Advertising in e-commerce is promoting products or services online to drive sales and visibility within digital marketplaces

Marketing is the process of promoting and selling products or services, involving market research, advertising, and customer engagement.

SEO, or Search Engine Optimization, refers to strategies aimed at improving a website's visibility and ranking on search engine results pages (SERPs) to attract organic traffic.

SMO stands for Social Media Optimization, involving strategies to enhance a brand's presence and engagement on social media platforms.

Lead generation is the process of attracting and converting potential customers (leads) into interested prospects for a product or service.

ORM stands for Online Reputation Management, which involves monitoring and influencing how a business is perceived online.

Branding is the process of creating and managing a unique identity and image for a product, service, or company to distinguish it from competitors and attract customers.