Here’s what Google announced in the September 2022 Core Algorithm Update
Google has announced another core algorithm update. This points towards new major changes to search results.
On September 12, 2022, Google declared that they are rolling out a core algorithm update.
As soon as this was announced, the search community from all around the world started wondering when the updates will be fully rolled out.
According to the official Google list of updates, it will take up to two weeks for all the updates to be rolled out.
After the Google core algorithm update was rolled out, it was observed that people from the global search community were mostly optimistic about this.
They hope that this update will bring about positive changes and will improve the search environment for both users and providers. However, it was also seen that many Fakebook affiliate marketing groups were silent.
What Is Google Core Algorithm Update?
Google periodically announces algorithm updates. However, when Google makes noticeable changes to its ranking algorithm, it affects millions of web pages and searches results.
This is noticed by marketers and content creators as search results change according to the changes in the update.
Here Is the Official Announcement from Google About Their Core Algorithm Update from Twitter
“Today we released the September 2022 core update. We’ll update our ranking release history page when the rollout is complete.”
While it is certain that the new Google core algorithm update will be rolled out in less than two weeks, there is still no confirmation on how this might affect the SERPs or search results on the web.
There is still speculation on how this update will affect content in different languages but it is being assumed that this core algorithm update will affect search results in most languages. This is because these are mostly general updates that apply to most languages.
Will the Core Update Affect the Helpful Content Update?
The HCU or helpful content update is a Google algorithm update that rewards content that puts “users first”. It is aimed to provide a better experience for Google users so that they don’t have to struggle with unhelpful or irrelevant content on web pages.
Industry experts believe that the core algorithm update might fortify the efforts of the helpful content update which was rolled out earlier in September.
However, this is only speculation and we will see the results after the updates are completely rolled out. Giving helpful content to users is Google’s top priority and we may observe this with the new update.
All being said, it cannot be assumed completely that the Google core algorithm update will amplify the helpful content update. This is because Google has not specifically declared that this core update will have a major impact on the HCU.
Too Serious Too Soon?
Many experts are not taking the HCU aspect of the core update seriously because while it was initially believed that the HCU will change everything about websites and their content, the search community did not see any groundbreaking changes.
This is because even in the past, targeted updates like review updates and spam updates have not been able to create a strong impact. I believe that targeted updates have taken out only the most obvious offenders and average website owners don’t need to worry much.
How Did the Search Community Respond to the Google Core Algorithm Update
The search community was mostly hopeful about this algorithm update. Many users expressed that they hope that crappy sponsored content doesn’t go to the top again after this update.
Also, Read Best SEO Services
Most creators want organic and helpful results to end up on top. Like Google, sincere search community members want better and more authentic web pages to rank on top rather than useless content or plainly sponsored content. It is believed that this core algorithm update will make the search environment better for users.
What Should You Do About the Google Core Algorithm Update?
For now, the best thing to do is to stay put. Don’t panic. It will take almost two weeks for the updates to roll out completely. It is only after the updates roll out that we can understand how it affects the searches.
Just keep an eye out for any fluctuations in the search console but don’t play with anything just yet. Most probably, the search results will fluctuate for the next couple of weeks before they settle down.
4 Reasons Google Doesn’t Rank Your Website
Anyone can be asked to locate a specific product or service. What do they do right away? I’m prepared to guess that the majority of people would look up the solution on Google.
If you ask any business owner if they want their website to be on Google’s first page, they’ll almost surely reply yes.
While it’s true that SEO methods have evolved and that keyword rankings are influenced by a variety of factors, there’s no denying that rankings are still important.
Every second, 67,165 searches are made, according to Internet Live. That’s 67,000 unique sets of eyes that could see your website and learn about your company.
Why Am I Not in the Top Ten?
There’s a good chance your site isn’t ranking for multiple reasons. To be fair, this is far from a comprehensive list of Google’s top six ranking variables.
Instead, it’s a less technical description of the most common blunders made by website owners when attempting to rank well in search engines. Six of the most typical faults you’ll find on low-ranking websites are listed below.
1. No keyword strategy
2. No keyword & keyword stuffing
3. Thin content
4. On-page optimization
1.No Keyword Strategy
It’s critical to know exactly what the user (your possible target market) is looking for and what words they’re utilizing while generating content. Only using product numbers, too technical terms, or terms particular to your own brand will not help you attract traffic to your site.
For example, if my store is called Bob’s BBQ Grills, having a goal of ranking for “Model 394-G4TA Grill” makes little sense if no one searches for that term. Instead, I should devise a keyword approach that targets the following terms:
1. People are looking for
2. Are relevant to the product/service I provide
3. Include a decent balance of generic, often searched terms and specific, less frequently searched terms related to those products/services
A keyword approach must come first before anything else. Keywords will assist you in better understanding your target demographic and will serve as the foundation for future content across all of your brand’s platforms.
2.No Keyword & Keyword Stuffing
Websites that are developed strategically know how to use keywords. Low-ranking websites frequently lack pages dedicated to certain terms. Surprisingly, some websites don’t even use the keyword/s in their content.
To be clear, this does not imply that repeating your term on every page of your website is a smart idea. For example, if your keyword is “BBQ grill,” and your page content is “BBQ grills are fantastic because I love grilling on grills to BBQ,” your keyword is “BBQ grill.”
Remember to visit our BBQ grill store to purchase our grills.” This will do nothing but make the user confused, and Google will penalize you for keyword stuffing.
Google has become more intelligent, so you don’t have to stick to one keyword and plug it in as many times as possible.
Creating content (see the following suggestion) that discusses your keyword and employs closely related phrases in a clear and strategic manner can assist the user in finding what they’re looking for while also helping you increase your search ranking.
Also Read:- Top 4 Techniques to Get 50,000 Downloads for Your Mobile App
3. Thin Content
Search engines are concerned with providing the best possible results to the user, and rank websites depending on how closely they match the keyword or phrase typed in. Search engines are unconcerned with what keywords website owners wish to rank for.
For example, if I want to rank for the term “BBQ grills” (because that’s what my site sells), a page with only the following content won’t help me much for my ranking.
Telling someone you sell BBQ grills in two sentences does not make you a subject matter expert in Google’s eyes. You haven’t given Google any reason to put you on the top page of a search for “BBQ grills.”
However, a well-written page (ideally 500 words or more) explaining why you are the industry leader in BBQ grills, key features to look for in a BBQ grill, and common blunders to avoid when shopping for a new BBQ grill will signal to Google that you are a trustworthy subject matter expert and will give you a much better chance of ranking well.
4. On-Page Optimization
The next step is to optimize the Meta tags when your content has been appropriately produced with the appropriate keywords/phrases. (For more information on Meta tags, see our SEO basics .)
Most title tags will have the page name or the page name plus the brand following them by default. Now pay close attention to the Meta description, which appears on the search results page.
It is significant once your pages start ranking, even though it is not a direct ranking factor. The Meta description is essentially an “advertisement” designed to persuade people to choose your listing above the others.
If you don’t add a Meta description, Google will usually take anything from the page, which may be as simple as the first line or two. Take charge and write your own descriptions to help yourself out!
