SEO in 2021 – Trends, Predictions, Tips & Strategy
The epidemic has changed the landscape of digital marketing and consumer behavior dramatically, and a few themes are emerging as game-changers for SEO in 2021. The popular question among the latest SEO trends experts is, “What SEO approaches and strategies will work in 2021 to dominate the SERPs and make more revenue?”
So, let’s have a look at the SEO trends and forecasts for 2021.
Here’s how to be the best at SEO:
Snippets of Interest
Google has improved in recent years to provide a better search experience for users, such as through Featured Snippets. These normally appear above the first organic result, which the SEO community refers to as “Position 0.”
These featured snippets appear for the majority of Google searches, particularly those that include the words how, why, will, does, do, can, is, should, and so on as a preposition.
Featured snippets generate tables, lists, and paragraphs, according to research by SemRush on a range of topics. For queries with the word “how,” 52.2 percent of queries generate “lists.”
In 2021, How Do You Rank for Featured Snippets?
To get your work into these featured snippets, follow these steps:
- Make FAQs for the most frequently searched phrases.
- To exhibit the data, use a tabular format.
- Within your copy, use both listed and unlisted bullets.
- Make your sentences shorter.
- Your heading tags should be organized in a hierarchy.
- Wherever possible, set up structured data.
Finding themes or key phrases for which no snippet is created would be extremely challenging. You’ll be lucky if you find one. You’d have to compete with the current ones by creating better and more informative articles than they do.
Also Read:- A Beginner’s Guide To Twitter Marketing
Voice Search & BERT
Let’s start with the basics: what is BERT?
It’s a natural language processing (NLP) technology based on neural networks that helps Google grasp context on a word-by-word level and then give better search results.
Google has made a giant step ahead in making search-about intent matching rather than sheer string matching by including BERT into its ranking and highlighted snippets algorithms this year.
By 2021, about half of all searches will be voice-based, reducing the amount of typing required. As a result, there will be more long-tail keywords and hyperlocal searches.
In 2021, the BERT algorithm update, coupled with RankBrain, will be dominant, with voice searches understanding natural language and machine learning processing SERPs. As a result, your content becomes the next most important factor.
Content for Humans, Not Robots
Though it may appear to be the polar opposite of what I just said, creating interesting and relevant content for your audience can only benefit you in 2021. When we write material that isn’t focused on SEO keywords, we write what we believe is relevant to the topic. Because BERT is concerned with natural language processing, it is preferable to write in a conversational tone.
The purpose of the content developed should be to shift people’s mindsets to a more topic-focused mindset, where they create material that addresses a full subject holistically rather than just focusing on a particular term or phrase on a page. To gain more backlinks from bloggers and journalists, provide statistics, surveys, or an industry study.
Clusters of Information
In order to create a comprehensive content strategy, the content should be organized into content clusters. Hubspot is an excellent example of a site that uses content clustering.
Content-Length
The length of content has also been a hot topic in recent years, and it will continue to be in 2021. Many studies have demonstrated that writing for a long time results in a higher rating on the search engine result page.
This is something I completely agree with because if you write about a topic in-depth with all of the research content, you will instantly reach a good content length without looking verbose.
Content on Video
Incorporating video content into your SEO approach will be another top SEO trend in 2021. According to Forrester Research, video is 50 times more likely than plain text to appear on the first page of a SERP.
In addition, the video appears in 62 percent of Google’s universal searches. A question, a detailed explanation, and a plot of the incident and events that can be related to your audience can all be included in the video material.
A video can be hosted on your web server or on YouTube.
Local Search Engine Optimization
Everyone is seeking local SEO with the surge of “near me” queries. In 2021, the local SEO industry will rise by a factor of ten.
DID YOU KNOW? According to Google, 46% of overall searches have ‘local intent.
For most businesses, catering to the local market has become critical. The surge in demand for local providers has given the brands new commercial prospects.
Local SEO is made up of three main components.
Proximity: How close is your business to the searcher?
Relevance: How relevant to the search query are your products and services?
Prominence: What do other consumers say about your products and services?
Other important factors of Local SEO in 2021 will include NAP (Name, Address, Phone Number) syndication, citations, local reviews on social business pages, local directories, and supporting content.
Conclusion
SEO is critical for all organizations, regardless of industry. Year after year, SEO trends in 2021 will be similar, as search engines seek to serve the right material to the right search query, resulting in user pleasure. You’re on the correct track if you think the same way.
4 Reasons Google Doesn’t Rank Your Website
Anyone can be asked to locate a specific product or service. What do they do right away? I’m prepared to guess that the majority of people would look up the solution on Google.
If you ask any business owner if they want their website to be on Google’s first page, they’ll almost surely reply yes.
While it’s true that SEO methods have evolved and that keyword rankings are influenced by a variety of factors, there’s no denying that rankings are still important.
Every second, 67,165 searches are made, according to Internet Live. That’s 67,000 unique sets of eyes that could see your website and learn about your company.
Why Am I Not in the Top Ten?
There’s a good chance your site isn’t ranking for multiple reasons. To be fair, this is far from a comprehensive list of Google’s top six ranking variables.
Instead, it’s a less technical description of the most common blunders made by website owners when attempting to rank well in search engines. Six of the most typical faults you’ll find on low-ranking websites are listed below.
1. No keyword strategy
2. No keyword & keyword stuffing
3. Thin content
4. On-page optimization
1.No Keyword Strategy
It’s critical to know exactly what the user (your possible target market) is looking for and what words they’re utilizing while generating content. Only using product numbers, too technical terms, or terms particular to your own brand will not help you attract traffic to your site.
For example, if my store is called Bob’s BBQ Grills, having a goal of ranking for “Model 394-G4TA Grill” makes little sense if no one searches for that term. Instead, I should devise a keyword approach that targets the following terms:
1. People are looking for
2. Are relevant to the product/service I provide
3. Include a decent balance of generic, often searched terms and specific, less frequently searched terms related to those products/services
A keyword approach must come first before anything else. Keywords will assist you in better understanding your target demographic and will serve as the foundation for future content across all of your brand’s platforms.
2.No Keyword & Keyword Stuffing
Websites that are developed strategically know how to use keywords. Low-ranking websites frequently lack pages dedicated to certain terms. Surprisingly, some websites don’t even use the keyword/s in their content.
To be clear, this does not imply that repeating your term on every page of your website is a smart idea. For example, if your keyword is “BBQ grill,” and your page content is “BBQ grills are fantastic because I love grilling on grills to BBQ,” your keyword is “BBQ grill.”
Remember to visit our BBQ grill store to purchase our grills.” This will do nothing but make the user confused, and Google will penalize you for keyword stuffing.
Google has become more intelligent, so you don’t have to stick to one keyword and plug it in as many times as possible.
Creating content (see the following suggestion) that discusses your keyword and employs closely related phrases in a clear and strategic manner can assist the user in finding what they’re looking for while also helping you increase your search ranking.
Also Read:- Top 4 Techniques to Get 50,000 Downloads for Your Mobile App
3. Thin Content
Search engines are concerned with providing the best possible results to the user, and rank websites depending on how closely they match the keyword or phrase typed in. Search engines are unconcerned with what keywords website owners wish to rank for.
For example, if I want to rank for the term “BBQ grills” (because that’s what my site sells), a page with only the following content won’t help me much for my ranking.
Telling someone you sell BBQ grills in two sentences does not make you a subject matter expert in Google’s eyes. You haven’t given Google any reason to put you on the top page of a search for “BBQ grills.”
However, a well-written page (ideally 500 words or more) explaining why you are the industry leader in BBQ grills, key features to look for in a BBQ grill, and common blunders to avoid when shopping for a new BBQ grill will signal to Google that you are a trustworthy subject matter expert and will give you a much better chance of ranking well.
4. On-Page Optimization
The next step is to optimize the Meta tags when your content has been appropriately produced with the appropriate keywords/phrases. (For more information on Meta tags, see our SEO basics .)
Most title tags will have the page name or the page name plus the brand following them by default. Now pay close attention to the Meta description, which appears on the search results page.
It is significant once your pages start ranking, even though it is not a direct ranking factor. The Meta description is essentially an “advertisement” designed to persuade people to choose your listing above the others.
If you don’t add a Meta description, Google will usually take anything from the page, which may be as simple as the first line or two. Take charge and write your own descriptions to help yourself out!
INCREASING WEBSITE TRAFFIC 101
We all know the importance of creating a website for our business, as it is the foundation of our virtual presence. But just that much is not enough. It’s very critical to build website traffic for your brand’s success.
The amount of traffic on your website shows how many people are actually interested in the products are services you offer. When people visit your website, you can identify their interests and turn them into your clients.
But it’s very challenging to get a lot of traffic on your website, especially at this time when every brand has a magnificent digital presence and is always looking for the best digital marketing experts to win the race.
WHY IS IT SO IMPORTANT?
Website traffic is an important metric that reflects the success of your overall business strategy and its impact on people. You can differentiate between the campaigns and which one is working the best and attracting more people to your brand.
You can identify the kind of audience visiting your website and align your marketing strategy accordingly.
Higher website traffic will clearly indicate the result of your marketing campaigns and help you interact with potential customers.
This way you’ll be able to reach your customer and create awareness of your brand. And thus, it will give you an opportunity to build an excellent reputation and customer relationship.
WAYS TO INCREASE WEBSITE TRAFFIC?
KNOW YOUR ANALYTICS
First of all, you need to know what’s working for you and whatnot. Leverage the marketing analytics data such as provided by Google to check your website analytics.
Take a look at the key metrics like the number of visitors, click-through rates, the time when most customers visit, and the type of content attracting the most viewers. These indicators will tell you a lot about the current and prospective audience.
Examine the data, work on it and strategize what will drive them to your website.
SEO OPTIMIZATION
Optimizing your SEO is extremely important in generating website traffic. Your website needs to be easily accessible. In technical terms, your website needs to rank higher in search results when people are looking for the products or services that you offer.
So, when they search the terms that match the nature of your business, that’s the point where your website should pop in front of their eyes.
SEO is not just about the keywords work but it needs a proper strategy that needs to be frequently updated. It’s better to hire an expert that can strategize well and improve your rankings.
CREATE CONTENT CONSTANTLY
Creating content regularly is extremely important as it keeps your website moving. You not only need to be constant in creating content but also keep up the quality of content.
Fresh content that doesn’t include plagiarism always gets a good ranking. You should also include videos and images in your content to attract users. The content should align with your brand and add value to customers.
LEVERAGING SOCIAL MEDIA
Social media can contribute greatly in driving traffic to your website. It can help promote your brand and engage customers.
Based on the nature of your business you can create content on Instagram, Facebook, Twitter, Linkedin, etc. You need to have good social media management skills to manage these platforms and build a focused social media strategy.
A proper strategy will help you to be regular in creating content and monitoring your social media accounts.
EMAIL MARKETING
Email marketing has become a crucial part of digital marketing now. Most of the brands are leveraging email marketing to keep their customers updated about their products and services.
Email marketing is an engaging way to create your brand awareness and drive customers to the website. In emails, you can put links to the recent blog or latest news related to your brand or anything similar that will encourage the audience to tap on that link and visit your website.
INFLUENCER MARKETING
We’ve been hearing the word “influencer” a lot these days. Influencer marketing has found its place in today’s marketing world. Influencers are the ones who already have a well-built audience base, and those people really follow what their influencers say.
So, it’s a good idea to collaborate with an influencer who could create a buzz about your brand and bring traffic to your website.
BACKLINK GENERATION
Not many of us have heard about this word. But ya, backlinks are very-very important for your website. Backlinks are the links to your website from external websites.
So, it not only just brings traffic to your website but also increases your Google ranking. This is so because backlinks are the indicator of being trustworthy and show that you have expertise in your area.
A LOT MORE TO BUILD THE WEBSITE TRAFFIC
Generating the traffic on your website is a long-term process and requires a lot of hard work and smart work too. You can just build a community after your brand name by creating groups on social media platforms.
You can create interlinks throughout your social media accounts by creating engaging content. There’s a lot more than you can do but the major factor is all about being consistent in your efforts and staying updated with the analytics.
All these things will help in driving traffic to your website and boost your brand’s image.
