefully. Let’s go through some fundamental pointers that should help you get started.
Inflate Your Follower Count Artificially
One thing you may do to gain recognition on this site is to intentionally inflate your follower count. To their detriment, some social media users are unaware of this method.
If it’s within your marketing budget, there are companies online where you may pay for cheap Twitter followers. This is important since many platform users will overlook you if you don’t have a lot of engagement fast.
The site and others who utilize it have no means of knowing if the followers you are obtaining are organic or paid for. As a result, as your numbers start to rise, platform users can see that:
- People are interested in what you have to say.
- Yours is a well-known and dependable brand.
When you consider the several types of marketing and promotion, you’ll notice that this is one of the most cost-effective. It’s also neither unlawful nor unethical. Many businesses, including the largest and most well-known, engage in this practice.
The next step is to figure out how frequently you should tweet. You shouldn’t do it at the drop of a hat whenever you feel like it. Professional businesses and influencers employ a predetermined schedule to send out tweets. You probably don’t want to tweet 20 times a day.
Instead, you could tweet three or four times a day, at predetermined intervals. You may use analytical data to figure out when people are most engaged with your tweets, and then send out new messages at those times.
In general, people use social media more in the evenings and on weekends, but you might be in a niche where this isn’t the case. You want as much interaction as possible from your tweets, so plan ahead. Use Twitter Analytics or a service such as Hootsuite to track interaction across multiple metrics.
Also Read:- Increasing Website Traffic 101
Set Measurable Objectives
You also don’t want to think, “If I’m receiving any engagement, I must be doing something right.” Set measurable targets for your Twitter account in terms of followers, retweets, and other metrics that show how well your market penetration and branding initiatives are working.
Keep a close eye on your account’s performance in the initial few days and weeks. Then, make some goals that are reasonable. Using your trajectory as a guide, try to come up with engagement statistics that make sense.
Goals should not be unreasonable, but they should be ambitious. You’re attempting to expand quickly, and your goals should reflect that.
Consider Engaging the Services of a Social Media Marketing Manager
Although the position of social media marketing manager did not exist two decades ago, it is today held by a large number of firms.
You may know a little about social media in general and Twitter in particular, but it does not make you an expert. You might be able to create and send a tweet, but that doesn’t mean you’ll be able to understand the platform’s subtleties.
You may want to hire a social media manager who can do the following:
- Has a lengthy history of assisting businesses and individuals in achieving success on many platforms.
- Has a thorough understanding of your market and clientele.
- He or she gets along well with you and the rest of your marketing team.
You may have the skills to operate a Twitter campaign on your own, but it will take time. If you operate a business, you almost certainly have additional obligations. Even if you can manage your account yourself, there may come a point when you want to hire someone else to do it for you.
What Is the Status of the Competition?
It’s not like you’re tweeting in a vacuum. When using social media for marketing, keep in mind that it is a competitive environment.
That means, regardless of what your company is or does, there will be competition in your niche. You won’t be the only influencer talking about beauty advice or do-it-yourself projects.
You must keep an eye on what your competitors are up to. What are the topics they’re tweeting about? Are they mostly discussing their services and products, or are they also discussing current events?
Because you want to copy their content, you aren’t paying attention to them. Instead, you want to outperform it.
After you’ve got a sense of their plan, you might want to branch out and attempt something new. Avoid doing anything that is cliched or uninteresting.
Assign a Group
Aside from a social media management job, you may decide that your Twitter feed should be managed by an entire team or at least a couple of additional people.
You may decide that someone should be present at all times to respond to direct questions from consumers or potential customers. It’s just a matter of time. Perform you have time to do this or would you want to delegate the task to someone else who you believe is more qualified?
When someone contacts you via Twitter or another form of social media, you should be ready to answer as soon as possible. You don’t want them to think you’re a faceless corporation that doesn’t care about them if you leave them waiting.
You’re attempting to communicate to your followers and anyone else who is interested that:
- You are concerned about them.
- You’re prepared to address their worries.
- You have the impression that each inquiry you receive is unique.
- You can begin to earn their trust by responding quickly to their questions.
Formulate Some Guidelines
Most individuals who have been on Twitter for a long are familiar with hashtags and are aware of the best topics to tweet about versus those to avoid. If you’re new to the platform, you’ll need to acquire these things rapidly as well.
Whether you’re the one tweeting on this platform or you’ve delegated the day-to-day management to someone else, you’ll need to figure out what’s acceptable to discuss and what’s not.
You’re attempting to develop a brand identity. That implies that with each new tweet, you’re building a specific tone. You don’t want to stray from that path. If you do, your clients will be frustrated by the inconsistency.
You can create style rules for your account that your social media guru should follow. Make sure kids understand that they are not to tweet about anything too contentious unless you have approved it first.
Pay Attention to the Image in Your Header
Another item to consider is the image in your header. Every time you tweet from your account, folks will see this graphic. As a result, how it seems is important.
Depending on the campaign you’re running at the time, you can update it frequently. When people look at your profile page, they’ll notice it, and they’ll know right away what your company prioritizes.
It could provide information about your company’s culture or advertise a planned promotional event.
The more time you spend on this platform, the more natural it becomes to use. There have been thousands of businesses founded before you, but keep in mind that they were all beginners at one point or another.
The more time you spend on Twitter, the more confident you will become and the more advantage you will derive from it.
I am Kritika Sharma, Sales & Marketing Specialist at Social Media Freaks.
Being a technophile and marketing enthusiast, I feel exhilarated to work in an IT company.
I have a passion for blogging about technology, food, and nature. I love to play sports and have good skills in Table Tennis. I like to explore the beauty of nature and meld it into words.