Top 10 Mobile App Marketing Mistakes
The app store world has not only challenged the demand and supply sides of mobile app marketing, but it has also sparked a slew of blunders and errors that participants are prone to make in their rush. As a result, it’s critical to stay prepared with well-thought-out mobile app marketing tactics in order to ensure a successful app launch.
A mobile app marketing staff with a lot of expertise is usually a plus. Despite the fact that players are aware of these fundamentals, they frequently make errors. A knowledgeable app marketer, on the other hand, is the one that learns from his or her mistakes and corrects them when required.
Companies compete with one another to produce applications that are better than others. In such a situation, it’s easy to spot a slew of frequent but unnoticed errors.
A STRATEGY FOR MONETIZATION THAT DOESN’T EXISTS
How we need to generate money through a mobile app should be answered well before the app is built, but there are presently participants in the market that are either naive about how they will churn the money through new users or are still seeking an optimum monetization strategy. In any case, their revenue plan for mobile app development is nonexistent.
Email, Paid mobile app, SMS advertising, Sponsorship and partnership, Microtransactions and In-App Purchases (IAP), and Display adverts are some of the proposed monetization techniques for app marketing.
AN INADEQUATE KNOWLEDGE OF ASO
App Store Optimization, or ASO, is one of the most efficient ways to reach out to potential customers via the App Store and Play Store. The higher the app’s visibility in the search results, the more likely it is to be downloaded. The app name, keywords, app rating, and user review are just a few of the fundamental elements that, while often overlooked by developers, have a significant impact on the ASO.
ANALYTICS FOR MOBILE APPS ARE NOT AVAILABLE
There are a variety of indicators that fall under the umbrella of mobile app analytics and help in analyzing the behavior of mobile app users, which is crucial for creating and monetizing the app. These are the figures:
- Session length – the amount of time a user spends on the mobile application once it is launched.
- The number of users at the beginning, middle, and end of a given time period is referred to as the retention rate. This measure is used in several computations and tactics.
- ARPU (average revenue per user) is a metric that compares the revenue generated by a single user to the total revenue generated by all users.
- Statistics on app downloads — This shows how many times the app has been downloaded but never used.
- Active users – these metric measures how engaged people are with the app.
ONLY PAY ATTENTION TO TRADITIONAL MARKETING METHODS
The mobile app is the new bug, and it requires new ways of promotion in addition to the traditional nanny tactics. Place a strong emphasis on advertising strategies and technologies such as cost per click (CPC), cost per thousand impressions (CPM), and cost per install (CPI) (CPI). All of them are mobile ad networks that specialize in an in-app promotion.
Also read:- Tips To Plan Out Next Social Media Calendar
APP ICON LOOK IS NOT GIVEN ENOUGH VALUE
When it comes to the mobile app icon, appearances do important. It should be legible, provide information about the topic matter, and attract attention. The ultimate product should be scalable, identifiable, and consistent with the entire artwork of the mobile app, to name a few things to keep in mind while creating the mobile app icon. For all of these reasons, Uber and Instagram altered their icons.
NO PRE-LAUNCH MARKETING PLAN FOR MOBILE APP
It’s not simple to get customers. Make use of viral loops like user commitment to urge people to share more about your software in this competitive industry. Reward them for their efforts. You may also collaborate with a phone manufacturer to have your app preloaded on their device when a consumer purchases it.
MORE VALUE IS PLACED ON NEW ACQUISITION, WITH ZERO VALUE PLACED ON RETENTION
If you want your mobile app to gain advocates and ambassadors in the near future, you must take a balanced strategy to attract new users and maintaining existing ones. When it comes to judging mobile applications on this criterion, customized apps win.
GAP IN COMMUNICATION BETWEEN THE APP USER AND THE APP DEVELOPER
User support and comments are just as important as the developer’s preview. To keep users’ smiles and fingers scrolling across your app at all times, the period between their inquiries and concerns should be as short as possible.
BEFORE THE OFFICIAL MOBILE APP LAUNCH, THERE WERE NO MARKETING EFFORTS
To produce teasers and highlights about your app, utilize landing pages, PR, and newsletters. Much before you enter the market, create a market for yourself. On social media, talk about it.
THE EXISTENCE OF A VIRAL STRATEGY
Customer acquisition expenses and other advertising expenditures are reduced with a well-designed viral loop approach. Regardless of the app’s nature, the more a user engages with it and loves it, the more popular it becomes. This technique works particularly well for gaming applications, fitness apps, navigation apps, and other apps that provide a service.
Conclusion
Whether people aren’t talking about or downloading your app despite spending weeks, months, or money on it, you should run it through a series of tests to see if it’s infected with any of the faults mentioned above. Don’t be alarmed if you’ve been given a good result. Just get rid of them before your entire marketing effort goes to hell.
INCREASING WEBSITE TRAFFIC 101
We all know the importance of creating a website for our business, as it is the foundation of our virtual presence. But just that much is not enough. It’s very critical to build website traffic for your brand’s success.
The amount of traffic on your website shows how many people are actually interested in the products are services you offer. When people visit your website, you can identify their interests and turn them into your clients.
But it’s very challenging to get a lot of traffic on your website, especially at this time when every brand has a magnificent digital presence and is always looking for the best digital marketing experts to win the race.
WHY IS IT SO IMPORTANT?
Website traffic is an important metric that reflects the success of your overall business strategy and its impact on people. You can differentiate between the campaigns and which one is working the best and attracting more people to your brand.
You can identify the kind of audience visiting your website and align your marketing strategy accordingly.
Higher website traffic will clearly indicate the result of your marketing campaigns and help you interact with potential customers.
This way you’ll be able to reach your customer and create awareness of your brand. And thus, it will give you an opportunity to build an excellent reputation and customer relationship.
WAYS TO INCREASE WEBSITE TRAFFIC?
KNOW YOUR ANALYTICS
First of all, you need to know what’s working for you and whatnot. Leverage the marketing analytics data such as provided by Google to check your website analytics.
Take a look at the key metrics like the number of visitors, click-through rates, the time when most customers visit, and the type of content attracting the most viewers. These indicators will tell you a lot about the current and prospective audience.
Examine the data, work on it and strategize what will drive them to your website.
SEO OPTIMIZATION
Optimizing your SEO is extremely important in generating website traffic. Your website needs to be easily accessible. In technical terms, your website needs to rank higher in search results when people are looking for the products or services that you offer.
So, when they search the terms that match the nature of your business, that’s the point where your website should pop in front of their eyes.
SEO is not just about the keywords work but it needs a proper strategy that needs to be frequently updated. It’s better to hire an expert that can strategize well and improve your rankings.
CREATE CONTENT CONSTANTLY
Creating content regularly is extremely important as it keeps your website moving. You not only need to be constant in creating content but also keep up the quality of content.
Fresh content that doesn’t include plagiarism always gets a good ranking. You should also include videos and images in your content to attract users. The content should align with your brand and add value to customers.
LEVERAGING SOCIAL MEDIA
Social media can contribute greatly in driving traffic to your website. It can help promote your brand and engage customers.
Based on the nature of your business you can create content on Instagram, Facebook, Twitter, Linkedin, etc. You need to have good social media management skills to manage these platforms and build a focused social media strategy.
A proper strategy will help you to be regular in creating content and monitoring your social media accounts.
EMAIL MARKETING
Email marketing has become a crucial part of digital marketing now. Most of the brands are leveraging email marketing to keep their customers updated about their products and services.
Email marketing is an engaging way to create your brand awareness and drive customers to the website. In emails, you can put links to the recent blog or latest news related to your brand or anything similar that will encourage the audience to tap on that link and visit your website.
INFLUENCER MARKETING
We’ve been hearing the word “influencer” a lot these days. Influencer marketing has found its place in today’s marketing world. Influencers are the ones who already have a well-built audience base, and those people really follow what their influencers say.
So, it’s a good idea to collaborate with an influencer who could create a buzz about your brand and bring traffic to your website.
BACKLINK GENERATION
Not many of us have heard about this word. But ya, backlinks are very-very important for your website. Backlinks are the links to your website from external websites.
So, it not only just brings traffic to your website but also increases your Google ranking. This is so because backlinks are the indicator of being trustworthy and show that you have expertise in your area.
A LOT MORE TO BUILD THE WEBSITE TRAFFIC
Generating the traffic on your website is a long-term process and requires a lot of hard work and smart work too. You can just build a community after your brand name by creating groups on social media platforms.
You can create interlinks throughout your social media accounts by creating engaging content. There’s a lot more than you can do but the major factor is all about being consistent in your efforts and staying updated with the analytics.
All these things will help in driving traffic to your website and boost your brand’s image.
