How to Create the Perfect Email Marketing Campaign
In the previous part of this post, we revealed to you the benefits of email marketing. Now, it is time for you to learn how to put it into practice. By the end of this, you will be able to set up your own email marketing campaign.
Here Are the 6 Steps to Design the Best Email Marketing Campaign
1. Building your Emailing List
The first and the most important thing that you need to set up an email marketing campaign is a list of email addresses. Users will have to share their email addresses with you voluntarily and the best way to collect email details is through a very simple form.
Basically, you need the names and email addresses of users so that you can send them emails regularly. If you can also get their date of birth, you could send them personalized birthday messages along with a discount. Additionally, it has been found that users are more likely to share their email if you offer them something in return for it.
You could offer them a discount on their order by subscribing to these emails or give them exclusive membership access to any of your services. You have to give an incentive to the customers so that they feel excited about signing up for this journey.
Remember that you need to provide an option of unsubscribing from receiving these emails because it is now illegal to send marketing emails without offering the chance to unsubscribe.
2. Finding the Right Email Service Provider (Esp)
It is possible for you to manually create an emailing list and send marketing emails. However, that would be a tedious task and also highly inefficient. You would also not get the benefit of many advanced features which some online services offer to enhance the quality of your work.
Don’t know anything about email service providers? Here are some of the best service providers you can check out!
This is one of those services which offers so much in the free plan that you are bound to be impressed. This service gives you the chance to add around 2000 contacts to your mailing list.
It helps you create an email newsletter which is pretty amazing in itself. Additionally, this service also gives you useful analytics data about who is opening the emails and more. You can even create targeted campaigns for specific groups.
This service has been around for a long time; thus, they have already integrated some great software and plugins, making it a powerful solution for your email marketing needs.
Even though there are paid versions of this tool, we believe that the free version should be enough for what you might need in the beginning.
Mailer Lite is one of the best email service providers because it is easy to work with. If you are a beginner, this service will really help you understand new things. The service gives you several templates you can choose from and also personalize.
This service offers a free package that lets you add up to 1000 contacts and send out 12000 emails every month.
The only thing that might concern you about this service is the fact that it asks you to give a lot of company info. The service also offers paid packages which give you added features. If you choose the yearly plan, you get even more discounts.
This is one of the most popular email marketing services. The main reason why users choose this software is that it offers a lot of automatic features which lets you streamline and organize data.
It just needs a one-time setup and you are good to go.
You are offered some great free packages, customizations, and customer support. It has just one downside it has a steep learning curve and might seem expensive to some.
3. Design a Solid Marketing Plan
Like all marketing campaigns, this needs to be designed well. You need to set goals after planning each step before you begin the campaign.
- Find your Audience
Do you know who is going to be on the receiving end of your emails? Do you know what makes them the right fit for your services? The proper market research gives you a head start to make the campaign more successful since you will be already aware of how to attract them.
- Segregate Users into Groups
After you have been sending out emails for some time, you can analyze user behavior and discern which users are more likely to engage with your emails.
If you have data from different campaigns, you can segregate these users into different groups according to different types of campaigns. This will help you make your campaigns run more efficiently because you will be sending out emails to people who are more likely to engage with your content.
- Know What to Say
Do you want to reach people who are not engaging enough with your content to be more responsive? Do you want to give specific benefits to the users who interact with your content the most?
Do you want to give information or news to your users through your emails? It is up to you to choose what you want to write according to your goals.
Without pre-defined goals, it would be easy for you to deviate from your original plan and waste your valuable resources. This is why you need to set goals or key performance indicators.
You need to define the results that you wish
– Do you want to target X new customers per month?
– Do you want to offer particular services or products from your business?
– Do you just want to bring customers to your website and engage them?
– Do you wish to increase awareness of your brand through information-only emails?
4. Make Your Emails Attractive and Click Worthy
Let us accept it, the world is drowning in information and you can verify that by just looking at your own inbox and the promotional offers you get.
You surely don’t want to get lost in the crowd if you want certain results. Without grabbing the attention of users, nothing you do will matter.
You need to attract the attention of users and entice them with attractive headers, banners, and images. You can use infographics to give out snippets of information about the products and keep the user’s attention.
No one likes plain black and white boring text. You need to make accessing the email an immersive experience for the user so that they don’t close it before absorbing the information you have given.
Make sure that your emails look amazing and are also easy to understand and network with.
5. Testing the Emails
If there is anything worse than a service that doesn’t exist, it is a service that doesn’t work. Make sure that before you begin your emailing campaign, each and everything works EXACTLY like you want it to work.
This also applies to any automatic settings.
Before you start sending out emails, make sure that each part of your email looks like you intend to and works as you want it to.
Create a test mailing list with multiple email addresses that belong to you so that you can access these with different email services or web browsers. Find any errors and correct them.
Double-check that each link embedded within your email lands where it is supposed to land. Also, since most email users will be accessing these emails with a mobile phone, make sure you check how your emails look and feel on both android and iOS mobile devices
6. Use the Power of Automation
Automation is the gift of modern technology which gives you freedom from constantly managing your work. Once you have come through the testing process and perfected your campaign, just automate it.
You can set up each aspect of your marketing campaign including a welcome message, and everything else you wanted to offer to make your email marketing campaign more successful. If you are able to automate the process successfully, your productivity and profits will skyrocket.
Make sure you use these tips to create and boost your email marketing campaign. Email marketing is not dead. It is still one of the most effective ways of reaching your targeted audience at a fraction of modern marketing methods. Use it to accelerate the growth of your business, starting today!
