The epidemic has changed the landscape of digital marketing and consumer behavior dramatically, and a few themes are emerging as game-changers for SEO in 2021. The popular question among the latest SEO trends experts is, “What SEO approaches and strategies will work in 2021 to dominate the SERPs and make more revenue?”
So, let’s have a look at the SEO trends and forecasts for 2021.
Here’s how to be the best at SEO:
Snippets of Interest
Google has improved in recent years to provide a better search experience for users, such as through Featured Snippets. These normally appear above the first organic result, which the SEO community refers to as “Position 0.”
These featured snippets appear for the majority of Google searches, particularly those that include the words how, why, will, does, do, can, is, should, and so on as a preposition.
Featured snippets generate tables, lists, and paragraphs, according to research by SemRush on a range of topics. For queries with the word “how,” 52.2 percent of queries generate “lists.”
In 2021, How Do You Rank for Featured Snippets?
To get your work into these featured snippets, follow these steps:
- Make FAQs for the most frequently searched phrases.
- To exhibit the data, use a tabular format.
- Within your copy, use both listed and unlisted bullets.
- Make your sentences shorter.
- Your heading tags should be organized in a hierarchy.
- Wherever possible, set up structured data.
Finding themes or key phrases for which no snippet is created would be extremely challenging. You’ll be lucky if you find one. You’d have to compete with the current ones by creating better and more informative articles than they do.
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Voice Search & BERT
Let’s start with the basics: what is BERT?
It’s a natural language processing (NLP) technology based on neural networks that helps Google grasp context on a word-by-word level and then give better search results.
Google has made a giant step ahead in making search-about intent matching rather than sheer string matching by including BERT into its ranking and highlighted snippets algorithms this year.
By 2021, about half of all searches will be voice-based, reducing the amount of typing required. As a result, there will be more long-tail keywords and hyperlocal searches.
In 2021, the BERT algorithm update, coupled with RankBrain, will be dominant, with voice searches understanding natural language and machine learning processing SERPs. As a result, your content becomes the next most important factor.
Content for Humans, Not Robots
Though it may appear to be the polar opposite of what I just said, creating interesting and relevant content for your audience can only benefit you in 2021. When we write material that isn’t focused on SEO keywords, we write what we believe is relevant to the topic. Because BERT is concerned with natural language processing, it is preferable to write in a conversational tone.
The purpose of the content developed should be to shift people’s mindsets to a more topic-focused mindset, where they create material that addresses a full subject holistically rather than just focusing on a particular term or phrase on a page. To gain more backlinks from bloggers and journalists, provide statistics, surveys, or an industry study.
Clusters of Information
In order to create a comprehensive content strategy, the content should be organized into content clusters. Hubspot is an excellent example of a site that uses content clustering.
The length of content has also been a hot topic in recent years, and it will continue to be in 2021. Many studies have demonstrated that writing for a long time results in a higher rating on the search engine result page.
This is something I completely agree with because if you write about a topic in-depth with all of the research content, you will instantly reach a good content length without looking verbose.
Content on Video
Incorporating video content into your SEO approach will be another top SEO trend in 2021. According to Forrester Research, video is 50 times more likely than plain text to appear on the first page of a SERP.
In addition, the video appears in 62 percent of Google’s universal searches. A question, a detailed explanation, and a plot of the incident and events that can be related to your audience can all be included in the video material.
A video can be hosted on your web server or on YouTube.
Local Search Engine Optimization
Everyone is seeking local SEO with the surge of “near me” queries. In 2021, the local SEO industry will rise by a factor of ten.
DID YOU KNOW? According to Google, 46% of overall searches have ‘local intent.
For most businesses, catering to the local market has become critical. The surge in demand for local providers has given the brands new commercial prospects.
Local SEO is made up of three main components.
Proximity: How close is your business to the searcher?
Relevance: How relevant to the search query are your products and services?
Prominence: What do other consumers say about your products and services?
Other important factors of Local SEO in 2021 will include NAP (Name, Address, Phone Number) syndication, citations, local reviews on social business pages, local directories, and supporting content.
SEO is critical for all organizations, regardless of industry. Year after year, SEO trends in 2021 will be similar, as search engines seek to serve the right material to the right search query, resulting in user pleasure. You’re on the correct track if you think the same way.
Have you noticed that your Facebook interaction has been declining recently? There’s no need to be concerned. Although recent modifications to Facebook’s algorithm have many advertisers concerned, the update isn’t as frightening as it appears.
What’s the bottom line? Brands are being asked by Facebook to reconsider how they get likes, comments, and shares on their postings. That’s why, if they want that sweet, sweet organic reach, marketers must have a clear Facebook interaction plan.
You don’t have to delete your existing Facebook page or start from scratch. Instead, think about how you can optimize your posts for more engagement. We’ve put together a list of ten ideas to help you achieve just that.
Let’s have a look at how to boost Facebook engagement:
Tap into Perfect Post Times
The more engagement a post generates, the more likely it is to be rewarded with reach by Facebook’s algorithm.
This may appear backward, but it emphasizes the significance of perfectly timing your posts. You rapidly boost the likelihood of receiving likes and comments by posting when your followers are most active.
Yes, there are data-driven optimum times to post on the social media that can help you figure out how to organize your posting schedule. The idea is to avoid posting at random and expecting people to respond.
You can find a timetable that works for you by using the chart below and reviewing your previous post-engagement activities.
Focus on Fan-Centric Content
When it comes to content, many brands make the mistake of putting themselves in a box. Let’s pretend you’re the owner of a sandwich shop with a Facebook page.
Is it necessary for you to only upload information about sandwiches? Obviously not. For starters, there’s only so much that can be spoken about your business or product on a daily basis. Your audience will tune out as soon as your content becomes repetitive or stale.
Here’s something to consider: your Facebook content isn’t all about you. It’s all about your audience. They may like you, but that doesn’t mean they want to listen to you all day. Increasing Facebook interaction becomes a lot more realistic once you start incorporating that principle into your plan.
Analyze Your Most Popular Post
Looking inward might sometimes be the secret to enhancing Facebook interaction. Let’s say you’ve written a post that’s a knockout.
There were a lot of likes and shares, as well as a lot of affection in the comments area.
Rather than dismissing the message as an outlier, you should take steps to duplicate the same social magic. Perhaps it was a bizarre meme. Maybe it was a huge case study.
Step Up Your Photo Game
Visual material, plain and simple, kill it on Facebook. People would rather engage with an image than a link or a wall of text, as evidenced by the fact that photos make up the vast majority of the material on the platform.
So, if you want to increase Facebook interaction, make your posts more graphic. However, the type of photographs you share has a significant impact on how well they do.
Also, keep in mind that visuals might be effective at persuading serial scrollers to pause and look at your posts. Images with vibrant colors and breathtaking scenery often do well, as proven by brands like GoPro, which excel at photo content.
Prioritize Comments and Replies
Improving the interaction on your Facebook page isn’t a one-time task. If someone takes the time to comment on your work, you owe it to them to return the favor.
People crave contact with brands, which is why so many businesses that respond to comments receive greater interactions. By the way, in today’s social sphere, responses have become the norm.
People value a social response within four hours of making a comment, thus prompt responses are a game-changer. Taking the time to respond to fans demonstrates that you are paying attention to them.
This is a nice appearance from a branding standpoint, and it also encourages future fan participation.
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Tailor Your On-Site Content for Facebook
Likes, shares, and comments aren’t just for show. These forms of engagement provide useful information about the types of material that people desire to see.
That’s why you should apply what’s working on Facebook to your own on-site content. After all, your company’s blog is about much more than search engine optimization.
You’re preparing your audience for a punch line. You’re automatically setting your posts up for higher Facebook engagement if you write them this way.
Couple Your Post with a CTA
As previously stated, Facebook is attempting to steer businesses away from the overuse of “TAG YOUR FRIENDS!” and “SMASH THAT LIKE BUTTON IF YOU…” postings.
However, incorporating a call to action in your posts is completely acceptable. As a result, you’re giving your fans a voice and reminding them that they want to hear from you.
Simply add a question to your articles is a simple and easy way to do so. You might also consider creating a series of content in which you routinely pick the brains of your followers.
Encouragement of comments, debate, and discussion is fine, but don’t demand it.
Upload Video Content Directly to Facebook
Facebook isn’t bashful about how much video material it enjoys on its site. Instead, whenever possible, marketers should create and distribute movies within their Facebook postings.
Regularly releasing video material on Facebook is a sensible strategy encouraged by the network itself, whether it’s animations, ads, or hopping on Facebook Live.
Shorten Your Post
Keep your posts as succinct as possible when in doubt. Consider the following examples of bite-sized posts that we see all the time:
• Followers are asked a few quick questions.
• Quotes or statistics from an article that needs to be clicked to get further information.
• Statements that are both snappy and witty, as well as a picture
Leverage Your Biggest Advocates
Marketers were understandably angry when Facebook announced that they would be seeing fewer posts from companies.
Because organic reach is lower, brands will likely have to spend more money on Facebook Ads to reach their desired audience. The advantages of lobbying go far beyond simply increasing the number of people who are reached.
It’s good to gain a lot of impressions, but what you actually want is for people to read your articles and engage with them.