4 Reasons Google Doesn’t Rank Your Website
Anyone can be asked to locate a specific product or service. What do they do right away? I’m prepared to guess that the majority of people would look up the solution on Google.
If you ask any business owner if they want their website to be on Google’s first page, they’ll almost surely reply yes.
While it’s true that SEO methods have evolved and that keyword rankings are influenced by a variety of factors, there’s no denying that rankings are still important.
Every second, 67,165 searches are made, according to Internet Live. That’s 67,000 unique sets of eyes that could see your website and learn about your company.
Why Am I Not in the Top Ten?
There’s a good chance your site isn’t ranking for multiple reasons. To be fair, this is far from a comprehensive list of Google’s top six ranking variables.
Instead, it’s a less technical description of the most common blunders made by website owners when attempting to rank well in search engines. Six of the most typical faults you’ll find on low-ranking websites are listed below.
1. No keyword strategy
2. No keyword & keyword stuffing
3. Thin content
4. On-page optimization
1.No Keyword Strategy
It’s critical to know exactly what the user (your possible target market) is looking for and what words they’re utilizing while generating content. Only using product numbers, too technical terms, or terms particular to your own brand will not help you attract traffic to your site.
For example, if my store is called Bob’s BBQ Grills, having a goal of ranking for “Model 394-G4TA Grill” makes little sense if no one searches for that term. Instead, I should devise a keyword approach that targets the following terms:
1. People are looking for
2. Are relevant to the product/service I provide
3. Include a decent balance of generic, often searched terms and specific, less frequently searched terms related to those products/services
A keyword approach must come first before anything else. Keywords will assist you in better understanding your target demographic and will serve as the foundation for future content across all of your brand’s platforms.
2.No Keyword & Keyword Stuffing
Websites that are developed strategically know how to use keywords. Low-ranking websites frequently lack pages dedicated to certain terms. Surprisingly, some websites don’t even use the keyword/s in their content.
To be clear, this does not imply that repeating your term on every page of your website is a smart idea. For example, if your keyword is “BBQ grill,” and your page content is “BBQ grills are fantastic because I love grilling on grills to BBQ,” your keyword is “BBQ grill.”
Remember to visit our BBQ grill store to purchase our grills.” This will do nothing but make the user confused, and Google will penalize you for keyword stuffing.
Google has become more intelligent, so you don’t have to stick to one keyword and plug it in as many times as possible.
Creating content (see the following suggestion) that discusses your keyword and employs closely related phrases in a clear and strategic manner can assist the user in finding what they’re looking for while also helping you increase your search ranking.
Also Read:- Top 4 Techniques to Get 50,000 Downloads for Your Mobile App
3. Thin Content
Search engines are concerned with providing the best possible results to the user, and rank websites depending on how closely they match the keyword or phrase typed in. Search engines are unconcerned with what keywords website owners wish to rank for.
For example, if I want to rank for the term “BBQ grills” (because that’s what my site sells), a page with only the following content won’t help me much for my ranking.
Telling someone you sell BBQ grills in two sentences does not make you a subject matter expert in Google’s eyes. You haven’t given Google any reason to put you on the top page of a search for “BBQ grills.”
However, a well-written page (ideally 500 words or more) explaining why you are the industry leader in BBQ grills, key features to look for in a BBQ grill, and common blunders to avoid when shopping for a new BBQ grill will signal to Google that you are a trustworthy subject matter expert and will give you a much better chance of ranking well.
4. On-Page Optimization
The next step is to optimize the Meta tags when your content has been appropriately produced with the appropriate keywords/phrases. (For more information on Meta tags, see our SEO basics .)
Most title tags will have the page name or the page name plus the brand following them by default. Now pay close attention to the Meta description, which appears on the search results page.
It is significant once your pages start ranking, even though it is not a direct ranking factor. The Meta description is essentially an “advertisement” designed to persuade people to choose your listing above the others.
If you don’t add a Meta description, Google will usually take anything from the page, which may be as simple as the first line or two. Take charge and write your own descriptions to help yourself out!
SEO Trends in 2020 & Beyond
Undoubtedly, it is an SEO’s job to keep abreast of the latest practices and anticipate what Google is planning, testing, or implementing in the future.
As SERP (Search Engine Result Pages) competition continues to grow and new websites are being tossed in, it is time to reconsider your content-building strategy and follow the latest trends in SEO.
Websites need to meet the precise requirements set by search engines like Google, and this is where a professional approach becomes very significant.
Social Media Freaks always keep researching and analyzing to be in the loop for Google’s algorithm updates to convert them into profitable strategies to increase and maintain website rankings in the SERP.
There are numerous examples of websites suddenly going towards a downward curve after the launch of new algorithms by Google’s search engine. Via this blog post, we would study the upcoming SEO trends and discuss which in 2020 and beyond, for SEO.
I will take a look at what is in store for SEO in 2020 and the solutions that can arm us with the right approach to remain in top rankings.
Let us dive into the chief trending strategies in this article.
What are the SEO trends in 2020?
- Voice Search Optimization for Websites
- Mobile UX is crucial to Rankings
- Content optimization via snippets
1. Voice Search Optimization for Websites
Before the advent of state-of-the-art smartphones, a search was only limited to typing words into search boxes in browsers on personal computers or laptops. This led to the practice and research on these “Keywords” born out of consumer behavior.
Jump to 2020 and the enormous use of mobile phones and tabs, voice searches have become the general trend among internet users. These are not just limited to phones, but they can also be made on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.
To generate more organic traffic for your website, SEO strategies for voice searches have to be implemented too.
But how does voice search alter SEO?
Substantially. It is an impending alteration considering that from 2020 onwards more than fifty percent of all internet searches would be initiated through voice. Google has improved its algorithm Rankbrain and also introduced a new one called BERT for the optimization of voice search results.
BERT model processes words by correlating each word to the other in a sentence, and not by order. It contributes more impetus to the intent and perspective of the query and delivers results that are desired by the user.
Voice searches affect SEO immensely as it is all about speaking the queries via voice, instead of entering short and choppy keywords.
Consequently, the key content and data of websites need to be revamped to include more conversational words. Therefore, the content-building practices must be modified to score favorably in these searches in addition to the typed ones.
2. Mobile UX is Crucial to Rankings
Websites that do not possess mobile responsive versions stand to lose most of their users in 2020 & the coming years as mobile web pages are an emergent trend expected to become even more prevalent in 2020.
With each passing day, more and more people are gaining access to smartphones and providers are building more towers for better internet services.
Not just the mobile site, but the interface has to be clean & easy to read to capture the user’s attention. Secondly, it must be capable of resolving their queries or have an entertainment value.
According to statistical studies, 8 out of 10 consumers conduct local searches on using their mobile devices.
Since more people are searching from their smartphones than from a computer, it’s important to have a mobile version for your website to reach the maximum target audience most for your product or service.
The Social Media Freaks team optimizes websites for mobile phones to keep their clients up on top compared to their competitors.
They know that the higher your website is in the Google mobile page index, the more noticeable your business will be.
3. Inclusion of Snippets
Featured snippets are trending in the year 2020 for SEO. Google has progressed a lot in the current years to bring a better search experience for the user, and more recently, through Featured Snippets.
A featured snippet is a section of selected text from a website that answers the user’s query straightaway. It appears over and above the #1 organic result, also called the ‘zero’ position.
Since it is highlighted on top of the page, this description is like a small window to what the website contains.
This trend is not to be taken lightly because statistics have shown that nearly 55% of clicks on Google originate from the featured snippets and drive traffic organically to a site.
This means half the traffic! To take advantage of this feature and appear in the zero rankings, it is important to adapt content to provide clear-cut and the most answer to frequently asked questions.
Therefore, Google brings together a new option of dialing FAQS or a list of questions that are adapted to appear in the Snippet. This feature optimizes searches for users, especially on phones and voice quests.
Conclusion
Whoever owns a website, understands the importance and potential of SEO. It is not just a game of keywords, it also entails valuable and trustworthy content for users.
In any case, Google is just a search engine that routes information according to user behavior. It makes sure that visitors get their queries solved and find the services they require, within seconds.
In case you are already conversant with the new trends and updates, start rolling. It is all for the best.
But if not, seek professional help from experienced SEO services such as SMF to take your business to new heights via top rankings &genuine customers.
