Want to use Instagram for building your brand? Here are five Instagram marketing tips that work
Instagram is one of the largest social media giants today with a massive user base. There are millions of influencers on Instagram with billions of followers.
It is right to believe that you too can harness the power of this medium and become a powerful brand with immense reach.
Whether it is through stories, reels, or posts, you can share a huge amount of information with your followers.
This information can directly lead to higher sales and increased brand awareness. You just need to find the right marketing strategy for Instagram and your brand will reach the right audience.
Since there are different types of content that can be posted on Instagram, it can be confusing to figure out what works and what doesn’t.
You have to pull in new followers while providing value to your existing followers. This balance can be difficult to find but is not impossible.
Here Are the Five Best Instagram Marketing Tips for Better Reach and Business
1. Get to Your Instagram Business Profile Now
If you are planning to create brilliant and effective Instagram marketing tips, you need to get your Instagram business profile to get started.
Don’t worry. There is nothing technical in this. You can just switch to a business profile from your current Instagram profile. Just go to your settings and you will find this option.
But why do this?
This is done because switching to an Instagram business profile is beneficial for an Instagram marketing
For starters, the people who follow you can directly reach you by clicking on the contact button which is now there on your Instagram page.
A business profile is also considered more trustworthy by your followers. All established brands have business profiles so you should get started with this.
Business profiles give you the chance to create and run ads on Instagram without having to go for Meta’s advertising tools.
Additionally, you get to analyze the statistics and reach of your work on Instagram with the help of the Insights feature which is like Instagram’s own analytics tool.
These are the free benefits of getting an Instagram business profile. With these insights, you will be able to understand the behavior of your followers in a better and more productive way.
2. Be Smart – Work with Free Instagram Marketing Tools
As we just shared, the insights feature gives you access to data like impressions, post engagement information, and other data related to your audience.
You can even get to know your audience more closely because insights tell you about your followers in great detail. This includes their location, gender, age, and when they are most active on Instagram.
The benefit of these free Instagram marketing tools doesn’t end here.
You can actually get pretty accurate and specific stats about the posts that you made throughout the week and how well they performed. This is how you can get to know what is working for you and what needs improvement.
What can be better than free Instagram marketing tools which literally give you valuable information about user behavior to improve your content and lift engagement?
This is great! Make sure you use this to grow your profile.
3. Run sponsored Ads – THIS WORKS BETTER THAN YOU THINK
If you are a user, you already know the power of Instagram ads.
The best thing about running sponsored ads on Instagram is that you can set your budget and choose either one or multiple ads according to your Instagram marketing plan and budget.
Sponsored posts, videos, and reels go on the feed and sponsored ads in the form of stories appear in the stories section.
You can promote your brand through different types of marketing content specially curated for a certain audience.
This can be done while setting up the ad campaign. Different types of content include photos, stories, videos, reels, and carousel ads.
Another great and highly convenient thing about Instagram marketing is that you can just turn one of your top posts into a sponsored post to boost engagement.
You can run several posts, videos, reels, and stories for different types of users at a single time.
4. Use Influencer Marketing for the Trust Factor
Influencer marketing is one of the most powerful and quick ways to reach a large audience. Influencers have massive followings and the followers often trust what the influencers say.
It is really common for followers to use the products or services that influencers they like are using. This applies to food, fashion, electronics, and more.
Apart from this, Instagram is really the most convenient platform for marketing with a high conversion rate from neatly designed campaigns.
It has been observed that both big brands and new start-ups are marketing on Instagram through influencer marketing campaigns.
If you are able to pair with the right influencers, they will market your brand and products to the perfect audience.
The most important factor in this type of Instagram marketing is the human touch and the factor of trust and familiarity. With the right industry influencer, you can reach millions of potential customers with just a single photo or reel.
The right Instagram influencer marketing strategy will take you on the highway to building brand awareness like never before.
5. Consistent Posting (At the Right Time) – Without Overdoing It
If you keep posting content throughout the day, it is bound to irritate your followers. No one likes to be bombarded with posts of the same brand again and again.
Contrary to what most beginners might believe, you should never over-post on Instagram. Overposting is bad marketing.
However, you surely need to be consistent so that your followers stay in touch with your brand. Social media experts believe that the best time to post is during specific peak hours during the day when most people are online.
Weekends are the best time to post your best content because specific hours and days are directly related to user behavior. Most people work during the week and at specific times so take that into account while posting ads for a particular area or age group.
Generally, it was observed that afternoons on Wednesday and Thursday evenings are times when user engagement is at its lowest
One of the best ways to get engagement is to post during peak days and hours when your followers are online and most likely to check their Instagram. A major part of Instagram marketing is understanding user behavior.
Posting content around midnight when most people are going to bed is another great strategy because these days most people go through their social media until they fall asleep. This time may differ between large cities and small towns.
This doesn’t have to be just guesswork because Instagram insights give you information about user activity.
You can schedule your posts according to these times using scheduling tools like Later, Sendible and Loomly, etc.
Post no more than two times per day. Putting out one to two posts per day is the right balance to stay visible and engage users.
If you want to post more content, you can use the carousel feature and post content in a slideshow format in a single post. This gives users a chance to actively swipe on your posts and engage with your content based on interest.
Amazon uses this strategy to post product ads in a carousel format and it works for them.
These are some of the best Instagram marketing tips that are proven to work. These are tried and tested tips for Instagram marketing that brands use to get the best out of this social media service.
Use these five tips to boost your Instagram! We hope this helped.
