There is so much chaos and competition online that running an effective marketing campaign can be very overwhelming for most. There is just so much going on in the online space that things become difficult to understand.
Most brands are switching to short form marketing in the form of short videos on Instagram and YouTube. There are sponsored posts in the form of infographics and so much of content out there that finding one good strategy that works is challenging.
Contrary to what most marketing experts may assume today; smartly coordinated email marketing can actually outperform social media marketing.
If you have been feeling confused about how to set up your email marketing campaign to get the most conversion, read this post till the end.
Before we go on to find the best tips for email marketing, let us get to know some basics of email marketing.
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It is one of the direct marketing methods where marketing information is sent to the email IDs of people who have subscribed to receive marketing emails.
Emails have been around since even before the internet. In fact, the first marketing email was sent way back in the early 70’s! However, a lot has changed for email marketing since then.
Today there are literally hundreds of software to personalize and elevate the whole practice of Email Marketing in 2022.
Why is Email Marketing Such a Powerful Marketing Technique?
There are three main reasons why email marketing is one of the most effective ways to send marketing information to email users all across the world.
- Better Reach
There are billions of email users who can access their emails easily on their smartphones with a single click. Most email users check their email mailboxes daily so it is one of the prefect ways to reach out to new customers.
The sheer volume of users which can be reached through email campaigns increases your chances of getting more sales just by the logic of probability. It may sound simple but it gets the job done.
- Cost Effective
If you are able to find the right software and resources for email marketing, you will be surprised to find that email marketing campaigns is one of the most affordable ways of marketing. Who doesn’t like saving money? You can reach large audiences at a fraction of the cost that social media marketing takes.
Email marketing campaigns are so successful because they are incredibly easy to set up. Today you even have multiple automated ways to manage email marketing campaigns through which you can have someone set them up for you so that you don’t have to manually send emails anymore.
What Are the Greatest Benefits of Email Marketing?
Let is find out what you get by using best email marketing campaigns as a regular marketing practice. Stay prepared to be pleasantly surprised!
- Higher Returns on Investment
Email marketing is one of the most rewarding marketing approaches out there. It was found in a 2019 story that email marketing creates about $42 in income for each $1 expended. Can you imagine an ROI of 4200% with any other types of marketing?
- Higher Conversion Rate
Marketing experts believe that one of the best strategies to sell is to make the customers comfortable with the idea of buying. It is like placing an idea into the mind of the customer in case they have any plans of buying in future.
Sending periodic emails for deals and discounts is one of the most effective ways of boosting sales. Birthday discount emails are great for increasing sales through email marketing.
Several E-commerce websites use emails to remind customers of the products or items in their cart which have not been bought. These reminders are sent a day or two after the customer has added the items to the cart. This usually reminds them about the purchase and makes them complete the purchase.
- Massive User Base
As mentioned before, billions of smartphone users access their emails throughout the day. A majority of smartphone users start their day by checking their electronic mail.
Most email users get pop up notifications so they are more likely to click the emails if they are scheduled to be sent at a time when most email users are active. This is one of the smartest ways to propel customer engagement by studying customer behaviour.
- High Customer Trust & Brand Recognition
Sending out regular newsletters or emails to your customers enables you to increase your recall value. Brand recall can be the best outcome of smartly created email campaigns.
By constantly seeing your brand name and great content in the emails regularly, a customer is very likely to remember the name of your brand and also make purchases.
Humans have great memory. If they see something exciting again and again, it makes them curious to try it. If you can tap into the mind of the customers, you can provide them the best value while also creating great profits in your business.
Here Are a Few More Ways Through Which You Can Increase Brand Loyalty
- By offering extra benefits to your subscribers by creating subscriber only offers
- By giving special discounts to customers on their birthdays
- By offering personalized suggestions based on former purchases
- By engaging the customer through interesting content sent through email
- By writing relatable and click-worthy subject lines for emails
- By sending the latest updates about your latest services or products to make the customers wait for future services
- By personalizing the email campaigns in a way that customers get a personal greeting with their name
- By writing the emails in a conversational tone so that they feel connected with the brand
Now you know that email marketing campaign is an immensely powerful method to boost your sales and increase brand awareness.
In the next post, you will learn how to create the best marketing campaigns for beginners. Stay tuned.