After Facebook, Instagram is the second most popular social media platform. Over one billion active monthly users and 500 million daily Instagram Stories users use the famous visual-first social media platform. The number of brands that have established a presence on the platform has increased.
According to Oberlo, 71 percent of US firms utilize Instagram. Is it, however, worth their time, and should your company be on the platform as well? The answer is YES. Instagram has over one billion monthly active users and 500 million Instagram Stories every day.
In the United States, there are 140 million Instagram users. Users spend 53 minutes every day on average browsing. Instagram is used by 71 percent of businesses in the United States. Around 50% of the world’s population between the age of 18-44 use Instagram.
Instagram is clearly no longer only for personal usage. It’s now a global platform that allows businesses to humanize their content, acquire fresh talent, display their products, and inspire their customers.
Furthermore, Instagram users are not just active but also engaged. Approximately 59 percent of the platform’s active users log in on a daily basis and spend at least 7 hours each week exploring material and communicating with others.
7 Ways To Use Instagram As A Marketing Tool
Make Use Of Hashtags To Increase Awareness.
However, there are a few factors to consider while selecting and using hashtags. To begin, while you don’t need to use tons of hashtags per post, you should use at least a couple. Which ones are they? This leads us to the next point.
The majority of your tags should be related to your industry in some way. More individuals will be interested in what you do and offer if they come across your postings this way. You should, however, utilize a combination of local and trending hashtags.
Maintain Your Brand’s Integrity By Sticking To Your Story.
The importance of consistency cannot be overstated. If you’re “all over the place” and your followers don’t know what to expect from you, you’ll struggle to keep them.
As a result, each of your postings should follow the same general topic. Like a puzzle piece, each article should fit neatly into the larger picture—your company’s story.
What about when you truly want to communicate something without interrupting the tale your postings are telling collectively? That’s where Instagram Stories come in helpful; because they let you publish material that stands out from the others.
Engage With Your Audience Freely
Interacting with others on Instagram has a lot of advantages. It’s an important factor in both customer happiness and brand loyalty. Furthermore, it boosts your company’s:
- Trustworthiness
- Visibility
- Likability
- Recallability
You’d probably agree that the rewards outweigh the time commitment. But with whom should you be interacting? Your followers, industry experts, and people you followers of those you follow. The more individuals you engage in a genuine way, the better your efforts will be.
Also read :- Importance Of Video In Marketing
Share User-Generated Content (UGC)
Sharing user-generated material is a wonderful method to interact and be engaged with, and it goes hand in hand with the previous idea. You can think of entertaining and inventive methods to encourage your consumers to submit their photos, videos, and good experiences with your company.
Others may become clients as a result of this, and they may express their enthusiasm in the hopes of receiving the same distinction. User-generated content is one of the most powerful types of social proof and a great method to get people excited about your company.
With Location Tags, You May Encourage In-Person Interaction.
It’s critical to find ways to get your leads more connected with your business as you try to nurture the leads you generate. Because location tags encourage face-to-face interaction, they can assist you in doing so.
What better approach to direct customers to your actual store? That might be enough to persuade someone to get in their car and pay you a visit, especially if they’ve seen other photographs related with the place you’ve chosen.
If possible, your location tag could also point to a location where you are or where you want your followers to be. A workshop or a major conference in your industry, for example.
Advertise To A More Specific Audience
One of the best things about Instagram is that you can use it as a marketing tool even if you only have a free account. However, if you want to make a bigger impact, you can use the platform’s advertising options.
You can be even more particular in your targeting with Instagram advertising to fully take advantage of the high engagement rate. For more information on Instagram advertising, one can also learn about the following things:
- How to Promote Your Business on Instagram
- How much does advertising on Instagram cost?
- Instagram Ads Examples
- Some Examples of Instagram Video Ads
Digital Marketers So Excited About Instagram’s New Tool – Reels
Instagram Reels is a new service that allows creators to publish 15-second movies that include music and augmented reality effects. If it sounds like TikTok, it’s because it is: Instagram Reels debuted with many of the same features after TikTok surpassed 1 billion users in just 18 months.
While the feature isn’t very innovative, it does provide engagement options within the same ecosystem as Instagram and its parent company, Facebook.
Instagram’s power and reach are undeniable, with one billion monthly active users. What started off as a simple photo-sharing software has evolved into a social experience that allows users to explore a company’s visual identity.
High-quality content is valued by Instagram users. Create images that deliver relevant information to your audience or show off your business in a new, distinctive way. Make your material more engaging by crafting amusing subtitles.
It may seem daunting to create and maintain a platform that embodies your brand’s visual identity, but Instagram makes it simple and enjoyable.
