Despite many of the changes in online marketing over the last decade, trends in social media as well as social media, in general, have indeed survived but now have improved every year to maintain its position as one of the most potent marketing platforms available today.
The year 2020 has finally come to an end, which is a huge relief.
Have you ever considered how tough 2020 might have been without social media?
As social media sites add new features and update their algorithms, social media trends evolve as well.
These quick shifts provide a completely new set of challenges for businesses and social media marketers, who must continually evaluate their strategic approaches and change direction to include new types of information in their repertory.
Social media has never been more potent as a marketing tool, and it is certainly something to watch.
As a result, new social media trends emerge, grow, and evolve on a daily basis.
Your techniques open the door to talks by using social platforms to raise brand awareness. However, people and analytics change, and you must keep up with them.
Staying relevant by participating in the latest social media challenge or hashtag is a terrific way to stay current, and it’s critical that you keep up with the latest digital marketing trends.
So, let’s dive right in and look at the top seven latest trends in social media that you should be paying attention to in 2021.
Video That is Being Broadcast Live
By 2021, not only is Facebook Live a success, but other major platforms like Instagram, Twitter, YouTube, and LinkedIn have also adopted comparable features.
The reason for the success of live-streaming is, it has such an impact on people that recorded videos just cannot match.
People can interact with the information in ways that they couldn’t if it was a pre-recorded video.
In the 2020, people have grown accustomed to being able to connect with businesses live without ever leaving their homes and this situation will continue to evolve in 2021.
As a result, live streaming will gain significant traction and should be included in your social media marketing approach.
People are currently enamored with video, particularly live video material, which looks very genuine.
Live streaming video provides a glimpse of something much more unfiltered, open, and trustworthy.
Provided all of the advantages of live streaming, this is not surprising that why more than 40 % of marketers use it as part of social media strategy.
As a Content Format, Stories are a Good Fit
Stories foster a community spirit, encourage followers to return, and seems more genuine than a collection of heavily altered photographs.
Stories offer a variety of features such as the ability to add polls or ask questions, which helps marketers to gather insights from their viewers, building engagement through simple interactive content.
In the previous year, stories were the most popular content format, and they aren’t going away.
Marketers will need to get more structured and prepare for Stories as quality content.
Furthermore importantly, the video will become more popular as a Story format as it appears to outshine photographs.
People use social media for more than just making new acquaintances and chatting with them.
It’s a location where people can express themselves, buy new items and services, leave reviews, and even contact your company.
Your clients, after all, need to contact your company on a frequent basis for one reason or another.
Users on social media can learn more about you if you communicate authentically.
And that opens up the possibility of customer involvement, in which you may learn more about your following.
Chatbots are better, faster, constantly available, and also more effective than bulky software applications of the past, thanks to modern technology
Chatbots are an unavoidable element of customer care, whether they’re providing 24/7 support or boosting human productivity.
Rather of relying on email and the false notion of a response “within 2 – 3 business days,” employ chatbots to stay up with the rising activity on social media networks.
Using Influencer Marketing
Influencer marketing is not really a new concept, but it’s going to stay longer.
Consumers are skeptical of commercials and distrustful of anonymous corporate brands, which is why influencers work so successfully.
As a result, they are more likely to trust someone they know, even if the relationship is solely virtual.
Friends and family, acquaintances, and the customer reviews area of an e-commerce site are all examples of social evidence.
In any case, customers place a greater emphasis on it.
Influencer marketing may help you reach new audiences, raise brand recognition, and enhance marketing ROI.
It’s a lot less expensive than launching sponsored marketing campaigns, yet it still gets great results.
A Move To Social Commerce
Several social media networks are attempting to keep users on their platforms by reducing the barrier consumer’s encounter when transitioning from window shopping to purchasing intent.
We’re seeing more features and tools that assist quick and easy purchasing as the social media sector adapts to improve the customer experience.
For example, you may add product labels and enable simple checkout on Instagram even without exiting the site.
With the rise of social commerce, marketers will be able to construct shorter sales channels and provide customers with a seamless and speedy buyer’s journey, resulting in higher user satisfaction.
When you add social commerce, you have a customer journey that is simplified and shortened.
When your audience sees a product they like on social media, they don’t have to travel to the website to find it.
They may purchase it directly from the site, which is expected to minimize the number of transactions that are abandoned.
Reels & Short Video Content in High Demand.
Continued interaction on Facebook, Instagram, and Snapchat Stories material, as well as companies generating various short-form videos or reels.
Expect content to continue to gain traction as people’s attention spans on social media shorten and more individuals browse endlessly through feeds when bored at home.
A marketer should begin to think more deliberately about video strategy, particularly in terms of how long your videos should be and where they should be posted.
Using, Reels and YouTube Shorts to create short clips is the new trend, and every business should jump on board as soon as possible.
The Worth of the Content Will Outweighs the Quality of the Manufacturing.
In 2020, when many firms were forced to go totally remote, social networking and video marketers needed to design scalable production methods that could be done from home.
Since consumers started to connect with videos, live streams, and other social media content clearly created from home offices, marketers recognized that lower-quality material might still be engaging.
By utilizing user-generated content, a social media marketing strategy that is becoming increasingly dependent.
UGC seemed to be too good to be true.
You can get your viewers to work for you by employing some innovative techniques.
UGC serves as social validation, promoting your brand’s message, strengthening customer connections, and instilling trust in your target market.
In a world where people are increasingly socially isolated, social media has become the default communal place.
Social media users have rushed to it in pursuit of knowledge, amusement, and social interaction.
Consumers are spending more time on social media than ever before, and if you’d like to attract them, you must keep on top of the social media sphere
And to do so, you’ll need to stay current with the latest and best trends, which we’ve revealed to you.
I am Pragya Arora, Sales and Marketing Specialist at Social Media Freaks.
Marketing being my area of interest, I like to connect and engage with people. Being a tech enthusiast, I am always keen to know more about the new technology trends in the market. I am also a passionate blogger and have good artistic skills. I love to read novels and create beautiful artworks.