INCREASING WEBSITE TRAFFIC 101
We all know the importance of creating a website for our business, as it is the foundation of our virtual presence. But just that much is not enough. It’s very critical to build website traffic for your brand’s success.
The amount of traffic on your website shows how many people are actually interested in the products are services you offer. When people visit your website, you can identify their interests and turn them into your clients.
But it’s very challenging to get a lot of traffic on your website, especially at this time when every brand has a magnificent digital presence and is always looking for the best digital marketing experts to win the race.
WHY IS IT SO IMPORTANT?
Website traffic is an important metric that reflects the success of your overall business strategy and its impact on people. You can differentiate between the campaigns and which one is working the best and attracting more people to your brand.
You can identify the kind of audience visiting your website and align your marketing strategy accordingly.
Higher website traffic will clearly indicate the result of your marketing campaigns and help you interact with potential customers.
This way you’ll be able to reach your customer and create awareness of your brand. And thus, it will give you an opportunity to build an excellent reputation and customer relationship.
WAYS TO INCREASE WEBSITE TRAFFIC?
KNOW YOUR ANALYTICS
First of all, you need to know what’s working for you and whatnot. Leverage the marketing analytics data such as provided by Google to check your website analytics.
Take a look at the key metrics like the number of visitors, click-through rates, the time when most customers visit, and the type of content attracting the most viewers. These indicators will tell you a lot about the current and prospective audience.
Examine the data, work on it and strategize what will drive them to your website.
SEO OPTIMIZATION
Optimizing your SEO is extremely important in generating website traffic. Your website needs to be easily accessible. In technical terms, your website needs to rank higher in search results when people are looking for the products or services that you offer.
So, when they search the terms that match the nature of your business, that’s the point where your website should pop in front of their eyes.
SEO is not just about the keywords work but it needs a proper strategy that needs to be frequently updated. It’s better to hire an expert that can strategize well and improve your rankings.
CREATE CONTENT CONSTANTLY
Creating content regularly is extremely important as it keeps your website moving. You not only need to be constant in creating content but also keep up the quality of content.
Fresh content that doesn’t include plagiarism always gets a good ranking. You should also include videos and images in your content to attract users. The content should align with your brand and add value to customers.
LEVERAGING SOCIAL MEDIA
Social media can contribute greatly in driving traffic to your website. It can help promote your brand and engage customers.
Based on the nature of your business you can create content on Instagram, Facebook, Twitter, Linkedin, etc. You need to have good social media management skills to manage these platforms and build a focused social media strategy.
A proper strategy will help you to be regular in creating content and monitoring your social media accounts.
EMAIL MARKETING
Email marketing has become a crucial part of digital marketing now. Most of the brands are leveraging email marketing to keep their customers updated about their products and services.
Email marketing is an engaging way to create your brand awareness and drive customers to the website. In emails, you can put links to the recent blog or latest news related to your brand or anything similar that will encourage the audience to tap on that link and visit your website.
INFLUENCER MARKETING
We’ve been hearing the word “influencer” a lot these days. Influencer marketing has found its place in today’s marketing world. Influencers are the ones who already have a well-built audience base, and those people really follow what their influencers say.
So, it’s a good idea to collaborate with an influencer who could create a buzz about your brand and bring traffic to your website.
BACKLINK GENERATION
Not many of us have heard about this word. But ya, backlinks are very-very important for your website. Backlinks are the links to your website from external websites.
So, it not only just brings traffic to your website but also increases your Google ranking. This is so because backlinks are the indicator of being trustworthy and show that you have expertise in your area.
A LOT MORE TO BUILD THE WEBSITE TRAFFIC
Generating the traffic on your website is a long-term process and requires a lot of hard work and smart work too. You can just build a community after your brand name by creating groups on social media platforms.
You can create interlinks throughout your social media accounts by creating engaging content. There’s a lot more than you can do but the major factor is all about being consistent in your efforts and staying updated with the analytics.
All these things will help in driving traffic to your website and boost your brand’s image.
Top 7 Trends in Social Media to Keep an Eye on in 2021
Introduction-
Despite many of the changes in online marketing over the last decade, trends in social media, as well as social media, in general, have indeed survived, and now have improved every year to maintain their position as one of the most potent marketing platforms available today.
The year 2020 has finally come to an end, which is a huge relief.
Have you ever considered how tough 2020 might have been without social media?
As social media sites add new features and update their algorithms, social media trends evolve as well.
These quick shifts provide a completely new set of challenges for businesses and social media marketers, who must continually evaluate their strategic approaches and change direction to include new types of information in their repertory.
Social media has never been more potent as a marketing tool, and it is certainly something to watch.
As a result, new social media trends emerge, grow, and evolve on a daily basis.
Your techniques open the door to talks by using social platforms to raise brand awareness. However, people and analytics change, and you must keep up with them.
Staying relevant by participating in the latest social media challenge or hashtag is a terrific way to stay current, and it’s critical that you keep up with the latest digital marketing trends.
So, let’s dive right in and look at the top seven latest trends in social media that you should be paying attention to in 2021.
Video That is Being Broadcast Live
By 2021, not only is Facebook Live a success, but other major platforms like Instagram, Twitter, YouTube, and LinkedIn have also adopted comparable features.
The reason for the success of live-streaming is, it has such an impact on people that recorded videos just cannot match.
People can interact with the information in ways that they couldn’t if it was a pre-recorded video.
In the 2020, people have grown accustomed to being able to connect with businesses and live without ever leaving their homes, and this situation will continue to evolve in 2021.
As a result, live streaming will gain significant traction and should be included in your social media marketing approach.
People are currently enamored with video, particularly live video material, which looks very genuine.
Live streaming video provides a glimpse of something much more unfiltered, open, and trustworthy.
Provided all of the advantages of live streaming, this is not surprising why more than 40 % of marketers use it as part of their social media strategy.
As a Content-Format, Stories are a Good Fit
Stories foster a community spirit, encourage followers to return, and seem more genuine than a collection of heavily altered photographs.
Stories offer a variety of features such as the ability to add polls or ask questions, which helps marketers to gather insights from their viewers, building engagement through simple interactive content.
In the previous year, stories were the most popular content format, and they aren’t going away.
Marketers will need to get more structured and prepare for Stories as quality content.
Furthermore importantly, the video will become more popular as a Story format as it appears to outshine photographs.
Conversational Marketing
People use social media for more than just to make new acquaintances and chat with them.
It’s a location where people can express themselves, buy new items and services, leave reviews, and even contact your company.
Your clients, after all, need to contact your company on a frequent basis for one reason or another.
Users on social media can learn more about you if you communicate authentically.
And that opens up the possibility of customer involvement, in which you may learn more about your following.
Chatbots are better, faster, constantly available, and also more effective than bulky software applications of the past, thanks to modern technology
Chatbots are an unavoidable element of customer care, whether they’re providing 24/7 support or boosting human productivity.
Rather of relying on email and the false notion of a response “within 2 – 3 business days,” employ chatbots to stay up with the rising activity on social media networks.
Using Influencer Marketing
Influencer marketing is not really a new concept, but it’s going to stay longer.
Consumers are skeptical of commercials and distrustful of anonymous corporate brands, which is why influencers work so successfully.
As a result, they are more likely to trust someone they know, even if the relationship is solely virtual.
Friends and family, acquaintances, and the customer reviews area of an e-commerce site are all examples of social evidence.
In any case, customers place a greater emphasis on it.
Influencer marketing may help you reach new audiences, raise brand recognition, and enhance marketing ROI.
It’s a lot less expensive than launching sponsored marketing campaigns, yet it still gets great results.
A Move To Social Commerce
Several social media networks are attempting to keep users on their platforms by reducing the barrier consumers encounter when transitioning from window shopping to purchasing intent.
We’re seeing more features and tools that assist quick and easy purchasing as the social media sector adapts to improve the customer experience.
For example, you may add product labels and enable simple checkout on Instagram even without exiting the site.
With the rise of social commerce, marketers will be able to construct shorter sales channels and provide customers with a seamless and speedy buyer’s journey, resulting in higher user satisfaction.
When you add social commerce, you have a customer journey that is simplified and shortened.
When your audience sees a product they like on social media, they don’t have to travel to the website to find it.
They may purchase it directly from the site, which is expected to minimize the number of transactions that are abandoned.
Reels & Short Video Content in High Demand.
Continued interaction on Facebook, Instagram, and Snapchat Stories material, as well as companies generating various short-form videos or reels.
Expect content to continue to gain traction as people’s attention spans on social media shorten and more individuals browse endlessly through feeds when bored at home.
A marketer should begin to think more deliberately about video strategy, particularly in terms of how long your videos should be and where they should be posted.
Using, Reels and YouTube Shorts to create short clips is the new trend, and every business should jump on board as soon as possible.
The Worth of the Content Will Outweighs the Quality of the Manufacturing.
In 2020, when many firms were forced to go totally remote, social networking and video marketers needed to design scalable production methods that could be done from home.
Since consumers started to connect with videos, live streams, and other social media content clearly created from home offices, marketers recognized that lower-quality material might still be engaging.
By utilizing user-generated content, a social media marketing strategy that is becoming increasingly dependent.
UGC seemed to be too good to be true.
You can get your viewers to work for you by employing some innovative techniques.
UGC serves as social validation, promoting your brand’s message, strengthening customer connections, and instilling trust in your target market.
In a world where people are increasingly socially isolated, social media has become the default communal place.
Social media users have rushed to it in pursuit of knowledge, amusement, and social interaction.
Consumers are spending more time on social media than ever before, and if you’d like to attract them, you must keep on top of the social media sphere
And to do so, you’ll need to stay current with the latest and best trends, which we’ve revealed to you.
