The epidemic has changed the landscape of digital marketing and consumer behavior dramatically, and a few themes are emerging as game-changers for SEO in 2021. The popular question among the latest SEO trends experts is, “What SEO approaches and strategies will work in 2021 to dominate the SERPs and make more revenue?”
So, let’s have a look at the SEO trends and forecasts for 2021.
Here’s how to be the best at SEO:
Snippets of Interest
Google has improved in recent years to provide a better search experience for users, such as through Featured Snippets. These normally appear above the first organic result, which the SEO community refers to as “Position 0.”
These featured snippets appear for the majority of Google searches, particularly those that include the words how, why, will, does, do, can, is, should, and so on as a preposition.
Featured snippets generate tables, lists, and paragraphs, according to research by SemRush on a range of topics. For queries with the word “how,” 52.2 percent of queries generate “lists.”
In 2021, How Do You Rank for Featured Snippets?
To get your work into these featured snippets, follow these steps:
- Make FAQs for the most frequently searched phrases.
- To exhibit the data, use a tabular format.
- Within your copy, use both listed and unlisted bullets.
- Make your sentences shorter.
- Your heading tags should be organized in a hierarchy.
- Wherever possible, set up structured data.
Finding themes or key phrases for which no snippet is created would be extremely challenging. You’ll be lucky if you find one. You’d have to compete with the current ones by creating better and more informative articles than they do.
Also Read:- A Beginner’s Guide To Twitter Marketing
Voice Search & BERT
Let’s start with the basics: what is BERT?
It’s a natural language processing (NLP) technology based on neural networks that helps Google grasp context on a word-by-word level and then give better search results.
Google has made a giant step ahead in making search-about intent matching rather than sheer string matching by including BERT into its ranking and highlighted snippets algorithms this year.
By 2021, about half of all searches will be voice-based, reducing the amount of typing required. As a result, there will be more long-tail keywords and hyperlocal searches.
In 2021, the BERT algorithm update, coupled with RankBrain, will be dominant, with voice searches understanding natural language and machine learning processing SERPs. As a result, your content becomes the next most important factor.
Content for Humans, Not Robots
Though it may appear to be the polar opposite of what I just said, creating interesting and relevant content for your audience can only benefit you in 2021. When we write material that isn’t focused on SEO keywords, we write what we believe is relevant to the topic. Because BERT is concerned with natural language processing, it is preferable to write in a conversational tone.
The purpose of the content developed should be to shift people’s mindsets to a more topic-focused mindset, where they create material that addresses a full subject holistically rather than just focusing on a particular term or phrase on a page. To gain more backlinks from bloggers and journalists, provide statistics, surveys, or an industry study.
Clusters of Information
In order to create a comprehensive content strategy, the content should be organized into content clusters. Hubspot is an excellent example of a site that uses content clustering.
The length of content has also been a hot topic in recent years, and it will continue to be in 2021. Many studies have demonstrated that writing for a long time results in a higher rating on the search engine result page.
This is something I completely agree with because if you write about a topic in-depth with all of the research content, you will instantly reach a good content length without looking verbose.
Content on Video
Incorporating video content into your SEO approach will be another top SEO trend in 2021. According to Forrester Research, video is 50 times more likely than plain text to appear on the first page of a SERP.
In addition, the video appears in 62 percent of Google’s universal searches. A question, a detailed explanation, and a plot of the incident and events that can be related to your audience can all be included in the video material.
A video can be hosted on your web server or on YouTube.
Local Search Engine Optimization
Everyone is seeking local SEO with the surge of “near me” queries. In 2021, the local SEO industry will rise by a factor of ten.
DID YOU KNOW? According to Google, 46% of overall searches have ‘local intent.
For most businesses, catering to the local market has become critical. The surge in demand for local providers has given the brands new commercial prospects.
Local SEO is made up of three main components.
Proximity: How close is your business to the searcher?
Relevance: How relevant to the search query are your products and services?
Prominence: What do other consumers say about your products and services?
Other important factors of Local SEO in 2021 will include NAP (Name, Address, Phone Number) syndication, citations, local reviews on social business pages, local directories, and supporting content.
SEO is critical for all organizations, regardless of industry. Year after year, SEO trends in 2021 will be similar, as search engines seek to serve the right material to the right search query, resulting in user pleasure. You’re on the correct track if you think the same way.
We all know the importance of creating a website for our business, as it is the foundation of our virtual presence. But just that much is not enough. It’s very critical to build website traffic for your brand’s success.
The amount of traffic on your website shows how many people are actually interested in the products are services you offer. When people visit your website, you can identify their interests and turn them into your clients.
But it’s very challenging to get a lot of traffic on your website, especially at this time when every brand has a magnificent digital presence and is always looking for the best digital marketing experts to win the race.
WHY IS IT SO IMPORTANT?
Website traffic is an important metric that reflects the success of your overall business strategy and its impact on people. You can differentiate between the campaigns and which one is working the best and attracting more people to your brand.
You can identify the kind of audience visiting your website and align your marketing strategy accordingly.
Higher website traffic will clearly indicate the result of your marketing campaigns and help you interact with potential customers.
This way you’ll be able to reach your customer and create awareness of your brand. And thus, it will give you an opportunity to build an excellent reputation and customer relationship.
WAYS TO INCREASE WEBSITE TRAFFIC?
KNOW YOUR ANALYTICS
First of all, you need to know what’s working for you and whatnot. Leverage the marketing analytics data such as provided by Google to check your website analytics.
Take a look at the key metrics like the number of visitors, click-through rates, the time when most customers visit, and the type of content attracting the most viewers. These indicators will tell you a lot about the current and prospective audience.
Examine the data, work on it and strategize what will drive them to your website.
Optimizing your SEO is extremely important in generating website traffic. Your website needs to be easily accessible. In technical terms, your website needs to rank higher in search results when people are looking for the products or services that you offer.
So, when they search the terms that match the nature of your business, that’s the point where your website should pop in front of their eyes.
SEO is not just about the keywords work but it needs a proper strategy that needs to be frequently updated. It’s better to hire an expert that can strategize well and improve your rankings.
CREATE CONTENT CONSTANTLY
Creating content regularly is extremely important as it keeps your website moving. You not only need to be constant in creating content but also keep up the quality of content.
Fresh content that doesn’t include plagiarism always gets a good ranking. You should also include videos and images in your content to attract users. The content should align with your brand and add value to customers.
LEVERAGING SOCIAL MEDIA
Social media can contribute greatly in driving traffic to your website. It can help promote your brand and engage customers.
Based on the nature of your business you can create content on Instagram, Facebook, Twitter, Linkedin, etc. You need to have good social media management skills to manage these platforms and build a focused social media strategy.
A proper strategy will help you to be regular in creating content and monitoring your social media accounts.
Email marketing has become a crucial part of digital marketing now. Most of the brands are leveraging email marketing to keep their customers updated about their products and services.
Email marketing is an engaging way to create your brand awareness and drive customers to the website. In emails, you can put links to the recent blog or latest news related to your brand or anything similar that will encourage the audience to tap on that link and visit your website.
We’ve been hearing the word “influencer” a lot these days. Influencer marketing has found its place in today’s marketing world. Influencers are the ones who already have a well-built audience base, and those people really follow what their influencers say.
So, it’s a good idea to collaborate with an influencer who could create a buzz about your brand and bring traffic to your website.
Not many of us have heard about this word. But ya, backlinks are very-very important for your website. Backlinks are the links to your website from external websites.
So, it not only just brings traffic to your website but also increases your Google ranking. This is so because backlinks are the indicator of being trustworthy and show that you have expertise in your area.
A LOT MORE TO BUILD THE WEBSITE TRAFFIC
Generating the traffic on your website is a long-term process and requires a lot of hard work and smart work too. You can just build a community after your brand name by creating groups on social media platforms.
You can create interlinks throughout your social media accounts by creating engaging content. There’s a lot more than you can do but the major factor is all about being consistent in your efforts and staying updated with the analytics.
All these things will help in driving traffic to your website and boost your brand’s image.
Despite many of the changes in online marketing over the last decade, trends in social media, as well as social media, in general, have indeed survived, and now have improved every year to maintain their position as one of the most potent marketing platforms available today.
The year 2020 has finally come to an end, which is a huge relief.
Have you ever considered how tough 2020 might have been without social media?
As social media sites add new features and update their algorithms, social media trends evolve as well.
These quick shifts provide a completely new set of challenges for businesses and social media marketers, who must continually evaluate their strategic approaches and change direction to include new types of information in their repertory.
Social media has never been more potent as a marketing tool, and it is certainly something to watch.
As a result, new social media trends emerge, grow, and evolve on a daily basis.
Your techniques open the door to talks by using social platforms to raise brand awareness. However, people and analytics change, and you must keep up with them.
Staying relevant by participating in the latest social media challenge or hashtag is a terrific way to stay current, and it’s critical that you keep up with the latest digital marketing trends.
So, let’s dive right in and look at the top seven latest trends in social media that you should be paying attention to in 2021.
Video That is Being Broadcast Live
By 2021, not only is Facebook Live a success, but other major platforms like Instagram, Twitter, YouTube, and LinkedIn have also adopted comparable features.
The reason for the success of live-streaming is, it has such an impact on people that recorded videos just cannot match.
People can interact with the information in ways that they couldn’t if it was a pre-recorded video.
In the 2020, people have grown accustomed to being able to connect with businesses and live without ever leaving their homes, and this situation will continue to evolve in 2021.
As a result, live streaming will gain significant traction and should be included in your social media marketing approach.
People are currently enamored with video, particularly live video material, which looks very genuine.
Live streaming video provides a glimpse of something much more unfiltered, open, and trustworthy.
Provided all of the advantages of live streaming, this is not surprising why more than 40 % of marketers use it as part of their social media strategy.
As a Content-Format, Stories are a Good Fit
Stories foster a community spirit, encourage followers to return, and seem more genuine than a collection of heavily altered photographs.
Stories offer a variety of features such as the ability to add polls or ask questions, which helps marketers to gather insights from their viewers, building engagement through simple interactive content.
In the previous year, stories were the most popular content format, and they aren’t going away.
Marketers will need to get more structured and prepare for Stories as quality content.
Furthermore importantly, the video will become more popular as a Story format as it appears to outshine photographs.
People use social media for more than just to make new acquaintances and chat with them.
It’s a location where people can express themselves, buy new items and services, leave reviews, and even contact your company.
Your clients, after all, need to contact your company on a frequent basis for one reason or another.
Users on social media can learn more about you if you communicate authentically.
And that opens up the possibility of customer involvement, in which you may learn more about your following.
Chatbots are better, faster, constantly available, and also more effective than bulky software applications of the past, thanks to modern technology
Chatbots are an unavoidable element of customer care, whether they’re providing 24/7 support or boosting human productivity.
Rather of relying on email and the false notion of a response “within 2 – 3 business days,” employ chatbots to stay up with the rising activity on social media networks.
Using Influencer Marketing
Influencer marketing is not really a new concept, but it’s going to stay longer.
Consumers are skeptical of commercials and distrustful of anonymous corporate brands, which is why influencers work so successfully.
As a result, they are more likely to trust someone they know, even if the relationship is solely virtual.
Friends and family, acquaintances, and the customer reviews area of an e-commerce site are all examples of social evidence.
In any case, customers place a greater emphasis on it.
Influencer marketing may help you reach new audiences, raise brand recognition, and enhance marketing ROI.
It’s a lot less expensive than launching sponsored marketing campaigns, yet it still gets great results.
A Move To Social Commerce
Several social media networks are attempting to keep users on their platforms by reducing the barrier consumers encounter when transitioning from window shopping to purchasing intent.
We’re seeing more features and tools that assist quick and easy purchasing as the social media sector adapts to improve the customer experience.
For example, you may add product labels and enable simple checkout on Instagram even without exiting the site.
With the rise of social commerce, marketers will be able to construct shorter sales channels and provide customers with a seamless and speedy buyer’s journey, resulting in higher user satisfaction.
When you add social commerce, you have a customer journey that is simplified and shortened.
When your audience sees a product they like on social media, they don’t have to travel to the website to find it.
They may purchase it directly from the site, which is expected to minimize the number of transactions that are abandoned.
Reels & Short Video Content in High Demand.
Continued interaction on Facebook, Instagram, and Snapchat Stories material, as well as companies generating various short-form videos or reels.
Expect content to continue to gain traction as people’s attention spans on social media shorten and more individuals browse endlessly through feeds when bored at home.
A marketer should begin to think more deliberately about video strategy, particularly in terms of how long your videos should be and where they should be posted.
Using, Reels and YouTube Shorts to create short clips is the new trend, and every business should jump on board as soon as possible.
The Worth of the Content Will Outweighs the Quality of the Manufacturing.
In 2020, when many firms were forced to go totally remote, social networking and video marketers needed to design scalable production methods that could be done from home.
Since consumers started to connect with videos, live streams, and other social media content clearly created from home offices, marketers recognized that lower-quality material might still be engaging.
By utilizing user-generated content, a social media marketing strategy that is becoming increasingly dependent.
UGC seemed to be too good to be true.
You can get your viewers to work for you by employing some innovative techniques.
UGC serves as social validation, promoting your brand’s message, strengthening customer connections, and instilling trust in your target market.
In a world where people are increasingly socially isolated, social media has become the default communal place.
Social media users have rushed to it in pursuit of knowledge, amusement, and social interaction.
Consumers are spending more time on social media than ever before, and if you’d like to attract them, you must keep on top of the social media sphere
And to do so, you’ll need to stay current with the latest and best trends, which we’ve revealed to you.
Enterprise (SEO) is a search engine optimization tool that differs in its methods and techniques from traditional SEO.
It helps large businesses with thousands of products increase revenue and drive more traffic to their sites.
One can define it as the tools and techniques that rank your website on the first page in SERPs and enhance the quantity and quality of traffic, organically. So, how do these two compare?
Let us find out the Enterprise SEO vs. Traditional SEO
What Is Enterprise SEO?
We can define enterprise SEO as one that improves the organic ranking of large companies that have thousands or maybe millions of pages on their website.
You cannot drive traffic to such a large-scale site with normal SEO. Specialized teams, tactics, and strategies are needed for that.
What is Traditional SEO?
Traditional or small business SEO is deployed for small websites having from a few pages to a few hundred.
Regular strategies are aimed at increasing the quantity & quality of traffic to the website through organic search.
How do you know when a website is an enterprise?
There are various different ways that analysts describe enterprise SEO. Some classify it according to the size of the site, some on the size of the organization, while others base it on the size of the business.
Whatever the parameter, the common thing is scale. When the scale of a website, a company, or its revenue (or all) is big, it qualifies as an enterprise site. The challenges are new and the stakes are very high.
The common things in such sites are:
- The website plays a pivotal role in the success of a business and its brand value.
- The site is maintained by a well-coordinated project team.
- The SEO consists of high-level automated tasks performed across thousands or millions of pages on the site.
For an expert, working on enterprise-level sites is a different ball game altogether. There is a complete shift in techniques, processes, and ways the project is handled.
For example, the SEO for companies like Apple, Amazon, or Walmart, which have thousands of product listings on their websites, differs in many ways from that of a site like Social Media Freaks, which is a focused digital marketing company.
Let us see a few parameters on which enterprise SEO differs from traditional.
Experts target short and high-competition keywords for enterprise SEO. Short-tail keywords typically consist of two or three head terms.
These 2-3 words broadly signify the industry and its niche, in that order. For example, Digital Marketing”.
Deploying short keywords makes the website attract a much bigger number of users. After that one can work on ranking it high.
Similarly, choose high-competition phrases for enterprise sites and not the low-competition ones.
For such sites, SEOs target a combination of two or three keywords. This drives heavy traffic to the site by making it easily searchable.
Traditional optimization for small businesses entails the usage of long-tail keywords with low competition.
That way they can make them rank with fewer keywords and standard SEO tools.
From link building to data setup for product listings, enterprise SEO work is substantially on a large scale.
Search engine optimization is an essential requirement that works on driving searches, targeting and engaging customers, and creating value on the site.
Advanced technology and strategies need to be constantly implemented, mixed, and matched to get the desired outcome. There are visuals, content, a call to action, and finally sales.
To achieve all these targets, large companies need to invest in that scale too.
Collaborate with Several Teams to Keep Content Fresh
For a large business like amazon that centers around its website, the SEO team has to coordinate with many other teams in the organization.
You have to collaborate with various departments for press releases, new product launches, and new pages or purchase managers. You have to be on your toes to keep content fresh and ranking high.
Online Reputation Management
For bigger companies, bad news and negative press can rank higher up in searches. No amount of PR can remedy it when there are bulk searches performed in the enterprise’s name each month.
Only cutting-edge SEO strategies can push the positive ones on top.
Creating a positive brand image is crucial because people check reviews, social media, and Wikipedia profiles too before engaging with a product or company.
Enterprise SEO teams focus on breeding positive online reviews. It has the ability to notch up sales by up to 40%.
While talking about enterprise SEO, we are talking about thousands of pages and millions of products. For such large numbers, it is not possible to create optimized content manually.
It is just not practical. Periodically there are new products launched or mergers happening.
SEO experts apply automation tools and enable several tasks to trigger on schedule or stimulus.
Voice Search Optimization
For an enterprise site, the SEO must take voice search into account. Thousands of pages on a site means tons of products.
Most people nowadays use voice search while using a mobile phone.
Statistically speaking, at least 30% of searches consist of voice. While small businesses may do so, but ignoring voice search in enterprise SEO is just not done.
It is imperative (and visual search). It allows them to reach a wider audience and enhance their web presence.
Voice search optimization involves creating content that matches spoken words. Vocal language is much different from typed words, hence the keywords become long-tailed and more conversational.
Moreover, with the introduction of featured snippets, direct answers to queries also need to be optimized.
One has to study these snippets for all keywords and incorporate them into the website content. It increases the chances of the ranking manifold.
Performing SEO on enterprise sites is by no means as easy as the traditional one.
One is talking about analyzing and optimizing thousands of pages, competing with local companies with more focused SEO, building a brand image, and winning the game of keywords too.
No matter how challenging it may sound, it is achievable with advanced tools and hard work. An enterprise SEO expert can help businesses increase revenue.
Undoubtedly, Black Friday and Cyber Monday will be completely different for eCommerce stores in this COVID-19 year.
2020 has witnessed an astounding change in consumer behavior due to the pandemic. There has been an unprecedented rise in online shopping, equivalent to that of 10 years. Every holiday season, the deals become bigger, year after year, both online and offline. With social distancing still being followed, the current trends indicate that the eCommerce Black Friday sales are going to hit the roof.
Start early and invest in digital marketing& website enhancement
As Black Friday bargain hunting begins earlier this year due to corona, E- Commerce stores in India will need to attract customers well in advance.
The first imperative of the e-commerce business is to be proactive in your response to the current happenings in the industry.
It is time to pull up your socks and make an online presence much before Black Friday.
Have a look at the following list of the prime changes & strategies you must implement.
Black Friday or not, eCommerce has provided mobile users with a convenient way to shop, especially in COVID-19 times. Including me, 80% of smartphone users make a purchase on their phone, and nearly 40 percent of eCommerce buying happens on a mobile device. This year Google has altered its criteria for ranking.
If your website is a tad bit slow loading on phones, it is not going to rank on Google. To optimize your site for mobile users you need to take the following steps:
1. Implement AMP
AMP or an accelerated mobile page is a framework developed by Google along with Twitter.
It makes the pages lightweight and fast loading. The core technology simplifies HTML and follows CSS rules.
It requires effort, but it is possible to do it yourself too. (Search for the method online), based on whether your website is on WordPress or otherwise.
If you have collaborated with a person or agency for your digital marketing, tell him to get going on this.
2. Select a Responsive Template or Theme
Do not use a complicated theme. Instead, implement a responsive template that adapts to the user’s device automatically. Of course, you must have a mobile app in addition to a dynamic desktop version.
Boost your SEO- search engine optimization
This Black Friday and Cyber Monday there are going to be bulk searches for products and you want to drive all of them to you.
Polish your search engine optimization so that your site gets a high ranking on Google, and maximum traffic is diverted to your online store. The more effort you put into SEO, the more sales you get.
SEO optimizes the website, improves the content, formatting, backlinks, and more to score high on organic searches.
Your digital partner can help your store to increase your brand value and web presence.
Optimize your Site for Voice Search
Black Friday has eCommerce customers in a frenzy. According to the latest surveys, nearly 50% of users use voice to search for products for shopping. It is trending.
However, the spoken keywords are very different from the typed ones. Your web content must be enhanced to provide clear-cut answers. Restructure the content, use conversational language, and provide answers.
Email Campaigns & creating a pleasant post-purchase experience
Your relationship with your visitor (buyer or not) does not end after Black Friday or after the last time he purchased from you. Email marketing strategy is your vehicle for making a sale & building a valuable relationship with customers.
You have valuable data of registered email addresses in your hands. Email campaigns for Black FridayFCM are very effective and hit right on target.
It is one of the most reliable and profitable methods accounting for 23% of sales. You can send customized emails to users according to their purchase behavior.
However, make sure that your emails do not go to the spam folder. There are ways to send bulk emails and not get spammed. You can learn to do that on G suite or consult your digital partner.
Apply Online Marketing Strategies
Get going with an online marketing plan for the eCommerce Black Friday sale before it is too late.
You don’t want your competitors surging ahead, do you? Digital campaigns not only get customers into your store but also enhance their in-store experience! Powerful tools such as the following work much more than any other:
- Google ads,
- Content marketing,
- Social media marketing
- Lead generation
- Drive website traffic.
- Referral marketing
Optimize your Checkout Page
All loaded carts must convert to a sale. Checkout page optimization simplifies the purchase and lowers the chances of shopping cart abandonment and bounce rate.
You can use various tools (available online) to do that. You can add testimonials, trust customers, and make sign-up compulsory
If you are looking for cashing in on the huge opportunity created for eCommerce due to social distancing norms in the pandemic, now is the time.
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If you are intrigued about this, this is just the right article for you. As a digital marketing professionals, we know that the right SEO can make a world of difference to a business online. In this blog, we will talk about
- What exactly is SEO,
- What is its importance
- What are the advantages
- Major requirements
- Why a business needs SEO
- Is SEO required only once
- Finding the right SEO firm
What is SEO
We all know that whenever people want to search for something on the internet, they type some words (called keywords) in the browser search. Based on these keywords, Google shows a number of results continuing to several pages.
96% of people stay on the first page and choose one of the options given. Only 4% of people continue to the second page. If we have a business, we want people to find it listed on the first page so that it drives traffic to our website or convert to sales.
Search Engine Optimization or SEO is a set of organic strategies and practices that make a business rank on the first page for a particular keyword.
If the website is pushed down to the second page or further, it has no usefulness because only 4% of people who search that keyword would reach there.
By organic, we mean the un-paid ways wherein we do not pay anything to Google to show our business on top.
There are nearly 200 factors that govern top ranking, but 20-30 are major factors that are usually looked at.
Why is SEO Important?
SEO is important for better searchability and visibility, but actually, it offers more real value than that. It can take a brand or a business to the next level.
Just think like a user. You use Google to find some information, product, or service you need. If there were no SEO, how would you ever find websites, info, or a business you are looking for? Search results would be too manipulated and it would take forever to find sites that offer real value.
Through Search Engines, Google weighs the value that a website or an article is offering to the user and ranks them likewise. Everyone is looking for organic rankings and favorable experiences.
And Google’s engines have interpreted this to offer exactly that-a a positive user experience. a website that appeals to visitors correlates with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.
That is why SEO is important. It ensures that people on the internet do not have to spend more than a few seconds to find the info they want. This creates a sort of norm in browsing that is a very important part.
Also, it keeps the rankings fair, pushes you on the first page, increases your worth, gets you more clicks, driving traffic to your site. On your page, it heightens the user experience too, making it more likely for customers to become repeat buyers.
What are the Advantages of SEO
The main advantage of SEO over ad campaigns is that it is organic. It increases the value of your site for the audiences. Competitors can spend huge sums of money to divert traffic towards terror business but with a low budget, Google ranks you high for what you are worth due to quality and user experience.
Ads can bring people on your site, but cannot retain them for long in the absence of professional optimization. Most SEO companies like Social Media Freaks also rope in SMO( social media optimization) to build social media links and citations.
So, wherever your target users go, you are present. Moreover, you save a lot of money and get genuine customers who are looking for the service that your business is providing.
Major Requirements for SEO
There are three parts to SEO: keyword search, on-page, and off-page optimization. Without keywords, there is no SEO. For example, if you have a salon, how would I expect people to find me? I want them to type haircuts, salons, manicures, coloring, etc.
Whenever they type these words they must find my website there. So, what are the requirements to do that? Include these keywords in your site content, headings, name, etc. even when we do a Google ad, keyword analysis is important, the words on which you wanna rank. This is one part.
On-page entails everything you can regulate on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on.
On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to a citation, social signals, and backlinks.
These are both pretty technical. You have to hire the services of an SEO expert firm or individual.
In the beginning, it is recommended that you do a professional optimization of your website when it is being built or the first few months at least.
Nevertheless, there are certain attributes without which you cannot obtain a ranking.
- An active website- regular content posting
- Rich content – the content has value and builds trust
- Hosting speed- should be high
- Social presence- social media links and activity
- Strong Backlinking
- Good internal linking
Since SEO constitutes many ranking factors, the overall performance determines who comes out on top.
Why Your Business Needs SEO?
SEO for Your Business
Does every business require SEO or do some industries need it more than others? You may be wondering if investing time and effort in the process is all that important.
Well, the optimization needs of some websites might be different from the others, but the industry niche does not decide the do it or question. The factors responsible for any particular big or small enterprise are:-
- What stage of growth the business is
- What stage of growth the website is
- How are visitors are reacting to the website
- Which keywords the business needs to target for ranking
- How high is the competition for those keywords
- Whether or not any SEO has been done in the past
- Whether the site is facing a penalty from Google
Where the industry can have an impact is competition. If you deliver valuable information and optimized/categorized content, you make it easy for search engines to find and organize it, and therefore, give you higher rankings in searches.
The improved exposure drives a large number of visitors to your pages. It converts to higher sales and a large customer database.
The bottom line is if you have what the users want, SEO is a great tool for targeting the audiences.
Is SEO Required Only Once?
SEO Best Practices and Google algorithms keep changing. Monitoring and strategizing proactively to these changes can keep you ahead of your competitors.
Google makes thousands of algorithms changes every year. If you fall too far behind, it might become awfully hard to come back.
It is wonderful to have SEO campaigns applied on a brand’s website and its digital properties, but if it is a short-term commitment and one which is not reassessed over time, it will reach a low plateau from where it is difficult to rise.
SEO professionals make sure that you never fall behind.
Finding the Right SEO Firm
Having looked at the importance, need and, benefits of search engine optimization, the next step is to acquire a trusted SEO partner who works with you to implement solutions designed to help you reach more people and earn more revenue offline and online.
Usually, digital marketing companies like Social Media Freaks undertake these projects. They analyze your website, competitors, content and, then optimize the content, pages, links off-page, and so many other types of practices.
Today social media optimization is equally, if not more important than search optimization. SMF combines it with social profile marketing to attract and engage the target audiences.
They also provide Adword services, online reputation management, social media marketing, and, blog posting to keep websites active.
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Perceptions have become objective nowadays, and whatever is visible on the digital platforms, sells.
Whatever is not visible, does not exist. No matter what your niche is, whether your business is new or old, you need to make a web presence, a social media presence, and a heightened user experience for your targeted customers.
Otherwise, you stand to lose a digital battle in a tech-savvy world. For all this to happen, and get to the top of the search engine rankings.
why not give Social Media Freaks a call?
Because at SMF, we love the work you do.
We’d be happy to answer any questions you may have and demonstrate the entire process with a live online session.
Undoubtedly, it is an SEO’s job to keep abreast of the latest practices and anticipate what Google is planning, testing, or implementing in the future.
As SERP (Search Engine Result Pages) competition continues to grow and new websites are being tossed in, it is time to reconsider your content-building strategy and follow the latest trends in SEO.
Websites need to meet the precise requirements set by search engines like Google, and this is where a professional approach becomes very significant.
Social Media Freaks always keep researching and analyzing to be in the loop for Google’s algorithm updates to convert them into profitable strategies to increase and maintain website rankings in the SERP.
There are numerous examples of websites suddenly going towards a downward curve after the launch of new algorithms by Google’s search engine. Via this blog post, we would study the upcoming SEO trends and discuss which in 2020 and beyond, for SEO.
I will take a look at what is in store for SEO in 2020 and the solutions that can arm us with the right approach to remain in top rankings.
Let us dive into the chief trending strategies in this article.
What are the SEO trends in 2020?
- Voice Search Optimization for Websites
- Mobile UX is crucial to Rankings
- Content optimization via snippets
1. Voice Search Optimization for Websites
Before the advent of state-of-the-art smartphones, a search was only limited to typing words into search boxes in browsers on personal computers or laptops. This led to the practice and research on these “Keywords” born out of consumer behavior.
Jump to 2020 and the enormous use of mobile phones and tabs, voice searches have become the general trend among internet users. These are not just limited to phones, but they can also be made on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.
To generate more organic traffic for your website, SEO strategies for voice searches have to be implemented too.
But how does voice search alter SEO?
Substantially. It is an impending alteration considering that from 2020 onwards more than fifty percent of all internet searches would be initiated through voice. Google has improved its algorithm Rankbrain and also introduced a new one called BERT for the optimization of voice search results.
BERT model processes words by correlating each word to the other in a sentence, and not by order. It contributes more impetus to the intent and perspective of the query and delivers results that are desired by the user.
Voice searches affect SEO immensely as it is all about speaking the queries via voice, instead of entering short and choppy keywords.
Consequently, the key content and data of websites need to be revamped to include more conversational words. Therefore, the content-building practices must be modified to score favorably in these searches in addition to the typed ones.
2. Mobile UX is Crucial to Rankings
Websites that do not possess mobile responsive versions stand to lose most of their users in 2020 & the coming years as mobile web pages are an emergent trend expected to become even more prevalent in 2020.
With each passing day, more and more people are gaining access to smartphones and providers are building more towers for better internet services.
Not just the mobile site, but the interface has to be clean & easy to read to capture the user’s attention. Secondly, it must be capable of resolving their queries or have an entertainment value.
According to statistical studies, 8 out of 10 consumers conduct local searches on using their mobile devices.
Since more people are searching from their smartphones than from a computer, it’s important to have a mobile version for your website to reach the maximum target audience most for your product or service.
The Social Media Freaks team optimizes websites for mobile phones to keep their clients up on top compared to their competitors.
They know that the higher your website is in the Google mobile page index, the more noticeable your business will be.
3. Inclusion of Snippets
Featured snippets are trending in the year 2020 for SEO. Google has progressed a lot in the current years to bring a better search experience for the user, and more recently, through Featured Snippets.
A featured snippet is a section of selected text from a website that answers the user’s query straightaway. It appears over and above the #1 organic result, also called the ‘zero’ position.
Since it is highlighted on top of the page, this description is like a small window to what the website contains.
This trend is not to be taken lightly because statistics have shown that nearly 55% of clicks on Google originate from the featured snippets and drive traffic organically to a site.
This means half the traffic! To take advantage of this feature and appear in the zero rankings, it is important to adapt content to provide clear-cut and the most answer to frequently asked questions.
Therefore, Google brings together a new option of dialing FAQS or a list of questions that are adapted to appear in the Snippet. This feature optimizes searches for users, especially on phones and voice quests.
Whoever owns a website, understands the importance and potential of SEO. It is not just a game of keywords, it also entails valuable and trustworthy content for users.
In any case, Google is just a search engine that routes information according to user behavior. It makes sure that visitors get their queries solved and find the services they require, within seconds.
In case you are already conversant with the new trends and updates, start rolling. It is all for the best.
But if not, seek professional help from experienced SEO services such as SMF to take your business to new heights via top rankings &genuine customers.
Which Toronto Marketing Agency Provides Top Quality Local SEO Services Businesses?
The realm of online business promotions is extremely competitive due to the availability of a zillion companies out there. This is why every business needs to be very careful in hiring SEO services. Online reputation can make or break you. SEO should not only bring traffic to the site but also convert them into sales.
A sound digital marketing company would thoroughly understand the principles of web marketing. But when one is hiring them for local SEO, the important thing is that the company should also understand the pulse of the local audience the clients want to target. SEO involves thorough data analysis and statistical studies to achieve set goals.
SEO is a potent strategy that can be used to uplift the search rankings and boost sales. Unfortunately, many SEO companies lack the faculty and experience to device a targeted approach and analyze all the elements leading up to the success of SEO.
How to go about searching for a digital marketing agency
Start from the beginning. Well, no digital agency can out-and-out make a promise to immediately & organically push you up to the #1 spot on Google, but an experienced & professional one would elucidate, on paper, what exactly they will do for you. A few examples are:
- Audit of Site, homepage, landing pages & content.
- Send periodic reports on site rankings.
- Install plugins that enhance your SEO efforts.
- Implement internal linking across your web pages.
- Perform continuous website maintenance to help maintain the rankings.
However, with the availability of numerous search engine marketing firms out there, sometimes, it becomes really difficult to cut through the clutter of statements.
Besides, companies that mostly promise to offer guaranteed results confuse the business owners to choose the way how to market their business online. So, before you choose any SEO firm, there are some must-have qualities, which you should search for.
1. Experience and Professionalism
One of the most essential aspects when it comes to success in the online market is the experience of your search marketing expert. If you are trying to find the best SEO companies Toronto has on offer, it is recommended you choose a firm with a significant level of experience, preferably dealing with clients in your local area & industry niche.
If you are in Toronto, try contacting Social Media Freaks for a quote on SEO services for your business. They are extremely experienced in the dynamics of the local, Canadian, and international markets.
They should therefore be quick to tell you about your SEO needs and themselves know what you require according to your timelines.
If your business is in Canada and specifically, in Toronto, professionals agencies located in this very broad geographic radius would have an edge. The social system and business regulations affect the digital behavior of customers.
Lingo variations make a big in the type of keywords they type, and most importantly, where they generally go looking for a product or service they require.
The professional approach of SEO companies must abide by the regulation and standard of the government too. In case there is any breach of contract or some other reason whatsoever, you would be in a good position to handle the situation amicably.
3. Cost-Effective SEO Services
Companies should provide customized, and fair pricing that lets you get the most out of your SEO campaigns. Bringing a website on the first page of Google is no easy feat, and an experienced SEO company knows that.
The biggest brands in the world are gunning for that top spot, most of them with considerably high resources behind them. An agency that promises to get you there within a week is like a coach promising he’ll get you an Oscar in the acting school.
It is very much possible though, but it won’t be economical, fast, or easy. Watch out for words like fast, cheap, and “easy”. Quality SEO is none of those things. When selecting an SEO firm, price alone should not be the deciding factor.
While obviously, you do not have an unlimited budget, it is important to remember that you would get what you pay for. If a firm promises “cheap” SEO, you may be losing on quality, or expertise, or both.
Companies like social media freaks are more focused on building strong and lasting relationships with clients are more likely to match their performance with the promises than those who are only focussed on payment.
However, your budgetary provisions should guide you, but only to a small extent, after comparing 3 or 4 digital marketing agencies.
4. Diversity in Services
With the advancement of technology, every minute, all entrepreneurs in the business are working on how to outperform their competitors. Hence you do not want to hire SEO services who are slow or make you wait for too long before you see any action happening, forcing you to look for other options.
Alternatively, other digital practices may be required for better SEO, for which they do not possess the expertise. It will create a reverse position for you as a client and you may have to hire other service providers. It is best to look for a company that manages all aspects of digital promotions.
One of the most recommended digital marketing agencies in Toronto with top quality local SEO services for your business is Social Media Freaks. SMF provides highly diversified services under the hood of digital marketing.
- ORM- Online reputation management
- SEM/SEO– Search engine marketing/ optimization
- SMM- Social media marketing- Twitter, Facebook, Instagram, LinkedIn, and YouTube
- Product sales
Observe the diversity in their expertise. It goes on to show that they are conversant with all the digital requirements for a business.
Since we are focussing on SEO in this read, so let us talk about the broader aspect of SEM or Search Engine Marketing under which Social Media Freaks include advanced SEO services.
Search Engine Marketing (SEM) by Social Media Freaks
SEM isan internet marketing strategy that enhances your online visibility by keeping you on top of search engines. SMF practice an integrated methodology to Search Engine Marketing.
Their experienced team is extremely diligent in implementing the strategies of SEO & PPC to achieve the goals of huge traffic, leads, and conversions. More leads coupled with optimizes website convert into long-term customers.
Your website might be very beautiful but what is the use if no one visits it?No traffic, no brand value, no conversion. The highly creative talent at Social Media Freaks engineers the most advanced SEO strategies for any kind of business, keeping their unique needs in mind.
Google is a dynamic search engine and thanks to its ever-changing algorithms, it is important to fill in and apply newer strategies over time.
The inbound marketing techniques and in-depth deep knowledge of SEO at SMF are a gainer in detail. The fashion your SEO to ensure a well-recognized brand identity, a constant reach, and a high conversion ratio.
No matter what, Organic SEO will always be a winner because it increases the value of your business and your website. The value created by organic SEO never goes down in the eyes of Google.
When you provide value, trust, and a quality product, and you communicate it to Google, Google takes it to the users. The users who matter.The users who convert to customers.
Google AdWords is a marketing platform by Google that can be used to advertise a service or a product on search pages, gmails, YouTube, and other websites. These AdWords campaigns are also based on keyword research.
SMF provides expert AdWords services and creates professional ads that boost clicks and reach the target audience desired by the client. It is a great way to take your SEO to the next level by incorporating AdWords campaigns side by side.
How to mix and match the organic SEO with the AdWords on all platforms for the best results, SMF holds a lot of experience in this regard.
Social Media Freaks is a Leading Marketing Agency in Toronto for top quality SEO services for businesses. They build your rankings on popular search engines by driving traffic to your website and helping your business to achieve success. Their team is highly creative, dedicated, and experience.