Google AdWords is a popular and efficient marketing technique for companies seeking their first internet consumers. Running an internet business is no laughing matter, especially when you’re up against behemoths like Amazon, who have an inexhaustible marketing budget. Even with good SEO, getting to the front page might take months or even a year.
This is where PPC (pay-per-click) advertising comes into play. Google AdWords is a paid advertising service provided by Google that allows companies to place advertisements on Google’s search results pages.
The competition to the top of Google’s first page of search results is fierce. Today, we’ll go over some of the fundamentals of using Google AdWords for your business.
- Preparing for PPC with Google AdWords’ Benefits
- Setting up a Google AdWords account and evaluating many ad campaigns
- The Quality Score of Google
The Benefits of Google AdWords-
When it comes to internet advertising, Google AdWords is a strong instrument. What makes it so exceptional? A few of the benefits that businesses get through Google’s paid marketing platform are listed below:
Business owners may use Google’s various targeting options to guarantee that their ad is only seen to potential consumers. Business owners may segment their target market based on factors such as geographic area, age, keywords, and more.
Devices with a Specific Purpose
Businesses may pick which devices their advertising will appear on with Google AdWords. You may use PCs, tablets, and mobile devices to access the search network. Businesses may dig down even deeper on the display network and target individual devices like iPhones or Windows Phones.
Pay Only When You Get Results
This is perhaps the most well-known benefit of using Google AdWords to advertise. Businesses that use AdWords only pay for clicks on their advertisements rather than impressions. A pay-per-click (PPC) advertising model is what this is known as. Businesses save money this way since they only pay when a user visits their website.
Monitoring of Results
Businesses can track the success of their advertising using Google AdWords. This means you can keep track of how many people see and click on your ad. You may also use AdWords to track the number of people who visit your website and then do the necessary action.
Including Google AdWords in your internet marketing plan will almost certainly provide excellent results. But this isn’t necessarily the case in every business. The best approach to find out if AdWords is right for your company is to give it a go.
Pay Per Click (PPC) advertising is a strong tool when utilized correctly. You must first choose your goals before proceeding with the creation of your AdWords account. While “more sales” may appear to be a good goal, online advertising requires you to be more precise.
It’s very improbable that a first-time visitor to your website would make a purchase. Making and maintaining a trusting relationship with your customer is particularly important for online sales. As a result, there might be a variety of reasons for a company to utilize AdWords.
Page for Landing
When a person clicks on your advertisement, they are taken to a landing page, which is a URL or a webpage where they “land.” A landing page is a separate page from your main website that is meant to focus on a certain goal.
Your AdWords campaign’s success hinges on the quality of your landing page. A well-designed and optimized landing page will aid in the conversion of visitors into leads and, eventually, customers.
How to Create a Google AdWords Account-
Step 1: Create an account.
Simply log in to your Google account and join up for Google AdWords. You will need to establish a Google account if you do not already have one. Don’t worry; it shouldn’t take more than a few minutes.
After you’ve filled in all of the required information, you’ll be sent to the next page, where you can start creating your first campaign. You may select your budget, target audience, bids, and compose your ad content in this section.
Step 2: Create a Budget
As you can see, the most important step is to establish a budget. Setting a daily budget will guarantee that you do not exceed your spending restrictions. The easiest approach to determine your daily budget is to first determine the number of visitors who can be converted into customers by your landing page. It’s fine to work with averages if you’re just getting started.
You may calculate how much you’re prepared to pay each visitor by using the typical conversion rate for your industry. This is also known as the purchase cost (CPA). After you’ve decided on a currency and a budget, click Save and go to the next stage.
Step 3: Determine Who You Want to Reach
You get to specify the geographical location of your target audience in this stage. This feature guarantees that your ad is only seen by users who search for the keywords you’re bidding on (more on that later) and are in the geographic region you choose.
You may use “radius targeting” if you use the advanced search option. You may target a certain radius from your zip code using radius targeting. If you sell something locally, you may wish to target entire nations or just localities, depending on the nature of your business.
Step 4: Select Your Network
The next step is to decide whether to use Google’s Search Network or its Display Network. Your advertising will appear in the Google SERPs on the Search Network, while your ads will appear on any website that displays ads on the Display Network.
The Search Network is excellent for beginners and small businesses since it exposes your advertising to individuals who are explicitly looking for terms related to your business. Display advertisements are ideal for branding and remarketing, and they offer a far lower cost per click. They are, however, less query-oriented.
Step 5: Decide on a Set of Keywords.
The search terms or phrases that a user types into Google’s search box while doing a search are known as keywords. Google allows you to pick up to 15-20 keywords that might result in your ad appearing on the SERP. Don’t worry, more keywords may always be added later.
Instead of picking 20 keywords that may or may not be relevant, it is suggested to choose a handful that you are certain will generate results. However, you should also consider the search volumes of the terms you select. While selecting a term with a search volume of 450,000 may sound appealing, it may not be the greatest choice.
As previously stated, AdWords is based on a bidding mechanism. Bidding for keywords with significant search volumes is generally prohibitively costly. Choosing additional keywords, or keywords with high search traffic may prove to be a costly endeavor.
Step 6: Decide on a Bid
A bidding model is used in AdWords. The amount of money you’re prepared to spend for each individual who clicks on your ad is referred to as a bid. If you and a rival are both bidding for the same term and ready to pay more per click, your ad will appear above theirs.
Step 7: Compose Your Advertisement
The most important aspect of this procedure is probably writing your ad. We recommend that you think about it and make it very intriguing. Your message should properly convey your offer and persuade a person to click on your ad and visit your website. Here are some pointers to help you get started.
Step 8: Make Your Advertisement
After you’ve finished creating your ad, click the “save” button to move on to the next phase. Google will inquire about your company and payment details in this section. You will be charged when your budget is depleted or 30 days have passed, whichever comes first.
Having Multiple Ads Running
It’s a good idea to run several advertisements to target different goals. Running numerous campaigns at the same time is a simple way to do this. Then you can figure out which ones convert the best for your company.
There will be numerous ad groups in each campaign. Each ad group will use identical keywords, and the landing pages will follow the same pattern. For example, a television ad group may be dedicated to televisions, whereas a refrigerator ad group would be dedicated to refrigerators.
Both ad groups, however, can be combined into a single campaign. The budget, location, and device targeting parameters for all ad groups in a campaign will be the same. You’ll need to set up different campaigns if you want to target various locations or devices.
Evaluation of a Campaign
One of the most appealing features of AdWords is the ability to track results. You’ll be able to see if the ad you just made is working by looking at them.
The initial stage in this process is to choose a conversion source. The two most typical conversion areas for small enterprises are:
- Websites: When a consumer clicks on your ad, goes to your landing page and does the action you want them to take.
- Phones: When a mobile consumer dials the number shown in your advertisement or clicks the call button on your website or landing page.
Set up a Google Analytics target on your website first, and then follow these extra instructions for Google AdWords conversion monitoring (Word Press, Woo-commerce, and Easy Digital Downloads).
When it comes to recruiting new clients for small businesses, Google AdWords is an exceptionally effective tool. However, if not used properly, the platform might end up costing you actual advertising money while providing a poor return on investment.
Aside from applying the knowledge you’ve acquired from this blog article, the key to success is continually testing and tweaking your advertisements for better results.
I am Pragya Arora, Sales and Marketing Specialist at Social Media Freaks.
Marketing being my area of interest, I like to connect and engage with people. Being a tech enthusiast, I am always keen to know more about the new technology trends in the market. I am also a passionate blogger and have good artistic skills. I love to read novels and create beautiful artworks.