The epidemic has changed the landscape of digital marketing and consumer behavior dramatically, and a few themes are emerging as game-changers for SEO in 2021. The popular question among the latest SEO trends experts is, “What SEO approaches and strategies will work in 2021 to dominate the SERPs and make more revenue?”
So, let’s have a look at the SEO trends and forecasts for 2021.
Here’s how to be the best at SEO:
Snippets of Interest
Google has improved in recent years to provide a better search experience for users, such as through Featured Snippets. These normally appear above the first organic result, which the SEO community refers to as “Position 0.”
These featured snippets appear for the majority of Google searches, particularly those that include the words how, why, will, does, do, can, is, should, and so on as a preposition.
Featured snippets generate tables, lists, and paragraphs, according to research by SemRush on a range of topics. For queries with the word “how,” 52.2 percent of queries generate “lists.”
In 2021, How Do You Rank for Featured Snippets?
To get your work into these featured snippets, follow these steps:
- Make FAQs for the most frequently searched phrases.
- To exhibit the data, use a tabular format.
- Within your copy, use both listed and unlisted bullets.
- Make your sentences shorter.
- Your heading tags should be organized in a hierarchy.
- Wherever possible, set up structured data.
Finding themes or key phrases for which no snippet is created would be extremely challenging. You’ll be lucky if you find one. You’d have to compete with the current ones by creating better and more informative articles than they do.
Also Read:- A Beginner’s Guide To Twitter Marketing
Voice Search & BERT
Let’s start with the basics: what is BERT?
It’s a natural language processing (NLP) technology based on neural networks that helps Google grasp context on a word-by-word level and then give better search results.
Google has made a giant step ahead in making search-about intent matching rather than sheer string matching by including BERT into its ranking and highlighted snippets algorithms this year.
By 2021, about half of all searches will be voice-based, reducing the amount of typing required. As a result, there will be more long-tail keywords and hyperlocal searches.
In 2021, the BERT algorithm update, coupled with RankBrain, will be dominant, with voice searches understanding natural language and machine learning processing SERPs. As a result, your content becomes the next most important factor.
Content for Humans, Not Robots
Though it may appear to be the polar opposite of what I just said, creating interesting and relevant content for your audience can only benefit you in 2021. When we write material that isn’t focused on SEO keywords, we write what we believe is relevant to the topic. Because BERT is concerned with natural language processing, it is preferable to write in a conversational tone.
The purpose of the content developed should be to shift people’s mindsets to a more topic-focused mindset, where they create material that addresses a full subject holistically rather than just focusing on a particular term or phrase on a page. To gain more backlinks from bloggers and journalists, provide statistics, surveys, or an industry study.
Clusters of Information
In order to create a comprehensive content strategy, the content should be organized into content clusters. Hubspot is an excellent example of a site that uses content clustering.
The length of content has also been a hot topic in recent years, and it will continue to be in 2021. Many studies have demonstrated that writing for a long time results in a higher rating on the search engine result page.
This is something I completely agree with because if you write about a topic in-depth with all of the research content, you will instantly reach a good content length without looking verbose.
Content on Video
Incorporating video content into your SEO approach will be another top SEO trend in 2021. According to Forrester Research, video is 50 times more likely than plain text to appear on the first page of a SERP.
In addition, the video appears in 62 percent of Google’s universal searches. A question, a detailed explanation, and a plot of the incident and events that can be related to your audience can all be included in the video material.
A video can be hosted on your web server or on YouTube.
Local Search Engine Optimization
Everyone is seeking local SEO with the surge of “near me” queries. In 2021, the local SEO industry will rise by a factor of ten.
DID YOU KNOW? According to Google, 46% of overall searches have ‘local intent.
For most businesses, catering to the local market has become critical. The surge in demand for local providers has given the brands new commercial prospects.
Local SEO is made up of three main components.
Proximity: How close is your business to the searcher?
Relevance: How relevant to the search query are your products and services?
Prominence: What do other consumers say about your products and services?
Other important factors of Local SEO in 2021 will include NAP (Name, Address, Phone Number) syndication, citations, local reviews on social business pages, local directories, and supporting content.
SEO is critical for all organizations, regardless of industry. Year after year, SEO trends in 2021 will be similar, as search engines seek to serve the right material to the right search query, resulting in user pleasure. You’re on the correct track if you think the same way.