When it comes to bringing in additional business, social media is a game-changer.
Businesses of all sizes may use social media to generate greater traction on their websites, raise brand recognition, enhance interaction, and acquire more devoted consumers.
Unfortunately, saying it is simpler than doing it! As we’ve seen with numerous businesses, the majority of them report they struggle to come up with decent, high-quality material when publishing on social media.
One of the most effective methods to achieve ongoing development is to create a social media content calendar and stick to it.
You’ll have a failsafe system in place to remain on track with all of your platforms, accomplish your marketing objectives, and exponentially increase your audience!
What is Social Media Calendar?
A social media calendar is a written plan that helps you and other companies plan their forthcoming content by laying out what to post on social media and when to post it. A calendar aids in determining and monitoring the quality of postings, campaign management, and deadline tracking.
- Gives you a better understanding of your social media marketing approach as a whole.
- Allows you to discover content gaps and avoid missing a deadline.
- Provides consistency in terms of social media publishing.
- Increases creativity and aids in the generation of new ideas for relevant postings.
- Aids in the identification of successful content pieces for sponsored social media advertising.
Tips to Create Social Media Calendar-
- Return to your social media objectives-
Remember those SMART objectives you set when you first started? If you haven’t already, this is a great moment to start.
The goals of your business on social media will determine how you plan your social media calendar, if you want to raise brand awareness, promote a new product, or do both.
Tracking KPIs and producing more relevant content will be easier if you divide your social media goals for each quarter and write them down in the calendar.
- Conduct an audit of your content-
An audit of content is similar to a self-evaluation.
The advantages of an audit are two-fold, whether you’re overhauling your social media marketing approach or plotting your course.
An audit will also assist you in determining the breadth of your content improvement. Your Twitter blogging campaign, for example, is generating the required reaction.
However, your Facebook posts aren’t resulting in the desired sales. A content audit may aid in the optimization of your social media calendar and the direction of your efforts to create engaging articles.
Content creation is a never-ending and time-consuming activity. Exploding topics help you organize your schedule by providing content themes that keep you up to date on future trends.
- Make categories for your content-
Diverse sorts of material will keep your readers interested. On social media, experiment with different sorts of material. Don’t be afraid to try new things, learn from your mistakes, and try again.
Another great idea we recommend for a well-designed social media schedule is to create content categories. Experiment with a variety of content forms, from blog posts to surveys, to see what your audience responds to.
Give your content categories relevant names and prioritize them in your social calendar. Assign each group a distinct color for ease of reference. If you want to create a long-term content strategy, color coding post draughts can help you recognize distinct content categories more rapidly.
- Develop a platform-specific approach-
There is no such thing as a one-size-fits-all approach to social media marketing. Each platform is distinct and caters to a distinct clientele. As a result, you might want to consider developing a platform-specific strategy and scheduling your content accordingly.
The goal is to reuse restricted material so that it may be used in numerous ways. For example, if you wrote a blog article for LinkedIn, you may turn it into an Instagram fast carousel. However, if you write it down, you’ll know how much material you’ll need for a week, a month, a quarter, and so on.
- Maintain a straightforward approach-
The goal of a social media calendar is to help you organize your social media marketing strategy while saving you time. There is no right or wrong way to go about it, but keeping it basic will make it easier for you and your team to stick to it in the long term. Here are a few items to consider adding to it.
- Give yourself a 30 percent buffer period around important dates. It’s not uncommon for a post to take longer to publish than you expect.
- Set an internal deadline and a release date.
- Keywords – Include all essential keywords that are important for SEO.
- Links to the post’s final pictures should be mentioned in the graphics.
- Writer/Editor — If you’re working with a completely cross-functional team, make a list of names and assign deadlines.
It all comes down to a few essential aspects of social media, such as consistency, relevance, and assessing efforts. A content calendar is more than just a timetable; it encompasses everything.