Top Digital Marketing Trends For 2023
As we approach 2023, the world of digital marketing is growing fast and new Digital Marketing Trends are emerging. It is essential for businesses to stay up to date with the changing marketing trends in order to stay visible and reach their potential customers. And to help simplify things a little, we’ve broken down the top digital marketing trends that you’ll need to know about in 2023.
Here are some of the top digital marketing trends that we can expect to see in 2023
1. Personalization
Personalization has been a buzzword in the world of digital marketing for some time, but it is set to become even more important in 2023. Consumers expect a personalized experience from the brands they engage with, and businesses that are able to deliver this will have a competitive advantage. This could involve using Artificial intelligence and Machine Learning to personalize content and messages for individual customers, or using customer data to create personalized experiences.
Imagine you are a customer and you have two choices in front of you. You need to decide which brand you have to buy. It is almost certain that you are going to choose the one which impresses you by touching your heart. One of the most popular ways to do this is by directly personalizing the marketing according to the customers’ needs.
Today, we have advanced tracking technology which constantly tracks customer behavior. This allows the marketeers to identify the needs and wants of the customers. They use this information to create personalized ads and messages where their name is used along with some relatable information to create a sense of familiarity.
When a problem is solved by a service with a sense of personalization, customer satisfaction skyrockets. Since traditional marketing is losing its touch, brands have recognized that they need personalization in their services to offer the customers a sense of inclusiveness. People like to read their names on their screens and it catches their attention when it is paired with an interesting message.
Personalization has become easier with the help of AI and you can use this growing technology to reach your customers’ hearts.
Also Read: 6 Tips to Make The Best Content Marketing Strategy
2. Voice search
The use of voice assistants and smart speakers is on the rise as a Digital Marketing Trends, and this trend is expected to continue in 2023. We can already see this happening with numerous households who have a smart speaker device like Amazon Echo or Google. A large number of users like a hands free approach to using services.
As a result, businesses need to optimize their websites and content for voice search in order to stay relevant and be easily discoverable. This could involve using long-tail keywords and structured data to improve the chances of appearing in voice search results. Although not all users are using voice search, the number of users is expected to grow exponentially. This is why brands are integrating voice control features in their apps and services.
Your content needs to be optimized for voice search since voice searches can be in the form of whole sentences. The way in which people type and speak varies to a great extent. Well optimized content may even bring you to the top position in Google and may give you a space in the featured snippet.
3. Video content
First it was text, then it was images and today it is video. Preferred content formats keep changing and today the world is all about creating and sharing videos. Video content is becoming increasingly important in the world of digital marketing, and this trend is expected to continue in 2023. Videos are interactive and they keep the user’s attention for a long time.
Short form videos have taken the world by a storm and all brands want in on this. Users spend endless hours scrolling on TikTok and Instagram and this is a brilliant opportunity for digital marketing. Today, almost 90% of businesses use videos as their key marketing tool. Digital marketing experts consider video marketing to be the most effective since people remember video content for a long time.
Videos tend to enhance curiosity about the brand because now the brand is directly interacting with the customer. Most brands pair influencer marketing with video and the results are very encouraging. Almost all mobile users, especially young people use YouTube and Instagram every day. Short marketing videos are created in a creative way where the user is entertained and educated at the same time.
Consumers are more likely to engage with and remember video content than text-based content, and businesses that use video effectively can improve their engagement and conversion rates. This could involve using live video, explainer videos, or video ads on social media.
4. Influencer marketing
Influencer marketing involves collaborating with social media influencers to promote products or services to their followers. This trend is expected to continue to grow in 2023, as consumers trust recommendations from influencers more than traditional forms of advertising. However, businesses need to be careful to choose the right influencers and ensure that the collaborations are authentic and transparent.
Influencer marketing is a rising trend where brands pay influencers to collaborate with them. TikTok and Instagram have revolutionized social commerce by being effective and immensely popular platforms for influencer marketing. There are too many marketing methods being used and it is easy for brands to get lost among the clutter. Influencers today are the fastest way to reach a large audience in an organic fashion. You can start to find out ways in which you can use influencer marketing to reach new users. Your marketing team can observe competitors who use influencer marketing for their growth.
5. Social media
Social media is an essential part of any digital marketing strategy, and this is certainly not expected to change in 2023. However, the way that businesses use social media is likely to evolve, with a focus on creating engaging and shareable content, and using paid advertising to target specific audiences.
For increased brand awareness, companies are smartly harnessing the power and reach of social media. Social media is the greatest continuously evolving innovation of the last decade and will continue to evolve in ways unimaginable. Social media marketing is going to gain more importance in 2023 because more users are going to be a part of social media services as the whole world gets connected to the internet. Since more users are joining social media services every day, the market is expected to grow continually in 2023 too.
Overall, the digital marketing landscape is constantly changing, and businesses need to stay up to date with the latest Digital Marketing Trends trends in order to remain competitive. By being aware of these trends and incorporating them into their digital marketing strategies, businesses can position themselves for success in 2023 and beyond.
Now you know what could be the next big Digital Marketing Trends in 2023. Stay updated!
How to understand your PPC data for the Best PPC campaign
What is PPC?
PPC, also known as Pay-per-click, is an online advertising model. PPC advertising is a well-known and effective marketing approach where advertisers are required to pay a fee every time one of the ads under a PPC campaign is clicked.
Since PPC campaigns are a form of paid advertising, you need to understand PPC Data and other metrics involved under PPC management.
For successful PPC management, you need to track certain metrics so that you can analyse your PPC campaign to make it more successful and generate more revenue. There are a few formulas that you need to know so that you can find out if your PPC advertising campaign is working.
Click to know how you can run ads on google adwords
Let us take a look at the key formulas to understand PPC campaigns better
Cost per click (CPC) and Return on Investment (ROI) are the most important formulas you will need to understand for a successful PPC campaign. Moreover, there are other formulas under these two which will help you analyse the effectiveness of your PPC campaign.
CPC or Cost per click
CPC means the cost you have to pay per click on your ad. This is one of the most fundamental calculations you need to do in order to plan and execute your PPC campaign. CPC tells you the specific cost that you have to pay for a single click on your advertisement.
Here is the formula to find out the CPC for your PPC campaign.
- Total Cost/ Total Number of Clicks
Let’s say you spent $300 on your campaign and got 200 clicks. Your cost per click would be $1.5. This is a reasonably affordable CPC because the average CPC for all services is $2.69. Each of the clicks on your CPC advertising campaign cost you $1.5.
- Cost Per Thousand Impressions or Cost per mille
CMP is not very different from CPC. The difference is that it is to analyze thousands of clicks. This metric is used to give you statistics about the visibility and action on your ads. You can see how many people saw your ad (impressions) and how many clicked on it.
To calculate the CPM, use this simple formula
(Total cost/No. of Clicks) x 1,000
Let’s say you spent $300 on your ad campaign and the ad was seen by 12,000 people. Here, your CPM would be $25 which is very close to the average of $24.74.
- Click-Through Rate or CTR
The click through rate is an important metric because it tells you exactly how your ad is working. This tells you how many people saw your ad and how many clicked on it. You can find out directly how effective your ad campaign is.
Here is the simple formula to find out the click through rate
Number of clicks/Number of times the ad is seen x 100
If your campaign cost you $300 and you got 10,000 views and 350 clicks, your click through rate will be 3.5%.
It is believed by marketing experts that if your CTR is lower than 1.16%, then you might have to take a look at ad campaign strategy. This metric is important because it tells you whether you need to improve your strategy.
- Return on Investment or ROI
Return on investment is more crucial than any other metric because it basically tells you what you are getting from your ad campaign. Knowing the cost of your generating leads and conversion is important but the most important thing is knowing how much you are selling.
You can track all campaigns and analyse their ROI. When you compare the ROI of different campaigns, you get a clear idea of what is working and what isn’t. Since the main objective of any marketing is to generate more revenue, you have to know how to calculate ethe ROI.
((Revenue Generated – Cost of the ad campaign)/Cost of the ad campaign) x 100
So, if your $300 campaign got 400 clicks that gave you $350 in sales, your ROI would be 16.66 %.
However, calculating the ROI is not always so simple. User behaviour is unpredictable so it is not easy to map each sale back to a particular campaign. Let’s say, a user stumbled upon your PPC ad and came to your website. However, they did not purchase through the website but decided to place an order through a phone call. This sale will not link directly to your PPC campaign and will affect the calculated ROI.
After such instances, your ROI will not come out accurately because the sale will not be linked to a particular PPC campaign. One possible way would be to track the phone calls after you have placed different phone numbers on different pages according to the targeted keyword. It will make the task of calculating the return on investment easier.
- Conversion Rate
The conversion rate of a PPC advertising campaign is essential to find out how many people took an action/bought a product/subscribed after clicking on your ad link. Most of the time, conversion is directly referred to as sales but any action can be considered as conversion. Conversion can mean anything that we are expecting the user to do as an action.
Even though conversion might mean different things, the formula to calculate the rate of conversion is the same.
(Number of conversions/No. of clicks) x 100
Let us assume that your PPC campaign gave you 12 conversions from 300 clicks. This brings your conversion rate to 4% which is great because the average conversion rate through ad words is about 2.7%.
Finding the conversion rate is essential for every marketeer during PPC management. This is why it is advised to carefully monitor this metric for each active campaign. Remember to take into account the conversions which happened offline but initiated online through the PPC ad.
Importance of conversion tracking in PPC economics
Conversion tracking is one of the most important parts of PPC management because it will tell you how your PPC ad campaigns are performing in the real world with real users. Afterall, we create PPC campaigns with hard work not only to get clicks, but to generate revenue and grow our business.
This is why you need to strictly monitor the conversion rate for each campaign. If you find that one of your PPC ad campaigns are not performing well, you can check the analytics information of your website to track user behaviour and to see where users are abandoning your website. This will help you tweak your website content or marketing strategy for the current or future campaigns.
- CPC or Cost per conversion
This is a more detailed version of the cost per click metric because it tells you the cost of every conversion that you got with the campaign.
This is important to know because you have to consider both the clicks and the conversions. Your PPC campaign may have generated 100 clicks but it might be the case that only 10 out of those clicks converted. You should know how much it costs to acquire one conversion.
- Cost of the campaign/Number of conversions
Let us assume your $300 campaign gave you 12 conversions which brings the conversion cost to $25. This is a good number. Knowing the CPA is crucial while planning your PPC campaign and overall marketing strategy.
Conclusion – PPC
Now you know what PPC stands for and how PPC economics work. You also know the different metrics which are essential to analyse your PPC data.
Most of the time we are told that you need just Cost per click and ROI data. However, the truth is that there are multiple categories of metrics which give you detailed information about your PPC data. You have to consider several factors while creating or modifying your PPC advertising campaign.
These metrics and formulas help you to take a look at the bigger picture. The bigger picture is necessary to help you plan your campaigns for future success. The whole point of PPC data analysis is to improve the performance of your campaigns and to generate more revenue in the future.
Here’s what Google announced in the September 2022 Core Algorithm Update
Google has announced another core algorithm update. This points towards new major changes to search results.
On September 12, 2022, Google declared that they are rolling out a core algorithm update.
As soon as this was announced, the search community from all around the world started wondering when the updates will be fully rolled out.
According to the official Google list of updates, it will take up to two weeks for all the updates to be rolled out.
After the Google core algorithm update was rolled out, it was observed that people from the global search community were mostly optimistic about this.
They hope that this update will bring about positive changes and will improve the search environment for both users and providers. However, it was also seen that many Fakebook affiliate marketing groups were silent.
What Is Google Core Algorithm Update?
Google periodically announces algorithm updates. However, when Google makes noticeable changes to its ranking algorithm, it affects millions of web pages and searches results.
This is noticed by marketers and content creators as search results change according to the changes in the update.
Here Is the Official Announcement from Google About Their Core Algorithm Update from Twitter
“Today we released the September 2022 core update. We’ll update our ranking release history page when the rollout is complete.”
While it is certain that the new Google core algorithm update will be rolled out in less than two weeks, there is still no confirmation on how this might affect the SERPs or search results on the web.
There is still speculation on how this update will affect content in different languages but it is being assumed that this core algorithm update will affect search results in most languages. This is because these are mostly general updates that apply to most languages.
Will the Core Update Affect the Helpful Content Update?
The HCU or helpful content update is a Google algorithm update that rewards content that puts “users first”. It is aimed to provide a better experience for Google users so that they don’t have to struggle with unhelpful or irrelevant content on web pages.
Industry experts believe that the core algorithm update might fortify the efforts of the helpful content update which was rolled out earlier in September.
However, this is only speculation and we will see the results after the updates are completely rolled out. Giving helpful content to users is Google’s top priority and we may observe this with the new update.
All being said, it cannot be assumed completely that the Google core algorithm update will amplify the helpful content update. This is because Google has not specifically declared that this core update will have a major impact on the HCU.
Too Serious Too Soon?
Many experts are not taking the HCU aspect of the core update seriously because while it was initially believed that the HCU will change everything about websites and their content, the search community did not see any groundbreaking changes.
This is because even in the past, targeted updates like review updates and spam updates have not been able to create a strong impact. I believe that targeted updates have taken out only the most obvious offenders and average website owners don’t need to worry much.
How Did the Search Community Respond to the Google Core Algorithm Update
The search community was mostly hopeful about this algorithm update. Many users expressed that they hope that crappy sponsored content doesn’t go to the top again after this update.
Also, Read Best SEO Services
Most creators want organic and helpful results to end up on top. Like Google, sincere search community members want better and more authentic web pages to rank on top rather than useless content or plainly sponsored content. It is believed that this core algorithm update will make the search environment better for users.
What Should You Do About the Google Core Algorithm Update?
For now, the best thing to do is to stay put. Don’t panic. It will take almost two weeks for the updates to roll out completely. It is only after the updates roll out that we can understand how it affects the searches.
Just keep an eye out for any fluctuations in the search console but don’t play with anything just yet. Most probably, the search results will fluctuate for the next couple of weeks before they settle down.
The Best Instagram Marketing Guide to Boost Your Brand
Want to use Instagram for building your brand? Here are five Instagram marketing tips that work
Instagram is one of the largest social media giants today with a massive user base. There are millions of influencers on Instagram with billions of followers.
It is right to believe that you too can harness the power of this medium and become a powerful brand with immense reach.
Whether it is through stories, reels, or posts, you can share a huge amount of information with your followers.
This information can directly lead to higher sales and increased brand awareness. You just need to find the right marketing strategy for Instagram and your brand will reach the right audience.
Since there are different types of content that can be posted on Instagram, it can be confusing to figure out what works and what doesn’t.
You have to pull in new followers while providing value to your existing followers. This balance can be difficult to find but is not impossible.
Here Are the Five Best Instagram Marketing Tips for Better Reach and Business
1. Get to Your Instagram Business Profile Now
If you are planning to create brilliant and effective Instagram marketing tips, you need to get your Instagram business profile to get started.
Don’t worry. There is nothing technical in this. You can just switch to a business profile from your current Instagram profile. Just go to your settings and you will find this option.
But why do this?
This is done because switching to an Instagram business profile is beneficial for an Instagram marketing
For starters, the people who follow you can directly reach you by clicking on the contact button which is now there on your Instagram page.
A business profile is also considered more trustworthy by your followers. All established brands have business profiles so you should get started with this.
Business profiles give you the chance to create and run ads on Instagram without having to go for Meta’s advertising tools.
Additionally, you get to analyze the statistics and reach of your work on Instagram with the help of the Insights feature which is like Instagram’s own analytics tool.
These are the free benefits of getting an Instagram business profile. With these insights, you will be able to understand the behavior of your followers in a better and more productive way.
2. Be Smart – Work with Free Instagram Marketing Tools
As we just shared, the insights feature gives you access to data like impressions, post engagement information, and other data related to your audience.
You can even get to know your audience more closely because insights tell you about your followers in great detail. This includes their location, gender, age, and when they are most active on Instagram.
The benefit of these free Instagram marketing tools doesn’t end here.
You can actually get pretty accurate and specific stats about the posts that you made throughout the week and how well they performed. This is how you can get to know what is working for you and what needs improvement.
What can be better than free Instagram marketing tools which literally give you valuable information about user behavior to improve your content and lift engagement?
This is great! Make sure you use this to grow your profile.
3. Run sponsored Ads – THIS WORKS BETTER THAN YOU THINK
If you are a user, you already know the power of Instagram ads.
The best thing about running sponsored ads on Instagram is that you can set your budget and choose either one or multiple ads according to your Instagram marketing plan and budget.
Sponsored posts, videos, and reels go on the feed and sponsored ads in the form of stories appear in the stories section.
You can promote your brand through different types of marketing content specially curated for a certain audience.
This can be done while setting up the ad campaign. Different types of content include photos, stories, videos, reels, and carousel ads.
Another great and highly convenient thing about Instagram marketing is that you can just turn one of your top posts into a sponsored post to boost engagement.
You can run several posts, videos, reels, and stories for different types of users at a single time.
4. Use Influencer Marketing for the Trust Factor
Influencer marketing is one of the most powerful and quick ways to reach a large audience. Influencers have massive followings and the followers often trust what the influencers say.
It is really common for followers to use the products or services that influencers they like are using. This applies to food, fashion, electronics, and more.
Apart from this, Instagram is really the most convenient platform for marketing with a high conversion rate from neatly designed campaigns.
It has been observed that both big brands and new start-ups are marketing on Instagram through influencer marketing campaigns.
If you are able to pair with the right influencers, they will market your brand and products to the perfect audience.
The most important factor in this type of Instagram marketing is the human touch and the factor of trust and familiarity. With the right industry influencer, you can reach millions of potential customers with just a single photo or reel.
The right Instagram influencer marketing strategy will take you on the highway to building brand awareness like never before.
5. Consistent Posting (At the Right Time) – Without Overdoing It
If you keep posting content throughout the day, it is bound to irritate your followers. No one likes to be bombarded with posts of the same brand again and again.
Contrary to what most beginners might believe, you should never over-post on Instagram. Overposting is bad marketing.
However, you surely need to be consistent so that your followers stay in touch with your brand. Social media experts believe that the best time to post is during specific peak hours during the day when most people are online.
Weekends are the best time to post your best content because specific hours and days are directly related to user behavior. Most people work during the week and at specific times so take that into account while posting ads for a particular area or age group.
Generally, it was observed that afternoons on Wednesday and Thursday evenings are times when user engagement is at its lowest
One of the best ways to get engagement is to post during peak days and hours when your followers are online and most likely to check their Instagram. A major part of Instagram marketing is understanding user behavior.
Posting content around midnight when most people are going to bed is another great strategy because these days most people go through their social media until they fall asleep. This time may differ between large cities and small towns.
This doesn’t have to be just guesswork because Instagram insights give you information about user activity.
You can schedule your posts according to these times using scheduling tools like Later, Sendible and Loomly, etc.
Post no more than two times per day. Putting out one to two posts per day is the right balance to stay visible and engage users.
If you want to post more content, you can use the carousel feature and post content in a slideshow format in a single post. This gives users a chance to actively swipe on your posts and engage with your content based on interest.
Amazon uses this strategy to post product ads in a carousel format and it works for them.
These are some of the best Instagram marketing tips that are proven to work. These are tried and tested tips for Instagram marketing that brands use to get the best out of this social media service.
Use these five tips to boost your Instagram! We hope this helped.
Tips to Boost Your On-Page Seo: You Need to Know This
One of the most essential things for better Search Engine Optimization is to ensure that all the SEO elements work together perfectly to create the impact you want. Unfortunately, sometimes a few things don’t work like you wanted them to.
If you have done this, you might already know what we are talking about. To make sure everything runs smoothly, you need to keep adapting and improvising.
Keep Reading to Find the Best Seo Tips to Improve Your Ranking Game
If you are not getting the results you want, you might want to consider making some On-Page SEO changes. It is often the first thing that you should do to get better rankings.
Well-optimized pages are your best chance to engage with the users and increase the time they spend on your website. Well-optimized pages are easier to rank because Google then understands what you are really offering and this can ultimately take your website a long way ahead.
You need to have a basic understanding of important on-page factors and even tweaking those factors a little can drastically boost traffic. You need to start by doing an audit for the pages you want and make a list of the most important SEO factors that you know can be improved.
Here Are the Most Essential On-Page Seo Tips Which Can Have an Impact on Your Rankings
1. Use Great Title Tags
The title tag may seem like a small thing but it is considered to be the second most important thing on your page after the content! The title tag is one of those factors which seem insignificant but are truly the foundation of your work.
A well-optimized title will appeal both to the users and to the search engine. This is one thing that if you get good at, your traffic will skyrocket.
You have to make sure that your Title tags are attractive and rightly optimized according to your keywords. Make sure that the title tags are short and stay within 50 characters.
Your title tag should be absolutely relevant to your content so that Google does not re-write it. You have to find the right balance to make it seem casual and also search engine friendly.
It should be carefully written so that it truly describes what you are offering in the content of the web page. Google ranks the most relevant pages that it considers to provide the most authentic, fresh, and useful information. This is more of a practice than an SEO tip.
2. Get the Right Beginning with the Right Heading
First impressions matter. The heading is the first thing that anyone will see after landing on your website. This is the point you make it or break it. Your title is what compels the user to read below. Make sure that your main keyword is there in your heading and subheadings so that search engines find it to be relevant.
The H1 needs to be optimized with the target keywords and should be skillfully written. However, it is not just about H1. The H2 and H3 are often neglected and this is where you can get your chance to perfectly optimize them for the best SEO results.
There are several tools that you can use to optimize the H1 tags and subheadings without messing up anything else on the page. You can tweak your headings and subheadings separately from the template without affecting other factors on the page.
3. Content Is King – Your Content Is the Key
It cannot be said enough that SEO technology aims to be better at processing language and content as naturally as possible. Your content is the most important thing about your website because what you are ultimately saying and offering matters the most to users.
Your content needs to be perfectly written and the keywords should be woven naturally into the writing. If your content provides value to the customer, answers their questions, and satisfies them, you have the greatest chance of winning.
Long-form content can be curated to fulfill your vision because it offers flexibility to play around with. However, most people struggle when it comes to short forms of brief content. The shorter the content is, the crisper it should be. This is the best SEO tip that you can get. Keep it short and keep it relevant. Each word matters!
Here Are a Few Things That You Need to Keep in Min
– The content should be easy to read both for users and search engines
– The content should be naturally enriched with your targeted keywords and related keywords
– Make sure your sentences are short and targeted
– Long form content should be meaningful and relevant
– Make sure your content has the right brand voice and conveys relevant information
If your content is written skilfully and optimized with the right keywords, nothing can stop you from getting the results you want.
4. Internal Links with Attractive Anchor Text
Skilfully embedded internal links play an important role in On-Page Search engine optimization. This SEO tip is more of a fundamental factor that needs to be imbibed in your everyday SEO practice.
You have to maintain the flow of the content while embedding the relevant Anchor text which makes the reader want to know more about something that is part of the content.
The anchor text can also lead to a product page after you have enticed the reader about a particular service.
You can boost your conversion and engagement by avoiding boring anchor text phrases. Your anchor text has to make the user feel that they are getting the best deal and not wasting their time.
Your web pages need to have attractive and creative call-to-action buttons which attract the user’s attention. If they are getting value, users don’t mind clicking on internal links.
5. You Should Answer What People Want to Know (Target the People Also Ask Box)
The PAA (People also ask) box is a great opportunity for you to bring visitors to your website. You have to take a look at some of the pages that you are aiming for.
The PAA box is a great place to target because it allows Google to show more relevant sections from different pages in the featured snippets.
If your content stands up to semantics search, you are already more likely to rank and perform well.
Simple SERP feature (Search Engine Results Page) research can help you find out what people want to know. If you can find frequently asked questions that need answering, you can target them easily.
Additionally, there are several questions that can be answered in a better way. If you think you can target them, go for it. Google is very likely to keep this feature of showing snippets on the result page because users love it.
You can also do this in your long-form content. You can write a detailed FAQ section to create comprehensive pages that give you better page authority.
Email Marketing Is Not Dead
How to Create the Perfect Email Marketing Campaign
In the previous part of this post, we revealed to you the benefits of email marketing. Now, it is time for you to learn how to put it into practice. By the end of this, you will be able to set up your own email marketing campaign.
Here Are the 6 Steps to Design the Best Email Marketing Campaign
1. Building your Emailing List
The first and the most important thing that you need to set up an email marketing campaign is a list of email addresses. Users will have to share their email addresses with you voluntarily and the best way to collect email details is through a very simple form.
Basically, you need the names and email addresses of users so that you can send them emails regularly. If you can also get their date of birth, you could send them personalized birthday messages along with a discount. Additionally, it has been found that users are more likely to share their email if you offer them something in return for it.
You could offer them a discount on their order by subscribing to these emails or give them exclusive membership access to any of your services. You have to give an incentive to the customers so that they feel excited about signing up for this journey.
Remember that you need to provide an option of unsubscribing from receiving these emails because it is now illegal to send marketing emails without offering the chance to unsubscribe.
2. Finding the Right Email Service Provider (Esp)
It is possible for you to manually create an emailing list and send marketing emails. However, that would be a tedious task and also highly inefficient. You would also not get the benefit of many advanced features which some online services offer to enhance the quality of your work.
Don’t know anything about email service providers? Here are some of the best service providers you can check out!
This is one of those services which offers so much in the free plan that you are bound to be impressed. This service gives you the chance to add around 2000 contacts to your mailing list.
It helps you create an email newsletter which is pretty amazing in itself. Additionally, this service also gives you useful analytics data about who is opening the emails and more. You can even create targeted campaigns for specific groups.
This service has been around for a long time; thus, they have already integrated some great software and plugins, making it a powerful solution for your email marketing needs.
Even though there are paid versions of this tool, we believe that the free version should be enough for what you might need in the beginning.
Mailer Lite is one of the best email service providers because it is easy to work with. If you are a beginner, this service will really help you understand new things. The service gives you several templates you can choose from and also personalize.
This service offers a free package that lets you add up to 1000 contacts and send out 12000 emails every month.
The only thing that might concern you about this service is the fact that it asks you to give a lot of company info. The service also offers paid packages which give you added features. If you choose the yearly plan, you get even more discounts.
This is one of the most popular email marketing services. The main reason why users choose this software is that it offers a lot of automatic features which lets you streamline and organize data.
It just needs a one-time setup and you are good to go.
You are offered some great free packages, customizations, and customer support. It has just one downside it has a steep learning curve and might seem expensive to some.
3. Design a Solid Marketing Plan
Like all marketing campaigns, this needs to be designed well. You need to set goals after planning each step before you begin the campaign.
- Find your Audience
Do you know who is going to be on the receiving end of your emails? Do you know what makes them the right fit for your services? The proper market research gives you a head start to make the campaign more successful since you will be already aware of how to attract them.
- Segregate Users into Groups
After you have been sending out emails for some time, you can analyze user behavior and discern which users are more likely to engage with your emails.
If you have data from different campaigns, you can segregate these users into different groups according to different types of campaigns. This will help you make your campaigns run more efficiently because you will be sending out emails to people who are more likely to engage with your content.
- Know What to Say
Do you want to reach people who are not engaging enough with your content to be more responsive? Do you want to give specific benefits to the users who interact with your content the most?
Do you want to give information or news to your users through your emails? It is up to you to choose what you want to write according to your goals.
Without pre-defined goals, it would be easy for you to deviate from your original plan and waste your valuable resources. This is why you need to set goals or key performance indicators.
You need to define the results that you wish
– Do you want to target X new customers per month?
– Do you want to offer particular services or products from your business?
– Do you just want to bring customers to your website and engage them?
– Do you wish to increase awareness of your brand through information-only emails?
4. Make Your Emails Attractive and Click Worthy
Let us accept it, the world is drowning in information and you can verify that by just looking at your own inbox and the promotional offers you get.
You surely don’t want to get lost in the crowd if you want certain results. Without grabbing the attention of users, nothing you do will matter.
You need to attract the attention of users and entice them with attractive headers, banners, and images. You can use infographics to give out snippets of information about the products and keep the user’s attention.
No one likes plain black and white boring text. You need to make accessing the email an immersive experience for the user so that they don’t close it before absorbing the information you have given.
Make sure that your emails look amazing and are also easy to understand and network with.
5. Testing the Emails
If there is anything worse than a service that doesn’t exist, it is a service that doesn’t work. Make sure that before you begin your emailing campaign, each and everything works EXACTLY like you want it to work.
This also applies to any automatic settings.
Before you start sending out emails, make sure that each part of your email looks like you intend to and works as you want it to.
Create a test mailing list with multiple email addresses that belong to you so that you can access these with different email services or web browsers. Find any errors and correct them.
Double-check that each link embedded within your email lands where it is supposed to land. Also, since most email users will be accessing these emails with a mobile phone, make sure you check how your emails look and feel on both android and iOS mobile devices
6. Use the Power of Automation
Automation is the gift of modern technology which gives you freedom from constantly managing your work. Once you have come through the testing process and perfected your campaign, just automate it.
You can set up each aspect of your marketing campaign including a welcome message, and everything else you wanted to offer to make your email marketing campaign more successful. If you are able to automate the process successfully, your productivity and profits will skyrocket.
Make sure you use these tips to create and boost your email marketing campaign. Email marketing is not dead. It is still one of the most effective ways of reaching your targeted audience at a fraction of modern marketing methods. Use it to accelerate the growth of your business, starting today!
Email Marketing Is Not Dead: Here’s How You Can Get the Most Out of It
There is so much chaos and competition online that running an effective marketing campaign can be very overwhelming for most. There is just so much going on in the online space that things become difficult to understand.
Most brands are switching to short form marketing in the form of short videos on Instagram and YouTube. There are sponsored posts in the form of infographics and so much of content out there that finding one good strategy that works is challenging.
Contrary to what most marketing experts may assume today; smartly coordinated email marketing can actually outperform social media marketing.
If you have been feeling confused about how to set up your email marketing campaign to get the most conversion, read this post till the end.
Before we go on to find the best tips for email marketing, let us get to know some basics of email marketing.
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Email Marketing
It is one of the direct marketing methods where marketing information is sent to the email IDs of people who have subscribed to receive marketing emails.
Emails have been around since even before the internet. In fact, the first marketing email was sent way back in the early 70’s! However, a lot has changed for email marketing since then.
Today there are literally hundreds of software to personalize and elevate the whole practice of Email Marketing in 2022.
Why is Email Marketing Such a Powerful Marketing Technique?
There are three main reasons why email marketing is one of the most effective ways to send marketing information to email users all across the world.
- Better Reach
There are billions of email users who can access their emails easily on their smartphones with a single click. Most email users check their email mailboxes daily so it is one of the prefect ways to reach out to new customers.
The sheer volume of users which can be reached through email campaigns increases your chances of getting more sales just by the logic of probability. It may sound simple but it gets the job done.
- Cost Effective
If you are able to find the right software and resources for email marketing, you will be surprised to find that email marketing campaigns is one of the most affordable ways of marketing. Who doesn’t like saving money? You can reach large audiences at a fraction of the cost that social media marketing takes.
Simplicity
Email marketing campaigns are so successful because they are incredibly easy to set up. Today you even have multiple automated ways to manage email marketing campaigns through which you can have someone set them up for you so that you don’t have to manually send emails anymore.
What Are the Greatest Benefits of Email Marketing?
Let is find out what you get by using best email marketing campaigns as a regular marketing practice. Stay prepared to be pleasantly surprised!
- Higher Returns on Investment
Email marketing is one of the most rewarding marketing approaches out there. It was found in a 2019 story that email marketing creates about $42 in income for each $1 expended. Can you imagine an ROI of 4200% with any other types of marketing?
- Higher Conversion Rate
Marketing experts believe that one of the best strategies to sell is to make the customers comfortable with the idea of buying. It is like placing an idea into the mind of the customer in case they have any plans of buying in future.
Sending periodic emails for deals and discounts is one of the most effective ways of boosting sales. Birthday discount emails are great for increasing sales through email marketing.
Several E-commerce websites use emails to remind customers of the products or items in their cart which have not been bought. These reminders are sent a day or two after the customer has added the items to the cart. This usually reminds them about the purchase and makes them complete the purchase.
- Massive User Base
As mentioned before, billions of smartphone users access their emails throughout the day. A majority of smartphone users start their day by checking their electronic mail.
Most email users get pop up notifications so they are more likely to click the emails if they are scheduled to be sent at a time when most email users are active. This is one of the smartest ways to propel customer engagement by studying customer behaviour.
- High Customer Trust & Brand Recognition
Sending out regular newsletters or emails to your customers enables you to increase your recall value. Brand recall can be the best outcome of smartly created email campaigns.
By constantly seeing your brand name and great content in the emails regularly, a customer is very likely to remember the name of your brand and also make purchases.
Humans have great memory. If they see something exciting again and again, it makes them curious to try it. If you can tap into the mind of the customers, you can provide them the best value while also creating great profits in your business.
Here Are a Few More Ways Through Which You Can Increase Brand Loyalty
- By offering extra benefits to your subscribers by creating subscriber only offers
- By giving special discounts to customers on their birthdays
- By offering personalized suggestions based on former purchases
- By engaging the customer through interesting content sent through email
- By writing relatable and click-worthy subject lines for emails
- By sending the latest updates about your latest services or products to make the customers wait for future services
- By personalizing the email campaigns in a way that customers get a personal greeting with their name
- By writing the emails in a conversational tone so that they feel connected with the brand
Now you know that email marketing campaign is an immensely powerful method to boost your sales and increase brand awareness.
In the next post, you will learn how to create the best marketing campaigns for beginners. Stay tuned.
SEO in 2021 – Trends, Predictions, Tips & Strategy
The epidemic has changed the landscape of digital marketing and consumer behavior dramatically, and a few themes are emerging as game-changers for SEO in 2021. The popular question among the latest SEO trends experts is, “What SEO approaches and strategies will work in 2021 to dominate the SERPs and make more revenue?”
So, let’s have a look at the SEO trends and forecasts for 2021.
Here’s how to be the best at SEO:
Snippets of Interest
Google has improved in recent years to provide a better search experience for users, such as through Featured Snippets. These normally appear above the first organic result, which the SEO community refers to as “Position 0.”
These featured snippets appear for the majority of Google searches, particularly those that include the words how, why, will, does, do, can, is, should, and so on as a preposition.
Featured snippets generate tables, lists, and paragraphs, according to research by SemRush on a range of topics. For queries with the word “how,” 52.2 percent of queries generate “lists.”
In 2021, How Do You Rank for Featured Snippets?
To get your work into these featured snippets, follow these steps:
- Make FAQs for the most frequently searched phrases.
- To exhibit the data, use a tabular format.
- Within your copy, use both listed and unlisted bullets.
- Make your sentences shorter.
- Your heading tags should be organized in a hierarchy.
- Wherever possible, set up structured data.
Finding themes or key phrases for which no snippet is created would be extremely challenging. You’ll be lucky if you find one. You’d have to compete with the current ones by creating better and more informative articles than they do.
Also Read:- A Beginner’s Guide To Twitter Marketing
Voice Search & BERT
Let’s start with the basics: what is BERT?
It’s a natural language processing (NLP) technology based on neural networks that helps Google grasp context on a word-by-word level and then give better search results.
Google has made a giant step ahead in making search-about intent matching rather than sheer string matching by including BERT into its ranking and highlighted snippets algorithms this year.
By 2021, about half of all searches will be voice-based, reducing the amount of typing required. As a result, there will be more long-tail keywords and hyperlocal searches.
In 2021, the BERT algorithm update, coupled with RankBrain, will be dominant, with voice searches understanding natural language and machine learning processing SERPs. As a result, your content becomes the next most important factor.
Content for Humans, Not Robots
Though it may appear to be the polar opposite of what I just said, creating interesting and relevant content for your audience can only benefit you in 2021. When we write material that isn’t focused on SEO keywords, we write what we believe is relevant to the topic. Because BERT is concerned with natural language processing, it is preferable to write in a conversational tone.
The purpose of the content developed should be to shift people’s mindsets to a more topic-focused mindset, where they create material that addresses a full subject holistically rather than just focusing on a particular term or phrase on a page. To gain more backlinks from bloggers and journalists, provide statistics, surveys, or an industry study.
Clusters of Information
In order to create a comprehensive content strategy, the content should be organized into content clusters. Hubspot is an excellent example of a site that uses content clustering.
Content-Length
The length of content has also been a hot topic in recent years, and it will continue to be in 2021. Many studies have demonstrated that writing for a long time results in a higher rating on the search engine result page.
This is something I completely agree with because if you write about a topic in-depth with all of the research content, you will instantly reach a good content length without looking verbose.
Content on Video
Incorporating video content into your SEO approach will be another top SEO trend in 2021. According to Forrester Research, video is 50 times more likely than plain text to appear on the first page of a SERP.
In addition, the video appears in 62 percent of Google’s universal searches. A question, a detailed explanation, and a plot of the incident and events that can be related to your audience can all be included in the video material.
A video can be hosted on your web server or on YouTube.
Local Search Engine Optimization
Everyone is seeking local SEO with the surge of “near me” queries. In 2021, the local SEO industry will rise by a factor of ten.
DID YOU KNOW? According to Google, 46% of overall searches have ‘local intent.
For most businesses, catering to the local market has become critical. The surge in demand for local providers has given the brands new commercial prospects.
Local SEO is made up of three main components.
Proximity: How close is your business to the searcher?
Relevance: How relevant to the search query are your products and services?
Prominence: What do other consumers say about your products and services?
Other important factors of Local SEO in 2021 will include NAP (Name, Address, Phone Number) syndication, citations, local reviews on social business pages, local directories, and supporting content.
Conclusion
SEO is critical for all organizations, regardless of industry. Year after year, SEO trends in 2021 will be similar, as search engines seek to serve the right material to the right search query, resulting in user pleasure. You’re on the correct track if you think the same way.
A Beginner’s Guide to Twitter Marketing
If used appropriately, Twitter can be a very valuable social media channel for marketing and promotion. If you’re a business owner who wants to stand out and increase sales, you should definitely set up a Twitter account.
However, you can’t just throw items up there at random. You’ll need to plan out your marketing strategy carefully. Let’s go through some fundamental pointers that should help you get started.
Inflate Your Follower Count Artificially
One thing you may do to gain recognition on this site is to intentionally inflate your follower count. To their detriment, some social media users are unaware of this method.
If it’s within your marketing budget, there are companies online where you may pay for cheap Twitter followers. This is important since many platform users will overlook you if you don’t have a lot of engagement fast.
The site and others who utilize it have no means of knowing if the followers you are obtaining are organic or paid for. As a result, as your numbers start to rise, platform users can see that:
- People are interested in what you have to say.
- Yours is a well-known and dependable brand.
When you consider the several types of marketing and promotion, you’ll notice that this is one of the most cost-effective. It’s also neither unlawful nor unethical. Many businesses, including the largest and most well-known, engage in this practice.
Tweet Selectively
The next step is to figure out how frequently you should tweet. You shouldn’t do it at the drop of a hat whenever you feel like it. Professional businesses and influencers employ a predetermined schedule to send out tweets. You probably don’t want to tweet 20 times a day.
Instead, you could tweet three or four times a day, at predetermined intervals. You may use analytical data to figure out when people are most engaged with your tweets, and then send out new messages at those times.
In general, people use social media more in the evenings and on weekends, but you might be in a niche where this isn’t the case. You want as much interaction as possible from your tweets, so plan ahead. Use Twitter Analytics or a service such as Hootsuite to track interaction across multiple metrics.
Also Read:- Increasing Website Traffic 101
Set Measurable Objectives for Twitter Marketing
You also don’t want to think, “If I’m receiving any engagement, I must be doing something right.” Set measurable targets for your Twitter account in terms of followers, retweets, and other metrics that show how well your market penetration and branding initiatives are working.
Keep a close eye on your account’s performance in the initial few days and weeks. Then, make some goals that are reasonable. Using your trajectory as a guide, try to come up with engagement statistics that make sense.
Goals should not be unreasonable, but they should be ambitious. You’re attempting to expand quickly, and your goals should reflect that.
Consider Engaging the Services of a Social Media Marketing Manager
Although the position of social media marketing manager did not exist two decades ago, it is today held by a large number of firms.
You may know a little about social media in general and Twitter in particular, but it does not make you an expert. You might be able to create and send a tweet, but that doesn’t mean you’ll be able to understand the platform’s subtleties.
You may want to hire a social media manager who can do the following:
- It has a lengthy history of assisting businesses and individuals in achieving success on many platforms.
- Has a thorough understanding of your market and clientele.
- He or she gets along well with you and the rest of your marketing team.
You may have the skills to operate a Twitter campaign on your own, but it will take time. If you operate a business, you almost certainly have additional obligations. Even if you can manage your account yourself, there may come a point when you want to hire someone else to do it for you.
What Is the Status of the Competition on Twitter Marketing?
It’s not like you’re tweeting in a vacuum. When using social media for marketing, keep in mind that it is a competitive environment.
That means, regardless of what your company is or does, there will be competition in your niche. You won’t be the only influencer talking about beauty advice or do-it-yourself projects.
You must keep an eye on what your competitors are up to. What are the topics they’re tweeting about? Are they mostly discussing their services and products, or are they also discussing current events?
Because you want to copy their content, you aren’t paying attention to them. Instead, you want to outperform it.
After you’ve got a sense of their plan, you might want to branch out and attempt something new. Avoid doing anything that is cliched or uninteresting.
Assign a Group to Twitter Marketing
Aside from a social media management job, you may decide that your Twitter feed should be managed by an entire team or at least a couple of additional people.
You may decide that someone should be present at all times to respond to direct questions from consumers or potential customers. It’s just a matter of time. Perform you have time to do this or would you want to delegate the task to someone else who you believe is more qualified?
When someone contacts you via Twitter or another form of social media, you should be ready to answer as soon as possible. You don’t want them to think you’re a faceless corporation that doesn’t care about them if you leave them waiting.
You’re attempting to communicate to your followers and anyone else who is interested that:
- You are concerned about them.
- You’re prepared to address their worries.
- You have the impression that each inquiry you receive is unique.
- You can begin to earn their trust by responding quickly to their questions.
Formulate Some Guidelines
Most individuals who have been on Twitter for a long are familiar with hashtags and are aware of the best topics to tweet about versus those to avoid. If you’re new to the platform, you’ll need to acquire these things rapidly as well.
Whether you’re the one tweeting on this platform or you’ve delegated the day-to-day management to someone else, you’ll need to figure out what’s acceptable to discuss and what’s not.
You’re attempting to develop a brand identity. That implies that with each new tweet, you’re building a specific tone. You don’t want to stray from that path. If you do, your clients will be frustrated by the inconsistency.
You can create style rules for your account that your social media guru should follow. Make sure kids understand that they are not to tweet about anything too contentious unless you have approved it first.
Pay Attention to the Image in Your Header
Another item to consider is the image in your header. Every time you tweet from your account, folks will see this graphic. As a result, how it seems is important.
Depending on the campaign you’re running at the time, you can update it frequently. When people look at your profile page, they’ll notice it, and they’ll know right away what your company prioritizes.
It could provide information about your company’s culture or advertise a planned promotional event.
The more time you spend on this platform, the more natural it becomes to use. There have been thousands of businesses founded before you, but keep in mind that they were all beginners at one point or another.
The more time you spend on Twitter, the more confident you will become and the more advantage you will derive from it.
INCREASING WEBSITE TRAFFIC 101
We all know the importance of creating a website for our business, as it is the foundation of our virtual presence. But just that much is not enough. It’s very critical to build website traffic for your brand’s success.
The amount of traffic on your website shows how many people are actually interested in the products are services you offer. When people visit your website, you can identify their interests and turn them into your clients.
But it’s very challenging to get a lot of traffic on your website, especially at this time when every brand has a magnificent digital presence and is always looking for the best digital marketing experts to win the race.
WHY IS IT SO IMPORTANT?
Website traffic is an important metric that reflects the success of your overall business strategy and its impact on people. You can differentiate between the campaigns and which one is working the best and attracting more people to your brand.
You can identify the kind of audience visiting your website and align your marketing strategy accordingly.
Higher website traffic will clearly indicate the result of your marketing campaigns and help you interact with potential customers.
This way you’ll be able to reach your customer and create awareness of your brand. And thus, it will give you an opportunity to build an excellent reputation and customer relationship.
WAYS TO INCREASE WEBSITE TRAFFIC?
KNOW YOUR ANALYTICS
First of all, you need to know what’s working for you and whatnot. Leverage the marketing analytics data such as provided by Google to check your website analytics.
Take a look at the key metrics like the number of visitors, click-through rates, the time when most customers visit, and the type of content attracting the most viewers. These indicators will tell you a lot about the current and prospective audience.
Examine the data, work on it and strategize what will drive them to your website.
SEO OPTIMIZATION
Optimizing your SEO is extremely important in generating website traffic. Your website needs to be easily accessible. In technical terms, your website needs to rank higher in search results when people are looking for the products or services that you offer.
So, when they search the terms that match the nature of your business, that’s the point where your website should pop in front of their eyes.
SEO is not just about the keywords work but it needs a proper strategy that needs to be frequently updated. It’s better to hire an expert that can strategize well and improve your rankings.
CREATE CONTENT CONSTANTLY
Creating content regularly is extremely important as it keeps your website moving. You not only need to be constant in creating content but also keep up the quality of content.
Fresh content that doesn’t include plagiarism always gets a good ranking. You should also include videos and images in your content to attract users. The content should align with your brand and add value to customers.
LEVERAGING SOCIAL MEDIA
Social media can contribute greatly in driving traffic to your website. It can help promote your brand and engage customers.
Based on the nature of your business you can create content on Instagram, Facebook, Twitter, Linkedin, etc. You need to have good social media management skills to manage these platforms and build a focused social media strategy.
A proper strategy will help you to be regular in creating content and monitoring your social media accounts.
EMAIL MARKETING
Email marketing has become a crucial part of digital marketing now. Most of the brands are leveraging email marketing to keep their customers updated about their products and services.
Email marketing is an engaging way to create your brand awareness and drive customers to the website. In emails, you can put links to the recent blog or latest news related to your brand or anything similar that will encourage the audience to tap on that link and visit your website.
INFLUENCER MARKETING
We’ve been hearing the word “influencer” a lot these days. Influencer marketing has found its place in today’s marketing world. Influencers are the ones who already have a well-built audience base, and those people really follow what their influencers say.
So, it’s a good idea to collaborate with an influencer who could create a buzz about your brand and bring traffic to your website.
BACKLINK GENERATION
Not many of us have heard about this word. But ya, backlinks are very-very important for your website. Backlinks are the links to your website from external websites.
So, it not only just brings traffic to your website but also increases your Google ranking. This is so because backlinks are the indicator of being trustworthy and show that you have expertise in your area.
A LOT MORE TO BUILD THE WEBSITE TRAFFIC
Generating the traffic on your website is a long-term process and requires a lot of hard work and smart work too. You can just build a community after your brand name by creating groups on social media platforms.
You can create interlinks throughout your social media accounts by creating engaging content. There’s a lot more than you can do but the major factor is all about being consistent in your efforts and staying updated with the analytics.
All these things will help in driving traffic to your website and boost your brand’s image.
