Importance of Video in Marketing
Video and marketing go hand in hand. From traditional TV commercials on TV in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it is evident that video has become a part and parcel of our everyday lives. According to a survey, online video is a 600% more effective marketing tool as compared to print and direct mail combined.
Why Should You Include Video in Digital Marketing?
Video Boosts Conversions and Sales
Just like a picture is worth a thousand words, a well-crafted video is worth a thousand sales. As video appears in 70% of the top 100 search listings, almost 65%-85% of the viewers are likely to buy a product after watching its video.
On average, visitors who watch videos stay twice as long and surf twice as many pages versus the visitors who don’t watch videos. This helps in more conversions.
A good strategy can help a brand get more mileage out of their videos by segmenting them into various categories like different geographic areas, different shopper demographics, or other groups.
Video Marketing Builds Trust with Customers
Visuals create a sense of engagement in the audience and videos are one of the best ways for storytelling as it helps to build trust amongst its viewers.
Emotionally charged-up and creative videos have become a staple for most of the brands to carry out their promotional campaigns. This helps in making an impact on the customers and creates an emotional connection with them.
The emails which have ‘Video’ written in the subject are most likely to be accessed more.
Also Read:- The Emerging Trend of Voice Search / The Rise in Voice Search- What You Should Know?
Mobile Users Prefer Using Videos
Consumers love watching videos on their personal mobile phones. As per a study from IAB, there has been a 35% rise in watching videos as more and more viewers prefer to watch them from their mobile devices.
The popularity of watching videos on small screens is growing all over the world, especially amongst the younger population. Not just watching, but one can also create amazing video content using their mobile phones.
Video Marketing Encourages Social Shares
Social media shares are a valuable currency for brands these days. Getting social media shares through video marketing isn’t easy. The brands need to identify with the needs of the customers and create content accordingly so as to capture their attention.
Not just ‘Likes’ and ‘Comments’, but 48% of social marketers use shares as a way to measure the success of their brand campaign. For videos to go ‘viral’, their content as well the platform on which they are being shared matters.
Video Marketing Caters To High ROI
Videos are capable of generating 3 times as many monthly visitors to a website as simple text posts. The key to getting more ROI through video marketing is to focus on the key performance indicators (KPIs).
Creating highly personalized videos that cater to the needs of the targeted audience generates more profit rather than videos that are created to please everyone.
Video Marketing Ads Work Wonders
Video ads get instantly noticed by the customers. Video ad impressions have almost doubled, and tend to do a lot better than photo ads, as per a report from Brand Networks.
There has been a significant rise in mobile video ad spending. Till the time mobile video ads stay relevant, the customers are certainly going to be interested in them.
Video Marketing Is Very Popular In Email Campaigns
Making use of videos in emails is one of the best ways to generate more sales. The whole brand’s promotional campaign becomes more effective and engaging as videos appeal more to customers than plain text or pictures. Video marketing in emails is also is a major time saver for both the sender and the customer.
More information about a product can be shared in less time, which makes the task of making the customer understand complex things easy. Plus a video can get viral anytime.
Video Marketing Can Explain Everything
Videos have the capability to explain more things in an easier way. Pictures, texts, and stills can’t create that impact like a video can.
By showing users through a video, how a particular product works, they are more likely to understand it and the chances of customers making the purchase are also high.
Just like one optimizes text content, one needs to make sure that the videos are optimized for SEO as well.
Nearly 5 billion videos are watched every day. More than 50 % of videos are watched on mobile phones. Internet video traffic accounts for 80% of all consumer internet traffic.
More than 80% of businesses use videos as part of their digital marketing strategy. Close to 90% of customers have claimed that video marketing has helped them in their purchasing decisions.
97% of marketers have said that video marketing has brought a boon to their business. Video is the most popular content from throughout the world.
They are addictive if made correctly and are capable of engaging the audience more.
Video marketing gives businesses the opportunities to showcase important features of their business while integrating fun graphics, a spunky voice, engaging music, or stylistic pictures.
INCREASING WEBSITE TRAFFIC 101
We all know the importance of creating a website for our business, as it is the foundation of our virtual presence. But just that much is not enough. It’s very critical to build website traffic for your brand’s success.
The amount of traffic on your website shows how many people are actually interested in the products are services you offer. When people visit your website, you can identify their interests and turn them into your clients.
But it’s very challenging to get a lot of traffic on your website, especially at this time when every brand has a magnificent digital presence and is always looking for the best digital marketing experts to win the race.
WHY IS IT SO IMPORTANT?
Website traffic is an important metric that reflects the success of your overall business strategy and its impact on people. You can differentiate between the campaigns and which one is working the best and attracting more people to your brand.
You can identify the kind of audience visiting your website and align your marketing strategy accordingly.
Higher website traffic will clearly indicate the result of your marketing campaigns and help you interact with potential customers.
This way you’ll be able to reach your customer and create awareness of your brand. And thus, it will give you an opportunity to build an excellent reputation and customer relationship.
WAYS TO INCREASE WEBSITE TRAFFIC?
KNOW YOUR ANALYTICS
First of all, you need to know what’s working for you and whatnot. Leverage the marketing analytics data such as provided by Google to check your website analytics.
Take a look at the key metrics like the number of visitors, click-through rates, the time when most customers visit, and the type of content attracting the most viewers. These indicators will tell you a lot about the current and prospective audience.
Examine the data, work on it and strategize what will drive them to your website.
SEO OPTIMIZATION
Optimizing your SEO is extremely important in generating website traffic. Your website needs to be easily accessible. In technical terms, your website needs to rank higher in search results when people are looking for the products or services that you offer.
So, when they search the terms that match the nature of your business, that’s the point where your website should pop in front of their eyes.
SEO is not just about the keywords work but it needs a proper strategy that needs to be frequently updated. It’s better to hire an expert that can strategize well and improve your rankings.
CREATE CONTENT CONSTANTLY
Creating content regularly is extremely important as it keeps your website moving. You not only need to be constant in creating content but also keep up the quality of content.
Fresh content that doesn’t include plagiarism always gets a good ranking. You should also include videos and images in your content to attract users. The content should align with your brand and add value to customers.
LEVERAGING SOCIAL MEDIA
Social media can contribute greatly in driving traffic to your website. It can help promote your brand and engage customers.
Based on the nature of your business you can create content on Instagram, Facebook, Twitter, Linkedin, etc. You need to have good social media management skills to manage these platforms and build a focused social media strategy.
A proper strategy will help you to be regular in creating content and monitoring your social media accounts.
EMAIL MARKETING
Email marketing has become a crucial part of digital marketing now. Most of the brands are leveraging email marketing to keep their customers updated about their products and services.
Email marketing is an engaging way to create your brand awareness and drive customers to the website. In emails, you can put links to the recent blog or latest news related to your brand or anything similar that will encourage the audience to tap on that link and visit your website.
INFLUENCER MARKETING
We’ve been hearing the word “influencer” a lot these days. Influencer marketing has found its place in today’s marketing world. Influencers are the ones who already have a well-built audience base, and those people really follow what their influencers say.
So, it’s a good idea to collaborate with an influencer who could create a buzz about your brand and bring traffic to your website.
BACKLINK GENERATION
Not many of us have heard about this word. But ya, backlinks are very-very important for your website. Backlinks are the links to your website from external websites.
So, it not only just brings traffic to your website but also increases your Google ranking. This is so because backlinks are the indicator of being trustworthy and show that you have expertise in your area.
A LOT MORE TO BUILD THE WEBSITE TRAFFIC
Generating the traffic on your website is a long-term process and requires a lot of hard work and smart work too. You can just build a community after your brand name by creating groups on social media platforms.
You can create interlinks throughout your social media accounts by creating engaging content. There’s a lot more than you can do but the major factor is all about being consistent in your efforts and staying updated with the analytics.
All these things will help in driving traffic to your website and boost your brand’s image.
