Paid Advertising Agency In Canada & USA: 

 

In a fast-moving digital world, organic growth isn’t enough. For start-ups trying to build awareness or existing businesses wanting to grow, paid advertising is how you take the next step. That’s where Social Media Freaks (SMF) comes in. As a leading paid advertising agency in Canada & USA, we create custom, data-driven ad campaigns that get your brand in front of the right people.

 

From paid advertising on Google to Facebook paid advertising, we have the expertise to drive real results for your business. Let’s break it down and show you why paid online advertising is the way to go and how Social Media Freaks can help make your campaigns a smashing success: 

 

Benefits & Advantages of Paid Advertising: 

 So why should you care about paid advertising? Here are some of the major benefits of paid advertising that make it worth every penny: 

 

• Immediate Results: 

Unlike organic methods that take time to gain momentum, paid digital advertising delivers results instantly. As soon as you launch your ads, your brand starts appearing in front of your prospects. If you need to drive traffic and get leads fast, paid internet advertising is your go-to strategy. According to a Google study, businesses earn an average of $2 for every $1 spent on Google Ads. 

 

• Targeted Reach:  

The best thing about paid advertising services is that you are allowed to pick your target group by age, location, interest, and behaviour. Whether you’re running Facebook paid advertising or Instagram paid advertising, you can focus on those most likely to engage with your brand. No more wasting money on the wrong audience! With Instagram paid advertising alone, businesses can reach over 140 million people in the USA and 18 million in Canada.

 

• Scalability: 

The beauty of paid social advertising is that it can scale as your business does. Start small, measure what sticks, and then ramp up your ad spend to scale up. You can go from TikTok paid advertising to B2B paid advertising and scale your reach with a few clicks. The digital ad spend in the USA is expected to reach $279 billion by the end of 2024, with Canada hitting $14 billion, showcasing the scalability potential of paid advertising.

• Increased Traffic and Conversions:  

With paid internet advertising, you can increase traffic and conversions almost instantly. E-commerce businesses, for example, rely heavily on Google Shopping and Amazon Ads, where over 60% of clicks on Google search results are attributed to Shopping ads. 

 

• Enhanced Brand Visibility: 

The more people see your brand, the more they trust the company behind it. With paid advertising campaigns, your brand stays top of mind for users. Even if users don’t immediately click on it, seeing your name consistently builds trust over time.

 

• Cost-Effective Advertising: 

Worried about costs? The good news is that with paid internet advertising you can set a budget and choose what to spend. It’s relatively simple to track what’s working and it’s cost-efficient. With a platform like Etsy paid advertising or Google Shopping Ads, you only pay when someone clicks. 

 

Our Advertising Platforms & Services: 

 

When it comes to paid advertising services on all leading platforms, we at Social Media Freaks have you covered. Here’s what we offer: 

 

Search Engine Advertising (SEA):  

You want your brand to come up first when people look for products or services that you sell. That’s where Search Engine Advertising (SEA) steps in.

 

• Google Ads:  

This is the king of search advertising. With paid advertising on Google, your business shows up in front of people who are searching for the products or services you offer. 

 

• Bing Ads: 

While often overlooked, Bing paid advertising offers an excellent chance to find a unique audience, and with much less competition. 

 

Social Media Advertising: 

 Since people spend a lot of time on social media platforms, they’re prime real estate for ads. Here’s how we can help you take advantage of the power of paid social advertising:

 

• Facebook Ads: 

With Facebook Ads, we can target the right users based on interests, behaviours, and demographics, ensuring your ads reach the right people.

 

• Instagram Ads: 

Instagram paid advertising is the best way to promote your brand if you are a visual organisation. We’ll help you create stunning ads that capture attention instantly.

 

• LinkedIn Ads:  

Ideal for B2B paid advertising, LinkedIn Ads helps you reach professionals and decision-makers in any sector. 

 

• Twitter Ads:  

Want to join the conversation? Twitter paid advertising allows you to interact with users in real-time as they scroll through their feeds. 

 

• TikTok Ads:  

If your target audience is all about bite-size videos, then TikTok paid advertising will fit perfectly – share your message in fun, engaging ways. 

 

• Snapchat Ads:  

Great for connecting with younger audiences, Snapchat Ads deliver immersive experiences that drive engagement.

 

• Pinterest Ads: 

Tap into an audience ready to shop and explore with Pinterest Ads, designed to reach users looking for ideas and inspiration. 

 

Shopping & E-Commerce Paid Advertising: 

If you're an e-store owner, you're aware of the necessity to put your products in front of buyers. Our e-commerce paid advertising services from our company will help you do exactly that.  

 

• Google Shopping Ads:  

They allow you to display your products right in the Google search results and give you a front-row position for users to see your ads. 

 

• Amazon Ads: 

With Amazon paid advertising, we will help your products rank higher with visibility on the world’s largest marketplace.

 

• Etsy Paid Advertising:  

Do you make and sell on Etsy? Etsy paid advertising helps you reach more buyers, getting your product in front of people who are ready to buy. 

 

Display Advertising: 

 Ever noticed those banner ads that follow you around the internet? That’s display advertising. We create engaging banner ads and use retargeting strategies to remind people about your brand after they’ve visited your site.

 

Video Advertising:  

Video is the most attention-grabbing format. If it is a short YouTube clip or an ad, you need to contact us for our video advertising services to bring your idea to life in the most creative form. 

 

• YouTube Ads: 

As one of the biggest platforms out there, YouTube paid advertising is the channel for a video makeover.

 

Programmatic Advertising: 

Programmatic advertising is all about automation. Put your ad in front of your target audience and at the right time – no manual work is required. 

 

• Taboola Advertising: 

Do you ever look at the bottom of an article and see those suggestions for ‘Recommended for You’? That’s Taboola advertising. It’s a powerful way to get your content on premium websites. 

 

Industries We Serve: 

At Social Media Freaks, we don’t just run ads – we build campaigns for your industry. Now look at the industries we focus on:

 

• Retail & E-Commerce: 

With our e-commerce paid advertising, we help online stores drive traffic and increase conversions.

 

• Healthcare & Wellness: 

Whether it’s getting the word out about new treatments or growing your wellness brand, we create paid advertising campaigns that target the audience who needs to hear it. 

 

• Real Estate:  

From targeting potential buyers to promoting new listings, we use paid online advertising to connect you with interested clients.

 

• Education:  

Boost admission with ads for schools, universities, open universities, online classes, summer camps, etc. Our social media paid advertising will help you attract students looking for educational opportunities.

• Travel & Hospitality: 

Put your travel business on the map with ads that entice travellers to book their next trip. 

 

• Technology & SaaS: 

We help tech companies and SaaS platforms generate leads through b2b paid advertising strategies that work.

 

• Finance & Insurance:  

Drive more qualified leads and customers for your financial services that are more targeted and optimised. 

 

Why Choose Us for Paid Advertising in Canada & USA? 

Why Choose Us? At Social Media Freaks, we’re not just putting up ads, we create well-thought-out campaigns designed to hit your business goals. Here’s why we’re your best bet: 

 

• Expert Team: 
  

Our ad experts can help you bring in money with strategic paid ads on Instagram and other platforms, like Google.

 

• Custom Designed: 

We don’t believe in a ‘one size fits all’ model. Each campaign that we run is custom-designed for your business and industry.

 

• Data-driven approach: 

Every decision we make is backed by data. We monitor your campaigns closely and make adjustments to ensure you get the best return on investment.

 

• Full Transparency: 

We keep you in the loop with clear, detailed reports, so you always know how your campaign is performing. 

 

We Provide Advanced Frequency And Questions

What budget should I allocate for paid advertising?

Your budget depends on your goal, industry and competition. For example, highly competitive industries like the real estate market or finance may require a higher ad spend. However, platforms like Google Ads and Facebook paid advertising allow you to set daily or monthly budgets to control your spending.

How does B2B paid advertising differ from B2C?

B2B paid advertising is normally more lead generation and nurturing longer-term relationships, while B2C campaigns tend to aim for immediate purchases or conversions. Platforms like LinkedIn Ads are ideal for targeting professionals and decision-makers in the B2B space.

What are the best types of paid advertising for e-commerce?

Paid advertising on e-commerce sites, such as Google Shopping, Amazon Ads or Facebook Ads, works perfectly for selling products directly to purchasers or individuals researching similar products. For niche, handmade and creative goods, you can advertise on Etsy.

How do you choose the best platform for paid social advertising?

Honestly, it all depends on what you’re selling and who you’re targeting. For example, Instagram Ads are great for a product that sells to a visually-driven audience, whereas LinkedIn Ads are ideal for B2B services. We’ll advise you on what to do based on your goals as well as your target audience.

Can I run multiple types of paid advertising at once?

Absolutely! Running a multi-channel approach can amplify your reach by combining such as YouTube paid advertising with Google Ads and Facebook Ads, helping create a seamless user journey, and increasing the chances of conversions.

How do I measure the success of my paid advertising campaigns?

We measure success by key performance indicators (KPIs): click-through rates (CTR), conversion rates, return on ad spend (ROAS), and total traffic. With Social Media Freaks you will track all your metrics and tune your campaigns for best ROI using detailed reports.

Are there any industries where paid advertising doesn’t work as well?

Digital advertising paid traffic has worked very well in most industries but not as well when the audience in a niche market is quite small. Even in such niches, we can optimise strategy to find and reach your target audience through niche social media like LinkedIn Ads or Twitter paid advertising.