Top 4 Techniques to Get 50,000 Downloads for Your Mobile App
The vital takeaway from these reviews is that a thin number of applications are consistently utilized. This implies that your mobile application needs to stand apart to turn into a piece of the alliance of applications that are downloaded by clients.
In the US, individuals spent a normal of two hours and fifteen minutes on apps day by day. It’s ideal to utilize this data as your encouragement and work to improve the downloads of your application.
Let’s have look at 4 ways to increase the downloads for your app:
Choose Your Mobile App’s Name Strategically
In the event that you are beginning, this tip is a helpful one. The name of your application plays a huge part in its positioning in the app store. Thus, you should give some consideration here. It for the most part runs on the currency of creativity, so you don’t need to burn through widely.
Ensure that the name of your application contains catchphrases of the classification to which it belongs. The brilliant tip to remember is that the catchphrases ought to be utilized normally. In the event that they aren’t applied unpretentiously, they radiate indications of spam.
Thus, you need to deal with four components while brainstorming for a name for your application. These incorporate the simplicity, relevance, visual experience, and availability of the title. A few guides to pick motivation include Indeed Job Search, musical.ly, and genius scan.
Focus on App Store Optimization (ASO)
ASO is a fundamental method of deciding application downloads by upgrading your application’s visibility in the app store. It spins around optimizing every metadata component including title, screenshots, keywords, and more.
It amps up the odds of disclosure of your application in the store, which is the way more individuals will discover it, consequently increasing downloads.
In spite of the fact that ASO is a basic factor, a few application designers don’t give sufficient consideration to it. You can utilize this for your potential benefit. Various online instructional tutorials show the a-z of the streamlining cycle.
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Research Keyword
The endeavors that you put into ASO for your application are destined to go down the channel if you don’t focus on careful keyword research. A straightforward strategy to check whether your research work is going the correct way is to check what your rivals are doing.
Furthermore, keyword search is certainly not a one-time action. You should stay aware of the keyword choice cycle to screen the advancement that every keyword makes in the store search.
Increase Brand Awareness
Developing an app is one thing. However, putting it in front of the potential audience is an entirely different matter. To that end, you need to enhance your online presence and spread the word. Start by creating a unique landing page. You can do it for free via platforms like WordPress.
Ideally, it is best that you get a domain name and hosting space, which does not cost much. This is a useful step for informing your users about all the key features of your app. Try to be creative here by using your app’s color palette and fonts on the web page. This will strengthen your app’s identity.
Simultaneously, running a blog on your site to convey news related to your app’s updates, features, etc. 6 out of 10 marketers confirm that blogging has brought them more customers. In your case, this translates into more downloads.
In a perfect world, it is best that you get an area name and facilitating space, which doesn’t cost a lot.
This is a helpful advance for advising your clients on pretty much every one of the vital highlights of your application. Attempt to be innovative here by utilizing your application’s shading range and text styles on the website page. This will fortify your application’s personality.
At the same time, run a blog on your website to pass on news identified with your application’s updates, highlights, and so forth 6 out of 10 advertisers affirm that publishing content to a blog has brought them more clients. For your situation, this converts into more downloads.
Top 10 Mobile App Marketing Mistakes
The app store world has not only challenged the demand and supply sides of mobile app marketing, but it has also sparked a slew of blunders and errors that participants are prone to make in their rush. As a result, it’s critical to stay prepared with well-thought-out mobile app marketing tactics in order to ensure a successful app launch.
A mobile app marketing staff with a lot of expertise is usually a plus. Despite the fact that players are aware of these fundamentals, they frequently make errors. A knowledgeable app marketer, on the other hand, is the one that learns from his or her mistakes and corrects them when required.
Companies compete with one another to produce applications that are better than others. In such a situation, it’s easy to spot a slew of frequent but unnoticed errors.
A STRATEGY FOR MONETIZATION THAT DOESN’T EXISTS
How we need to generate money through a mobile app should be answered well before the app is built, but there are presently participants in the market that are either naive about how they will churn the money through new users or are still seeking an optimum monetization strategy. In any case, their revenue plan for mobile app development is nonexistent.
Email, Paid mobile app, SMS advertising, Sponsorship and partnership, Microtransactions and In-App Purchases (IAP), and Display adverts are some of the proposed monetization techniques for app marketing.
AN INADEQUATE KNOWLEDGE OF ASO
App Store Optimization, or ASO, is one of the most efficient ways to reach out to potential customers via the App Store and Play Store. The higher the app’s visibility in the search results, the more likely it is to be downloaded. The app name, keywords, app rating, and user review are just a few of the fundamental elements that, while often overlooked by developers, have a significant impact on the ASO.
ANALYTICS FOR MOBILE APPS ARE NOT AVAILABLE
There are a variety of indicators that fall under the umbrella of mobile app analytics and help in analyzing the behavior of mobile app users, which is crucial for creating and monetizing the app. These are the figures:
- Session length – the amount of time a user spends on the mobile application once it is launched.
- The number of users at the beginning, middle, and end of a given time period is referred to as the retention rate. This measure is used in several computations and tactics.
- ARPU (average revenue per user) is a metric that compares the revenue generated by a single user to the total revenue generated by all users.
- Statistics on app downloads — This shows how many times the app has been downloaded but never used.
- Active users – these metric measures how engaged people are with the app.
ONLY PAY ATTENTION TO TRADITIONAL MARKETING METHODS
The mobile app is the new bug, and it requires new ways of promotion in addition to the traditional nanny tactics. Place a strong emphasis on advertising strategies and technologies such as cost per click (CPC), cost per thousand impressions (CPM), and cost per install (CPI) (CPI). All of them are mobile ad networks that specialize in an in-app promotion.
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APP ICON LOOK IS NOT GIVEN ENOUGH VALUE
When it comes to the mobile app icon, appearances do important. It should be legible, provide information about the topic matter, and attract attention. The ultimate product should be scalable, identifiable, and consistent with the entire artwork of the mobile app, to name a few things to keep in mind while creating the mobile app icon. For all of these reasons, Uber and Instagram altered their icons.
NO PRE-LAUNCH MARKETING PLAN FOR MOBILE APP
It’s not simple to get customers. Make use of viral loops like user commitment to urge people to share more about your software in this competitive industry. Reward them for their efforts. You may also collaborate with a phone manufacturer to have your app preloaded on their device when a consumer purchases it.
MORE VALUE IS PLACED ON NEW ACQUISITION, WITH ZERO VALUE PLACED ON RETENTION
If you want your mobile app to gain advocates and ambassadors in the near future, you must take a balanced strategy to attract new users and maintaining existing ones. When it comes to judging mobile applications on this criterion, customized apps win.
GAP IN COMMUNICATION BETWEEN THE APP USER AND THE APP DEVELOPER
User support and comments are just as important as the developer’s preview. To keep users’ smiles and fingers scrolling across your app at all times, the period between their inquiries and concerns should be as short as possible.
BEFORE THE OFFICIAL MOBILE APP LAUNCH, THERE WERE NO MARKETING EFFORTS
To produce teasers and highlights about your app, utilize landing pages, PR, and newsletters. Much before you enter the market, create a market for yourself. On social media, talk about it.
THE EXISTENCE OF A VIRAL STRATEGY
Customer acquisition expenses and other advertising expenditures are reduced with a well-designed viral loop approach. Regardless of the app’s nature, the more a user engages with it and loves it, the more popular it becomes. This technique works particularly well for gaming applications, fitness apps, navigation apps, and other apps that provide a service.
Conclusion
Whether people aren’t talking about or downloading your app despite spending weeks, months, or money on it, you should run it through a series of tests to see if it’s infected with any of the faults mentioned above. Don’t be alarmed if you’ve been given a good result. Just get rid of them before your entire marketing effort goes to hell.
